Your European customers may have a right to be forgotten, making your business responsible for capturing, tracking, and logging any valid removal requests.
The European Union's recently enacted General Data Protection Regulation (GDPR) requires businesses to erase an individual's personal data upon request when certain circumstances apply.
This right to erasure or right to be forgotten is found in Article 17 of the GDPR. While there are some exceptions — for the completion of a contract,[...]
It is natural for human beings to seek attention. Even a newborn baby tries to attract people around it and gain attention with its playful activities. Statistics show that most consumers, about 86%, would be ready to spend more money when they are given attention and have a delightful experience.
Customer experience is predicted to surpass price and product in brand differentiation over the next two years. This statistic makes more sense for eCommerce retail where one-on-one interactions with[...]
SEO | 8 min read
Google is the most popular search engine for shoppers to find a product. The popularity of search means a good deal of natural traffic may come from the search engines.
To get a top ranking in Search Engine Results Pages (SERPs), you must learn a slew of rules or search engine algorithms that are updated frequently. In other words, whatever is true for today may not be true next year.
In this article we have compiled tips from a team of seasoned SEO professionals with an updated knowledge of[...]
New apps, services, and companies are constantly springing up in the world of eCommerce. Any company that does business online should always keep an eye out for the best ones on the market in order to stay fresh and competitive.
Updating your toolbox like this has the potential to make operating your shopping website far better and more efficient than before.
One example of these game-changing solutions is Zapier, a platform that gives online store owners the tools to create connections between[...]
E-commerce business is growing faster than ever. It might surprise you how some e-commerce websites are barely surviving while others continue to make huge profits every day.
The best examples are e-commerce giants Amazon and eBay. According to Guardian, “Amazon posted a record profit of $2.5bn in the second quarter of 2018”. “While as eBay mentioned that its revenue increased 9% year-over-year (YoY) to $2.64 billion” Yahoo Finance reports.
Well, there is no special secret behind their[...]
Having a solid returns process in place is critical to ecommerce success - and businesses that aren’t prepared will be left behind.
Returns is one of the hottest ecommerce trends. Backed up by 89% of shoppers claiming to have returned a purchase in the last three years.
But the costs have also surged. With deliveries estimated to cost $550 billion by 2020 - 75% more than four years previous.
All leaving the average retailer needing to offer hassle free returns to stay competitive, but getting[...]
Once you find your target audience, what's the next step for your company? Maybe you're able to reach new customers with some consistency, but they never stay for the long haul.
Customers stick with your brand through both the highs and the lows are one of the most important relationships a company creates. We all want to present ourselves as worthy of having that dedicated group of customers.
So how does that happen? What are the best ways to engage your audience with your brand and keep them[...]
SEO | 8 min read
What are some SEO trends that will make an appearance in 2019?
If there is one thing that’s constant about SEO, it’s that it’s always changing. From HTTPs to mobile usability to RankBrain to mobile page speed, staying at the top of Google search requires continual effort.
And the best way to help your business in 2019, just like every other year, is to stay on top of the changing landscape of SEO.
Of course, when it comes to SEO trends to look out for in the new year, you may have noticed that[...]
People love spending their money. However, the way they do it has dramatically changed over the past years. More and more customers are opting for online shopping rather than hitting the high street.
Exclusive online sales and offers, a wider variety of products, the possibility to compare prices, the commodity of buying with a touch of a button at any time and from anywhere, plus avoiding the queues are only some of the reasons that explain the rise in e-commerce.
In addition to starting your[...]
For most business niches including Ecommerce email marketing has won the title of the most efficient channel due to its impressive ROI of $44 per every dollar spent. And the privilege of delivering your message directly to the customers’ inbox comes with many advantages.
For example, you can apply personalization on a much deeper level than in paid search or social media. You also get to reach the mobile audience that is becoming more active at purchasing directly from their devices. And best[...]
The difference between a one-time customer and a lifelong customer is the relationship you’ve built together.
It may be time-consuming, but with the right strategies, building meaningful and long-lasting relationships with your customers is an easy process. Meet them where and how they want to be met, and you’d be surprised how much more value that customer will provide to your business.
We have created a list of 7 helpful tools that will enable you to maintain successful and profitable[...]
Amazon is one of the most influential and prosperous components of many merchants’ omnichannel efforts. Therefore, learning to increase sales on Amazon is an essential task for scores of retailers.
When it comes to increasing revenue from Amazon, few tactics are more effective than winning the Buy Box.
The Amazon Buy Box lives on the top of product listing pages on the right-hand side. The Buy Box is what enables a shopper to add an item to their cart easily.
eCommerce Features | 21 min read
Constant growth and improvement are vital in eCommerce, and that's no exaggeration. The world of eCommerce has evolved so much and so quickly, that while selling online has become easier in some respects, it's become harder in others.
There are millions of online stores today, of all sizes, meaning customers can afford to be extremely picky. You often only get one chance to win these customers over, so you need every advantage you can get. Even established customers can be lost to a competitor[...]
WooCommerce is a free plugin for WordPress that currently stands as the most popular method for adding an online store to a WordPress website. However, popularity doesn't necessarily mean it's the best solution for you, even if your existing website is WordPress-based.
This article will help you understand WooCommerce well enough to decide if you want to use an alternative. We will then discuss the benefits of using a WooCommerce alternative and the best WooCommerce alternative for your[...]
Starting a Business | 5 min read
There is no denying that starting a business is a challenging task, especially if you do it for the first time. After the creative process is done, every entrepreneur needs to assess the market, adjust the business concept to fit the market niche, hire the right staff and tackle legal issues that come together with establishing a company.
We looked at the most common issues that first-time entrepreneurs face when building their own company and we created a 7-step guide that will help you avoid[...]
Change can come quickly in business. The small player of today may forge an empire tomorrow, while seemingly unstoppable giants may prove shorter-lived than expected.
This can be especially true for eCommerce, where staying ahead of trends and technology is crucial for survival. Anyone who cannot adapt fast enough risks going extinct.
This means that for every eCommerce platform that continues to thrive, there are many platforms that already reached their "End of Life". A wise entrepreneur can[...]
eCommerce Marketing | 5 min read
Google Shopping isn’t a new option for ecommerce sellers, but it is a growing one. As of mid 2018, Product Listing Ads (or PLAs) are showing up in more and more searches because the results they drive for advertisers are undeniable.
Studies have found that Google Shopping ads can yield 26% better conversion rates at a 23% lower cost-per-click (or CPC) over traditional text-based ads. That’s a big difference — regardless of whether your online store serves 50 customers or 50 million.
So how can[...]
If your ecommerce site uses Google Analytics or keeps track of the items in a shopping cart, your business is using HTTP cookies, and you may need to offer site visitors an option to opt out.
Cookies are small text files that can be used for session information (logins, shopping carts, and similar), personalization, or monitoring. When someone visits your business online, your website tells the visitor's web browser to store the cookie information and send that information back with each new[...]
According to a Research & Markets report, vape products and e-cigarette industry will cross $43 billion with 15% of Compound Annual Growth Rate (CAGR). The rise of the vape industry is the product of adverse effects of tobacco and cigarette smoking. Every year, 7 million people face death due to tobacco and cigarette smoking, and vaping is an appropriate alternative for smokers who want to quit.
Vape products are widely accepted because of their less or no tobacco ingredients, hence a great[...]
In November 2018, Apruve released its 2018 E-Commerce Apruval Rating Report, detailing the state of B2B companies within the world of e-commerce.
As we surveyed a variety of B2B companies and their customers, we focused on answering more than a few questions, such as:
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