--- title: 10 Tips That Can Improve Ecommerce SEO description: Search Engine Optimization is a complicated task that requires some technical knowledge to do effectively. Fortunately, there are plenty of tools available online to help you handle SEO like a pro. This article explains the tools you can use and other best SEO practices to follow on your website. image: https://blog.shift4shop.com/hubfs/iStock-546024306.png --- [![eCommerce Blog](https://blog.shift4shop.com/hubfs/shift4shop/shift4-blog.jpg)](https://blog.shift4shop.com/) [![shift4shop logo](https://blog.shift4shop.com/hubfs/shift4shop/shift4shop-Black.png) |Blog](https://blog.3dcart.com/) [Sign Up](https://www.3dcart.com/freetrial.htm?utm_campaign=Blog&utm_source=blog&utm_medium=blog-cta&utm_content=free-trial-cta) [Subscribe](https://blog.shift4shop.com/10-tips-that-can-improve-ecommerce-seo#subscribeBlock) [SEO](https://blog.shift4shop.com/topic/seo)| 8 min read # 10 Tips That Can Improve Ecommerce SEO By [Ronak Meghani](https://blog.shift4shop.com/author/ronak-meghani) [1 Comment](https://blog.shift4shop.com/10-tips-that-can-improve-ecommerce-seo#comments-listing) ![](https://blog.shift4shop.com/hubfs/iStock-546024306.png) Google is the most popular search engine for shoppers to find a product. The popularity of search means a good deal of natural traffic may come from the search engines. To get a top ranking in Search Engine Results Pages (SERPs), you must learn a slew of rules or search engine algorithms that are updated frequently. In other words, whatever is true for today may not be true next year. In this article we have compiled tips from a team of seasoned SEO professionals with an updated knowledge of contemporary SEO practices and a proven record of measurable success. The majority of articles floating on the web giving tips to improve eCommerce SEO are barely working or outdated. Therefore, we have decided to give some practical up-to-date tips that can indeed help eCommerce merchants to see some solid results. ### 1. Begin Ecommerce SEO with an SEO Audit If you were to start building a house without any engineering drawings what would happen to your mission? The same holds true when you [build an ecommerce website ](https://www.3dcart.com/build-ecommerce-website.htm?__hstc=233546881.7afd3507af2a29f34d0ebf89ee254e03.1602540555192.1602540555192.1602540555192.1&__hssc=233546881.1.1602540555193&__hsfp=2903025540)without conducting a thorough SEO audit. An SEO audit is an essential tool to get tips for existing ecommerce storefronts. If you are going to build a new one from scratch, you have to think about the technical SEO considerations right from the beginning of the site development process. Various SEO audit tools are available in the market. For instance, [**Screaming Frog**](https://www.screamingfrog.co.uk/seo-spider/) - This is an excellent tool to find lapses and bugs in code. - Good to find missing canonical tags. - Good for finding Title tags, Meta descriptions, and [Alt tags](https://www.3dcart.com/lp/ecommerce-university/what-is-an-alt-tag/) which are missing or duplicate. - Searching 404 error page, de-indexed pages, 302 redirects. ![Screaming Frog](https://blog.shift4shop.com/hs-fs/hubfs/Screaming%20Frog.png?width=699&name=Screaming%20Frog.png) [**SiteLiner**](https://www.siteliner.com/) - This is the best tool to audit duplicate content on your ecommerce website. ![Siteliner](https://blog.shift4shop.com/hs-fs/hubfs/Siteliner.png?width=594&name=Siteliner.png) [**SEMrush**](https://www.semrush.com/) - Check loading speed and store architecture. - Can perform many of the tasks that you can do with the Screaming Frog tool. ![SEMrush](https://blog.shift4shop.com/hs-fs/hubfs/SEMrush.png?width=800&name=SEMrush.png)   ### 2. Focus on Keyword Research in Ecommerce SEO Great keyword research for your online store is an art and it need to focus on four parameters: 1. Search volume 2. Intent (awareness, interest, evaluation, and purchase keywords/phases of the funnel) 3. Relevance 4. Competition To do keyword research, most ecommerce SEO experts rely on [Google's tool](https://ads.google.com/home/tools/keyword-planner/), S[EMrush](https://www.semrush.com/), [Ahrefs](https://ahrefs.com/), and so on. If you're evaluating tools, check how [Ahrefs compares against SEMRush](https://loudgrowth.com/ahrefs-vs-semrush/) before choosing one of these. ![Sales Funnel](https://blog.shift4shop.com/hs-fs/hubfs/Sales%20Funnel.png?width=570&name=Sales%20Funnel.png) Remember researching your immediate competitors' keywords is highly beneficial for quickly learning the behavior of the search algorithm and success formulas of your competitors.   ### 3. Optimize Keywords in Ecommerce SEO During your [keyword research](https://blog.shift4shop.com/ecommerce-keyword-research), you may find tons of keywords, and it can be extremely confusing at first. Let's explain how to segregate your keywords with the keyword optimization strategies in mind. #### **Long-tail Keywords:** Once upon a time, long-tail keywords had a significant impact on search, but with the RankBrain algorithm, search engines became more intelligent than before. Now LSI keywords have gotten importance in ranking. #### **Medium-Sized Keywords:** Mid-size keywords have a higher search volume than long-tail keywords, but you have to face more competition that demands more links and quality content to rank. So, leverage it for higher ranking. #### **LSI Keywords:** Latent semantic indexing keywords are synonymous of a primary keyword, and augment the contexts of the keyword use and its placements. LSI keywords make it possible to use long-tail keywords or an entire phase to clarify the contexts of the search. ![LSI Keyword Generator](https://blog.shift4shop.com/hs-fs/hubfs/LSI%20Keyword%20Generator.png?width=800&name=LSI%20Keyword%20Generator.png) Therefore, by using LSI keyword generators, we can get the right sets of LSI keywords for our primary targeted keyword.   ### 4. Optimizing Meta Tags in Ecommerce SEO Conversions in ecommerce depend on clicks by shoppers, and a higher Click-Through Rate (CTR) is only possible with optimized Meta tags like titles and descriptions. Let’s see how we can optimize title tags for higher CTR. Use [Headline Analyzer](https://coschedule.com/headline-analyzer) to do the best title tag optimization. ![Headline Analyzer](https://blog.shift4shop.com/hs-fs/hubfs/Headline%20Analyzer.png?width=700&name=Headline%20Analyzer.png) Headline Analyzer will tell you that what you are missing in your title tag. However, you must consider the following points in title optimization. For instance: 1. Infuse emotion into your title by using **emotional keywords**, which will give you more likes and shares on social media. ![Emotional Keywords](https://blog.shift4shop.com/hs-fs/hubfs/Emotional%20Keywords.png?width=700&name=Emotional%20Keywords.png)*Emotional Keywords* Use **brackets** in your titles because it gets the immediate attention of readers viewing the SERPs. ![Brackets](https://blog.shift4shop.com/hs-fs/hubfs/Brackets.png?width=552&name=Brackets.png)*Brackets* Use **power words** because they are capable of drawing searchers in and trigger CTA. E.g. Insane, Effective, Case study, Fast, Proven, Best, and Definitive guide. ![Power Words](https://blog.shift4shop.com/hs-fs/hubfs/Power%20Words.png?width=600&name=Power%20Words.png) *Power Words* Use **figures and facts** like numbers and statistics in the title. This impresses and convinces readers at first glance. ![Figures and Facts](https://blog.shift4shop.com/hs-fs/hubfs/Figures%20and%20Facts.png?width=585&name=Figures%20and%20Facts.png)*Figures and Facts*   ### 5. Optimizing Meta Description in Ecommerce SEO Description is, as its name suggests, describing the content further like titles or headings. It provides immense opportunity to include your business keywords including primary and LSI keywords to enhance your chances to catch a quality audience, which would read further upon seeing your Meta title. Last year Google had increased its character length cap from 170-230 or so, but today it seems it is again reducing the length of description in SERPs without any official announcement. ![Google SERP Snippet Length](https://blog.shift4shop.com/hs-fs/hubfs/Google%20SERP%20Snippet%20Length.png?width=591&name=Google%20SERP%20Snippet%20Length.png)Well, whatever it may be, the infusion of emotion, information, and relevant keywords certainly improves your ranking, as well as visibility and readability as a whole by giving the right context.   ### 6. Optimize Heading (H1 to H6) Tags in Ecommerce SEO Search engines count heading tags as team leaders who represent the entire team. Similarly, heading tags represent the page and paragraphs of text underneath. The [H1 tag](https://blog.shift4shop.com/h1-tag-seo) represents the title of the entire web page while H2, H3 are representatives of paragraphs. Therefore, the [best SEO practices](https://diggitymarketing.com/seo-crash-course/) suggest to use H1 only once on a web page and H2 not more than twice or thrice depending on the length of the page. Use H3 and the rest of the heading tags freely by following the hierarchy of the content layout and structure/architecture. You should have it clear in your mind what you want to highlight using various heading tags. Those are not mere paragraph separators, but very meaningful for the readers.   ### 7. Optimizing Images in Ecommerce SEO Images cover the major portion of ecommerce content. Today images taken from various angles are trendy on product pages because the 3D rotation of a virtual object is costly technology to implement. Images for featured products, upcoming products, and top-selling products like sections all grab eyes and improve the conversion rate of ecommerce. However, images need deep optimization for size, resolution, quality, zooming, and visibility in SERPs. Search engines have devoted an entirely separate section for image searches and results. Bots have gained capacities to index images, text within photos, and context to render its relevance. Today, we have high quality advanced image compression engines available almost free on the web. They produce high-quality images with extremely low size in KBs. Thus, image compression/optimization helps ecommerce pages with fast loading without losing quality at all. Other optimization techniques are to give each image a Title, Description, and [Alt tag](https://www.3dcart.com/lp/ecommerce-university/what-is-an-alt-tag/). These all are ways that crawlers can learn something more about images and help them rank properly based on included keywords.   ### 8. Optimize Schema Data in Ecommerce SEO Unlike simpler websites, ecommerce websites have products with tons of attributes. Showing some of the key attributes in [SERPs](https://blog.shift4shop.com/google-serp-features)may help you to gain an edge over the competition. For example, the first thing is price, availability, rating, and review data. ![SERP Schema Data](https://blog.shift4shop.com/hs-fs/hubfs/SERP%20Schema%20Data.png?width=615&name=SERP%20Schema%20Data.png)It is possible to add these attributes with structured data markup or [Schema.org integration with your online store](https://blog.shift4shop.com/structured-data-for-ecommerce-schema.org-and-rich-snippets), and is best done with the help of [experienced ecommerce developers](https://magnetoitsolutions.com/hire/ecommerce-developer).   ### 9. Optimizing Content in Ecommerce SEO Content is always king on the web, and it is equally true for ecommerce too. Some of my hands-on experiences with content compel me to give you some advice: - Write content for ecommerce by following three ‘Cs’: Clean, Concise, and Comprehensive. - Write great product descriptions by giving an overview in bulleted points, key features in details, technical specifications, and include mini-FAQ if possible on product pages. - Try to place the important content above the fold. - Write a concise and engaging introductory paragraph. - Content must be error-free, including spelling, grammar, and overall language usage. - Check content for readability and plagiarism using reliable - If possible, secure the help of a professional content writer with SEO flair to create SEO-friendly content for on-page and off-page campaigns.   ### 10. Optimizing CTA (Call-to-Action) in Ecommerce SEO The [CTA](https://www.3dcart.com/lp/ecommerce-university/call-to-action/) is the final point where shoppers go to hit the ecommerce goal: conversion. Therefore, the significance of CTA optimization is higher than other SEO practices for your ecommerce website. Let’s check up on the best CTA practices. - Make the CTA UI element prominent by applying design techniques including size, color, white space, fonts, and style to improve visibility. - Make CTA text and graphics intuitive so they can automatically inspire shoppers to take the appropriate action in favor of the business. - Use action words, a sense of urgency, and supporting secondary text to augment your CTA further. - Try to integrate various incentives along with the CTA.   ### Conclusion [Ecommerce SEO](https://www.3dcart.com/shopping-cart-features-seo.html) is a vast subject far larger than we can cover with these top ten tips. You may be best off hiring professional SEO help to achieve the best results for your business and see the most profits from your investment in various SEO activities. [![Get the "SEO-Friendly eCommerce Solution Checklist"](https://no-cache.hubspot.com/cta/default/3365633/e5ede856-99f4-46a0-9b40-42df5c6eaea4.png)](https://cta-redirect.hubspot.com/cta/redirect/3365633/e5ede856-99f4-46a0-9b40-42df5c6eaea4) - [Tweet](https://twitter.com/share) ### Leave a reply or comment below ### Sign up for Marketing Tips ### Related posts [The Impact of Google's AI Search on eCommerce Businesses](https://blog.shift4shop.com/google-ai-search-ecommerce-businesses) With over 8.5 billion searches per day, Google has an immense impact on how people find and purchase products online. But here's the twist — it's not just your regular Google anymore. The impact of ... [Read More](https://blog.shift4shop.com/google-ai-search-ecommerce-businesses) December 20, 2023 [How to Use Search Intent to Boost Conversions for Your eCommerce Store](https://blog.shift4shop.com/search-intent-boost-conversions-ecommerce) SEO can help enhance your business’s visibility on search engines like Google. But to ensure good SEO, you need to understand search intent. Search intent describes the purpose of an online search. ... [Read More](https://blog.shift4shop.com/search-intent-boost-conversions-ecommerce) December 28, 2022 [5 Ways To Use Google To Grow Your Online Business](https://blog.shift4shop.com/google-grow-online-business) Whether you’re a decades-old brick-and-mortar store just starting to sell online or a strong up-and-coming eCommerce shop, your business needs to be able to adapt and thrive in the digital ecosystem. ... [Read More](https://blog.shift4shop.com/google-grow-online-business) September 28, 2022 [![3dcart logo](https://blog.shift4shop.com/hubfs/shift4shop/shift4shop-Black.png) |Blog](https://blog.3dcart.com/) ### Sign up for Marketing Tips [![New call-to-action](https://no-cache.hubspot.com/cta/default/3365633/fcff512b-4483-4b5f-b166-fec0d89749f8.png)](https://cta-redirect.hubspot.com/cta/redirect/3365633/fcff512b-4483-4b5f-b166-fec0d89749f8)   ### Resources [Apps & Integrations](https://blog.3dcart.com/topic/apps-integrations) [B2B Ecommerce](https://blog.3dcart.com/topic/b2b-ecommerce) [Conversion Optimization](https://blog.3dcart.com/topic/conversion-optimization) [Customer Service](https://blog.3dcart.com/topic/customer-service) [Digital Payments](https://blog.3dcart.com/topic/digital-payments) [Ecommerce Features](https://blog.3dcart.com/topic/ecommerce-features) [Ecommerce Marketing](https://blog.3dcart.com/topic/ecommerce-marketing) [eCommerce News](https://blog.3dcart.com/topic/ecommerce-news) [Email Marketing](https://blog.3dcart.com/topic/email-marketing) [Fraud Prevention](https://blog.3dcart.com/topic/fraud-prevention) [Holiday Shopping](https://blog.3dcart.com/topic/holiday-shopping) [Search Engine Optimization](https://blog.3dcart.com/topic/seo) [Shipping & Fulfillment](https://blog.3dcart.com/topic/shipping-fulfillment) [Social Media](https://blog.3dcart.com/topic/social) [Starting an Online Business](https://blog.3dcart.com/topic/starting-a-business) [Success Stories](https://blog.3dcart.com/topic/success-stories) [Web Design](https://blog.3dcart.com/topic/web-design)   ### Popular Articles Search Articles  [![](https://feedburner.google.com/fb/images/pub/feed-icon32x32.png)](http://feeds.feedburner.com/3dcartEcommerceBlog) [RSS Feed](http://feeds.feedburner.com/3dcartEcommerceBlog)  [![3dcart eCommerce Blog - Blog Directory OnToplist.com](https://www.ontoplist.com/images/ontoplist31.png?id=59e75cd39646e)](https://www.ontoplist.com/blogs/3dcart-ecommerce-blog_59e75cd39646e/) [Want to be a Guest Author?](https://blog.3dcart.com/guest-posts-application) Copyright © 2023 Shift4Shop. All Rights Reserved. ## Rocket Fuel for Your Business About Shift4Shop ![](https://www.shift4shop.com/2021/images/icons/dropdown-blue.svg) [Why Shift4Shop](https://www.shift4shop.com/why-3dcart.html) [Shopping Cart Software](https://www.shift4shop.com/shopping-cart-software.html) [Success Stories](https://www.shift4shop.com/lp/success-stories/) [Shift4Shop Reviews](https://www.shift4shop.com/shopping-cart-reviews.html) [eCommerce Blog](https://blog.shift4shop.com/) [Sitemap](https://www.shift4shop.com/sitemap.html) eCommerce ![](https://www.shift4shop.com/2021/images/icons/dropdown-blue.svg) [Features](https://www.shift4shop.com/all-features.html) [How to Sell Online](https://www.shift4shop.com/sell-online.htm) [Create a Website](https://www.shift4shop.com/build-ecommerce-website.htm) [Start an Online Store](https://www.shift4shop.com/start-an-online-store.html) [eCommerce](https://www.shift4shop.com/ecommerce-saas.html) [Online Store Builder](https://www.shift4shop.com/build-an-online-store.html) Resources ![](https://www.shift4shop.com/2021/images/icons/dropdown-blue.svg) [eCommerce Web Design](https://www.shift4shop.com/ecommerce-web-design.htm) [eCommerce Marketing](https://www.shift4shop.com/ecommerce-marketing-tools.html) [Custom Development](https://www.shift4shop.com/custom-development.html) [Start an Online Business](https://www.shift4shop.com/start-an-online-business.html) [App Store](https://apps.shift4shop.com/) [Theme Store](https://themes.shift4shop.com/) Technical Support ![](https://www.shift4shop.com/2021/images/icons/dropdown-blue.svg) [Support Center](https://support.3dcart.com/) [eCommerce Forum](https://forums.shift4shop.com/) [eCommerce University](https://www.shift4shop.com/lp/ecommerce-university/) [Developer Portal](https://developer.3dcart.com/) [Supported Payments](https://www.shift4shop.com/ecommerce-payment-gateways.html) Company ![](https://www.shift4shop.com/2021/images/icons/dropdown-blue.svg) [About Us](https://www.shift4shop.com/aboutus.htm) [Contact Us](https://www.shift4shop.com/aboutus.htm#contact-area) [Become a Partner](https://www.shift4shop.com/ecommerce-partners.html) [Affiliate Program](https://www.shift4shop.com/3dcart-affiliates.html) Copyright © 2025 Shift4Shop [Terms and Conditions](https://www.shift4shop.com/legal.html) [Privacy Policy](https://www.shift4shop.com/privacy.html) Copyright © 2025 Shift4Shop ```json { "@context" : "http://schema.org", "@type" : "Organization", "address" : { "@type" : "PostalAddress", "addressCountry" : "United States", "addressLocality" : "Center Valley", "addressRegion" : "PA", "postalCode" : "18034", "streetAddress" : "3501 Corporate Pkwy " }, "alternateName" : "3dcart Shopping Cart Software", "areaServed" : { "@type" : "GeoCircle", "geoMidpoint" : { "@type" : "GeoCoordinates", "latitude" : "37.0902", "longitude" : "95.7129" }, "geoRadius" : "500 km" }, "description" : "Shopping Cart Software", "email" : "sales@3dcart.com", "image" : "https://www.3dcart.com/images/logo.png", "logo" : "https://www.3dcart.com/images/logo.png", "mainEntityOfPage" : { "@id" : "https://blog.shift4shop.com/10-tips-that-can-improve-ecommerce-seo", "@type" : "WebPage", "description" : "Search Engine Optimization is a complicated task that requires some technical knowledge to do effectively. Fortunately, there are plenty of tools available online to help you handle SEO like a pro. This article explains the tools you can use and other best SEO practices to follow on your website." }, "naics" : "5112", "name" : "3dcart", "sameAs" : [ "https://www.3dcart.com", "https://www.facebook.com/3dcart", "https://www.twitter.com/3dcart", "https://plus.google.com/+3dcart", "https://instagram.com/3dcart/", "https://www.youtube.com/3dcart", "https://www.linkedin.com/company/3dcart.com", "https://www.pinterest.com/3dcart" ], "telephone" : "8882762108", "url" : "https://www.shift4shop.com" } ``` ```json { "@context" : "http://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Ronak Meghani" }, "dateModified" : "October 12, 2020, 10:11:48 PM", "datePublished" : "2019-01-18 19:00:00", "description" : "Search Engine Optimization is a complicated task that requires some technical knowledge to do effectively. Fortunately, there are plenty of tools available online to help you handle SEO like a pro. This article explains the tools you can use and other best SEO practices to follow on your website.", "headline" : "10 Tips That Can Improve Ecommerce SEO", "image" : { "@type" : "ImageObject", "url" : "https://cdn2.hubspot.net/hubfs/3365633/iStock-546024306.png" }, "mainEntityOfPage" : { "@id" : "https://blog.3dcart.com", "@type" : "WebPage", "description" : "eCommerce Blog by 3dcart" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.3dcart.com/images/logo.png" }, "name" : "3dcart" } } ```