eCommerce Blog

Google launched the latest iteration of Google Shopping a few years ago, and it’s grown exponentially since then. In fact, just between 2015 and 2016, the number of searches that triggered Shopping ads shot up by 117%. That’s why savvy ecommerce marketers (like you!) are already leveraging Google Shopping as part of their paid advertising strategy.

Shopping campaigns boast rock bottom cost-per-click (or CPC) and higher conversion rates than their AdWords text ad counterparts. But if you aren’t[...]

Optimizing your eCommerce website is not just something to be done while creating the website. If you run an online store, you will inevitably have to make some changes to it. This is not limited to the time shortly after you open your site: you will be adding, adjusting, or eliminating features and elements for as long as you want the site to keep going.

At least, you should be doing this. The alternative is never making any changes to your site, but that puts you at risk of stagnation. A[...]

If you want to be successful in eCommerce, you need to understand the platforms you’re selling on. While many North American sellers focus on Amazon, eBay is still a great marketplace to sell your products on. The company has spent the last few years drastically improving the platform to compete with Amazon.

But those changes have come with a price. Now more than ever, sellers need to optimize their eBay listings if they want to compete. Gone are the days of listing an item and spamming[...]

Having a dropshipping business can become difficult if the company doesn’t look trustworthy since people will prefer to buy the product elsewhere or will decide to contact the company who makes the product directly.

This is a big problem most dropshipping companies face when trying to sell their products and while there are fixes they can do to create a brand that oozes confidence and trust, most of them require a professional in order for them to work.

A perfect example of this are graphic[...]

The consumer's experience with the marketplace keeps improving over the years, and one of the most brilliant moves a business can make is to create an e-commerce website. The website gives a visual representation of the brand and allows an online transaction of goods and services over the internet.

However, it doesn't just stop at creating a website but also promoting it to ensure increased traction and more positive reviews that will help boost sales. What differentiates a successful[...]

Your European customers may have a right to be forgotten, making your business responsible for capturing, tracking, and logging any valid removal requests.

The European Union's recently enacted General Data Protection Regulation (GDPR) requires businesses to erase an individual's personal data upon request when certain circumstances apply.

This right to erasure or right to be forgotten is found in Article 17 of the GDPR. While there are some exceptions — for the completion of a contract,[...]

It is natural for human beings to seek attention. Even a newborn baby tries to attract people around it and gain attention with its playful activities. Statistics show that most consumers, about 86%, would be ready to spend more money when they are given attention and have a delightful experience.

Customer experience is predicted to surpass price and product in brand differentiation over the next two years. This statistic makes more sense for eCommerce retail where one-on-one interactions with[...]

Google is the most popular search engine for shoppers to find a product. The popularity of search means a good deal of natural traffic may come from the search engines.

To get a top ranking in Search Engine Results Pages (SERPs), you must learn a slew of rules or search engine algorithms that are updated frequently. In other words, whatever is true for today may not be true next year.

In this article we have compiled tips from a team of seasoned SEO professionals with an updated knowledge of[...]

New apps, services, and companies are constantly springing up in the world of eCommerce. Any company that does business online should always keep an eye out for the best ones on the market in order to stay fresh and competitive.

Updating your toolbox like this has the potential to make operating your shopping website far better and more efficient than before.

One example of these game-changing solutions is Zapier, a platform that gives online store owners the tools to create connections between[...]

E-commerce business is growing faster than ever. It might surprise you how some e-commerce websites are barely surviving while others continue to make huge profits every day.

The best examples are e-commerce giants Amazon and eBay. According to Guardian, “Amazon posted a record profit of $2.5bn in the second quarter of 2018”. “While as eBay mentioned that its revenue increased 9% year-over-year (YoY) to $2.64 billion” Yahoo Finance reports.

Well, there is no special secret behind their[...]

Having a solid returns process in place is critical to ecommerce success - and businesses that aren’t prepared will be left behind.

Returns is one of the hottest ecommerce trends. Backed up by 89% of shoppers claiming to have returned a purchase in the last three years.

But the costs have also surged. With deliveries estimated to cost $550 billion by 2020 - 75% more than four years previous.

All leaving the average retailer needing to offer hassle free returns to stay competitive, but getting[...]

Once you find your target audience, what's the next step for your company? Maybe you're able to reach new customers with some consistency, but they never stay for the long haul.

Customers stick with your brand through both the highs and the lows are one of the most important relationships a company creates. We all want to present ourselves as worthy of having that dedicated group of customers.

So how does that happen? What are the best ways to engage your audience with your brand and keep them[...]

What are some SEO trends that will make an appearance in 2019?

If there is one thing that’s constant about SEO, it’s that it’s always changing. From HTTPs to mobile usability to RankBrain to mobile page speed, staying at the top of Google search requires continual effort.

And the best way to help your business in 2019, just like every other year, is to stay on top of the changing landscape of SEO.

Of course, when it comes to SEO trends to look out for in the new year, you may have noticed that[...]

People love spending their money. However, the way they do it has dramatically changed over the past years. More and more customers are opting for online shopping rather than hitting the high street.

Exclusive online sales and offers, a wider variety of products, the possibility to compare prices, the commodity of buying with a touch of a button at any time and from anywhere, plus avoiding the queues are only some of the reasons that explain the rise in e-commerce.

In addition to starting your[...]

For most business niches including Ecommerce email marketing has won the title of the most efficient channel due to its impressive ROI of $44 per every dollar spent. And the privilege of delivering your message directly to the customers’ inbox comes with many advantages.

For example, you can apply personalization on a much deeper level than in paid search or social media. You also get to reach the mobile audience that is becoming more active at purchasing directly from their devices. And best[...]

The difference between a one-time customer and a lifelong customer is the relationship you’ve built together.

It may be time-consuming, but with the right strategies, building meaningful and long-lasting relationships with your customers is an easy process. Meet them where and how they want to be met, and you’d be surprised how much more value that customer will provide to your business.

We have created a list of 7 helpful tools that will enable you to maintain successful and profitable[...]

Amazon is one of the most influential and prosperous components of many merchants’ omnichannel efforts. Therefore, learning to increase sales on Amazon is an essential task for scores of retailers.

When it comes to increasing revenue from Amazon, few tactics are more effective than winning the Buy Box.

The Amazon Buy Box lives on the top of product listing pages on the right-hand side. The Buy Box is what enables a shopper to add an item to their cart easily.

Constant growth and improvement are vital in eCommerce, and that's no exaggeration. The world of eCommerce has evolved so much and so quickly, that while selling online has become easier in some respects, it's become harder in others.

There are millions of online stores today, of all sizes, meaning customers can afford to be extremely picky. You often only get one chance to win these customers over, so you need every advantage you can get. Even established customers can be lost to a competitor[...]

WooCommerce is a free plugin for WordPress that currently stands as the most popular method for adding an online store to a WordPress website. However, popularity doesn't necessarily mean it's the best solution for you, even if your existing website is WordPress-based.

This article will help you understand WooCommerce well enough to decide if you want to use an alternative. We will then discuss the benefits of using a WooCommerce alternative and the best WooCommerce alternative for your[...]

There is no denying that starting a business is a challenging task, especially if you do it for the first time. After the creative process is done, every entrepreneur needs to assess the market, adjust the business concept to fit the market niche, hire the right staff and tackle legal issues that come together with establishing a company.

We looked at the most common issues that first-time entrepreneurs face when building their own company and we created a 7-step guide that will help you avoid[...]