eCommerce Blog

Business to Business (B2B) eCommerce can be extremely profitable, but faces an additional set of challenges on top of typical retail. Bulk orders, variable pricing, freight management, and other B2B essentials can present endless difficulties for an unprepared business, so specialized tools are crucial for smooth operations. And of course, B2B buyers have a strict set of requirements you'll need to anticipate in order to recruit them as customers.

Managing all this can be an incredible drain on[...]

SEO for eCommerce is an efficient marketing practice used by all top marketplaces to decide the product ranking in the search results. As one of the league leaders of eCommerce, Walmart is also following this marketing trend. SEO for Walmart’s search results is somewhat similar to other marketplaces and is generally based on the most searched keywords by customers.

But, is it easy to climb to the top of the Walmart product ranking? Easy is really not an appropriate word while describing the[...]

Dropshipping can be a highly lucrative and relatively inexpensive way to start and operate an eCommerce business. It is no wonder that online entrepreneurs, especially those who do not have much or any start-up capital, are increasingly turning to this business model. While not every business is cut out for it, the many benefits of this method definitely make it worth at least considering and learning more about.

Having said that, the dropshipping model — as with any other business model —[...]

You want to grow your ecommerce business, and that means you need to increase revenue without drastically increasing your overhead or workload. How can you do that?

I’m going to show you five ways to create extremely loyal customers, increase revenue, and grow your ecommerce business - all through text messaging.

This last decade we’ve witnessed the internet revolution grow almost exponentially. It seamlessly seeped into every aspect of our lives. I think we could unanimously agree that the Internet has simplified things on many fronts, be it shopping, banking, investing, entertainment, and many more. And we seem to have kept up with this change quite remarkably. But so did the criminals. Harassing, fooling and cheating someone in real life is a concept from the past. Today, it is the internet where[...]

Today, every marketer is looking to create meaningful connections with consumers for a lasting bond that, over time, converts them into loyal customers. With the rise of direct-to-consumer brands, it is clear that shoppers today want to interact with your company and feel like they are part of a tribe. In fact,  65 percent of people say they feel an emotional connection with a brand or business because they think that the brand cares about them. By optimizing your customer engagement across the[...]

When you consider which method of bringing people to your eCommerce business can net you the greatest ROI, which sounds like the most likely champion? Conducting a digital marketing campaign may seem like the obvious answer. After all, the whole purpose is to get your business’s name out there and hammer random users with the benefits.

However, there is another method that requires even less investment and can bring even greater returns: ecommerce search engine optimization, or SEO for ecommerce

Product variations are one of the cornerstones of eCommerce, and it's impossible to shop for certain products without them. Apparel comes in multiple sizes and colors, furniture comes in different wood finishes, bed linens come in different patterns; the list goes on and on. All these variants are great for giving customers more choices, but sometimes product variations can be difficult for online sellers to deal with — especially if you have a large number of them. If you don't manage your[...]

Let us get one thing straight! Google alone considers more than 200 different factors before deciding the ranking of websites in a search engine result page, or SERP. One of the most important factors in this category is the security of the website. Your website’s SERP will depend on how much secure your online platform is for the users. The search engines like Google have been very intuitive in this aspect. It checks whether the website is safeguarded or not before so that the SEO ranking[...]

Whether your business is online or offline, you want visiting people to convert into buyers and spend lots of cash so you can make a profit. Now, this is natural. But, what if they don’t? In the case of e-business, people hunt for information online and sometimes they don’t act in the way you want. Here, you need a sales funnel, which eventually converts them into genuine customers and brings more business to you. If you’re not aware of the functionality of an e-commerce sales funnel, here in[...]

One of the biggest benefits of eCommerce has always been its ability to expand your business far beyond the local market. By building an online store, even the smallest garage-based startup can serve customers far outside its own neighborhood, across hundreds or even thousands of miles. Online retail makes the world a more accessible place.

Even better, if you choose to go international with your business, the tools exist today to make it possible even if you're still relatively small.[...]

For any business to grow, the most crucial part is to know the highest demanded item and product in the market. On Amazon, sellers often get stuck with this question. Well, here is the answer to what you’ve been looking for – a list of the top selling product categories on Amazon in 2019 and some best practices to reach this goal.

Dropshipping offers a great opportunity for a new business owner, especially if you're working with a limited budget. Since you don't need to invest in inventory or pay for warehousing space to hold your stock, it's one of the most cost-effective ways to start a business. You focus on building and marketing your website, while your supplier handles fulfillment of the orders you forward to them.

Print-on-demand is a similar concept, geared toward custom apparel and accessories. Instead of[...]

Email marketing is effective only if you can tap on the right pulse of the subscriber. You must adhere to the email marketing triad—that is, sending the right message to the right person at the right time. Now, just imagine you have to pick up individual subscribers, draft separate emails for them and then send them one by one. Tedious, right? That’s where email automation comes into picture.

It helps to send behavior-based emails triggered according to the subscriber activity, thereby[...]

Running an online store has become much more complex and professionally oriented. You need to hire different types of people and purchase software tools to create and launch your eCommerce online store effectively in 2019. You also need to take care of numerous business processes that deal with the commercial and technical aspects of your online business.

The creation of a professional-grade online eCommerce website requires highly skilled software developers, testers, and web administrators.[...]

When you’re running an eCommerce store, you want to scale your operations. After a certain point, though, you won't be able to efficiently fill orders on your own. It's simply too much work. The act of filling orders takes you and your employees away from what's most important - growing the business.

For that reason, many business owners outsource order fulfillment to a fulfillment company. Fulfillment companies take care of day-to-day tasks associated with shipping so you don't have to worry[...]

So, you’ve worked hard, been a great business owner, and have managed to build a successful eCommerce business from the ground up. But, for one reason or another, you feel like it may be time to sell. For some business owners, the ultimate goal for starting a business is to make it successful and then sell it. For others, selling their business is a last resort. Whatever your reason for wanting to sell your business, the process is not as simple as you may think. Let’s dive into the actual[...]

Dropshipping is a form of eCommerce fulfillment in which an online store doesn’t physically stock the items it sells on its website. Instead, the store’s merchandise goes directly from the wholesaler, supplier, or distributor to the final customer. In this process, the online merchant never comes in contact with the product, relying entirely on their dropshipping partner to fulfill the order.

Because of the way dropshipping works, it requires the distributor and the online merchant to have a[...]

You recently invested hours, maybe even weeks and months into your website design. It’s absolutely stunning and provides an experience unlike any website you’ve ever visited. So, why aren’t your visitors converting into customers?

As marketers and business owners, we tend to have a skewed perception of our own website’s design and functionality and can sometimes focus too much on making the design perfect rather than focusing on those who will be converting.

It’s important to let your guard[...]

The growth of eCommerce has made the internet into the world's largest marketplace. Billions of people across the globe go online, sometimes multiple times per day, to keep up with current events, post on social media, play games, and of course to shop! It's now easier than ever before for brands to extend their reach far beyond their local community and even nationwide and overseas. Since the internet brings everyone together, all your potential customers all over the world may as well be your[...]