eCommerce Blog

Shipping & Fulfillment | 8 min read

How does Alibaba work for product sourcing?

When you have crossed the bridge of validating your ideas, the next step is finding a supplier.

This may seem so easy - a simple Google search will show you a long list of people making what you want to sell.

However, it is more than finding anyone. Your supplier must fit your budget, product quality, and other needs that you may have. Even then, you don’t want to work with a fraudster.

This is where Alibaba comes in. This article gives a step-by-step guide on how Alibaba works for product[...]

Success Stories | 4 min read

How Pearls of Joy Revolutionized Online Jewelry with 3dcart

Most aspiring entrepreneurs have heard how important it is to narrow down a niche, but many don't fully understand the effect such specialization can have. The narrower your niche is, the more tightly you can focus all your business efforts. If your niche is too broad, you risk spreading yourself too thin and becoming vulnerable to a larger number of competitors.

"Niching down" is something Kevin Canning, founder of Pearls of Joy, understands very well.

In 2002 he grew tired of working on other[...]

Shift4Shop News | 6 min read

3dcart Version 8.3 Makes eCommerce Easier than Ever

At 3dcart, we're proud to introduce version 8.3, our latest platform update which brings numerous upgrades and enhancements to make the best eCommerce software even better.

This is the final major release of 2018, and this time around we've focused on quality-of-life improvements that expand on several features and offer more options to online store owners.

We've also improved our selection of payment gateways with new and upgraded integrations. Overall, 3dcart v8.3 improves the functionality[...]

eCommerce Marketing | 8 min read

10 eCommerce Marketing Trends in 2018

According to Nasdaq, 95% of purchases will be aided by eCommerce by 2040. And according to another study, millennials now make 54% of their purchases online. When the stakes are this high for an eCommerce store owner, it is only practical that you do not leave a single stone unturned to make sure that your online store grows and sustains.

With such a rapid growth in the eCommerce industry, the latter has also experienced some rapid changes in the way they are marketed. It is no longer enough to[...]

Shipping & Fulfillment | 4 min read

3 Pre-Holiday Shipping and Fulfillment Tips

Shipping carriers might not be dashing through the snow just yet. But if you want this holiday season to be merry and bright, you need to start thinking about your shipping workflow now.

Here are three ways to make your shipping and fulfillment process a thing of beauty before the holidays.

Starting a Business | 7 min read

5 Best Print-On-Demand T-shirt Dropshipping Services

Print-on-demand, t-shirt dropshipping services can be the engine that drives your online t-shirt company toward success. 

The t-shirt business represents a great opportunity for many entrepreneurs.

The market is huge. Worldwide, shoppers will purchase more than $1 trillion worth of t-shirts this year.

The t-shirt industry is also growing. By 2025, global, annual t-shirt sales may exceed $3 trillion, and according to some reports, t-shirt retailers can expect a compound annual growth rate (CAGR)[...]

Social Media | 5 min read

Your 5 Minute Guide to Retargeting with Facebook’s Dynamic Product Ads

Anyone who’s been working in ecommerce for a while knows that selling is a process. It isn’t very often that consumers find your business for the first time, search your online store, and immediately buy something. Ecommerce is more of a journey from learning about your business and offerings, growing trust in your brand, promoting your products, and ultimately making a sale.

Throughout this journey, it’s your job to tailor your promotions to each individual customer—a much more effective[...]

Digital Payments | 3 min read

What is Amazon Pay and how it can help your business?

As an online seller, you always need to be on the lookout for potential advantages. After all, competition is fierce, and it takes very little for a customer to hit the back button on your online store and decide to shop elsewhere. Anything you can do to make shopping with you faster and easier, and smooth out the checkout process, is important.

Amazon Pay is one such option that makes shopping at your online store more attractive by allowing customers with an Amazon account — and there are [...]

eCommerce Marketing | 8 min read

Ecommerce Marketing Essentials: 10 Actionable Tactics to Drive More Sales

Both beginners and experienced business personnel have a common goal - they all want to see their businesses grow.

Running an online store can be a tough task for almost anyone. The market keeps revolving and the strategies that matter today may not be of value tomorrow. Therefore, you will need to be up-to-date with new technological innovations and trends that matter. However, with the right marketing essentials, you can positively build your ecommerce marketing strategy and enhance your sales

Conversion Optimization | 4 min read

5 Tips to Differentiate Your Online Store from Competition

There’s another online store that isn’t much different from yours. They seem to have the exact same products, and there’s nothing you can do to stop them from selling something that isn’t proprietary to you.

They might be working with more capital than you are, giving themselves the room to charge a little less for the same things.

While You can’t keep hacking away at your prices,  you can make people see the merit of shopping for the same products with you instead of the competition.

In this[...]

SEO | 7 min read

What is Mobile SEO and How to Optimize for Maximum Results

Businesses are paying more attention to SEO because of the potential benefits that come from making their websites more visible to the public. It seems like common sense, but not enough people prioritize the optimization of their websites. Some businesses have been around for a while and already have an established customer base, but they understand the need for a website and throw one together quickly and cheaply.

Unfortunately, that’s not enough in this day and age. Many people who visit a[...]

eCommerce News | 4 min read

Stuck on Magento 1.x? 5 Reasons to Move to 3dcart

If your ecommerce business is running on any version of Magento 1.x, you have a deadline. At the end of the fourth quarter of 2018, Magento will stop supporting 1.x. No more help. No more security patches.

The company wants its merchants to switch from Magento and transition to Magento 2.0 along with more support from Magento 2 extensions, but that is not your only option.

When Magento was first released in March 2008, some ten years ago, it was an innovative solution, and frankly one of the[...]

Conversion Optimization | 8 min read

9 Ways to Reduce Cart Abandonment Using Psychology

An abandoned cart in eCommerce is worse than a rusty old shopping cart in the middle of a parking lot. When you’re selling online, someone adding items to their cart and then exiting without making a purchase represents lost revenue, flaws in your conversion strategy, and could even signal poor UX.

However, if your online store is facing high levels of cart abandonment, you’re not alone. According to The Baymard Institute, 69.89% of carts are abandoned -- that’s more than half the shoppers you[...]

Conversion Optimization | 8 min read

4 CRO techniques that actually work

So you have a great website that has great content, your SEO is on point, and you are regularly producing excellent content, butwhy aren’t you able to convert?

This is a question several business owners and marketers ask themselves every day. Sure, driving traffic and search engine performance is one thing, but converting visitors into paying customers is a whole other ball game. This is where Conversion Rate Optimization (CRO) comes into play.

The basic premise of CRO is simple: to make the[...]

Apps & Integrations | 4 min read

What are my options for expanding into multichannel sales?

We know that multichannel shopping is the new norm. In fact, almost 75% of today’s consumers are multichannel buyers, and people who shop on more than one channel spend an average of 4% on in-store transactions and 10% more on online transactions than single-channel shoppers.

What’s more, customer retention rates sit at 89% for multichannel businesses compared to just 33% for single-channel businesses.

In other words, choosing a multichannel sales strategy is beneficial both in terms of order[...]

Web Design | 9 min read

How to Write a Great About Us Page

Humans are naturally inclined to do business with other humans, not companies. Online businesses needed a way to connect with their customers and build relationships. Thankfully, there’s a valuable resource already at their fingertips: the About Us page. Unfortunately, in the online world, the About Us page is generally treated as little more as an afterthought. Sometimes, that’s ok. At other times it can leave potential customers confused and scrambling for more information.

Your About Us page[...]

eCommerce Marketing | 5 min read

What is Google Shopping and Why Does it Matter for Ecommerce Sellers?

In its latest iteration, Google’s ecommerce-targeted advertising holds massive potential for ecommerce stores large and small. Google Shopping isn’t really new — if you’ve used Google to research a purchase in the last several years, you’ve probably seen these ads.

But it continues to grow exponentially each year. Between 2015 and 2016 alone, mobile searches that triggered Shopping ads grew by 117%. That’s why ecommerce brands are jumping at the chance to bid for ads that empower users with[...]

SEO | 6 min read

The Guide to Using Guest Blogging as a Link Building Strategy

Want to give guest blogging a shot but don’t know where to start?

Don’t worry, we’ve got you covered!

Despite so many other ways to promote your business, like Instagram or Snapchat, 53% of marketers still claim that blogging is their top priority when it comes to inbound marketing. That’s why many of them choose to invest in guest blogging as an effective link building strategy.

Nevertheless, guest blogging is a rather controversial topic and many marketing professionals still remain skeptical[...]

SEO | 8 min read

OK Google, how to Optimize an Ecommerce Site for Voice Search?

The voice recognition industry is growing rapidly and it’s expected to exceed $601 million by 2019. Of course, the voice tech is getting smarter and more sophisticated daily. Stats show that Google’s technology is now 95% accurate. And, the most beautiful thing about it is that it’s now available to anyone. You need only a smartphone to conduct voice search queries and give voice commands. Most importantly, it’s making our lives much simpler. You can now find the desired information easily,[...]

Digital Payments | 3 min read

What is an Interchange-Plus Pricing Merchant Account?

Do you know which credit card pricing plan you’re on? This may seem like a basic question, but there’s a lot that goes into credit card payment processing. If you’re scratching your head, try thinking back to your initial merchant account setup.

If you were in a rush to get up and running (and who can blame you? The costs of starting even an online store are high), you may have partnered with a payment facilitator. These providers offer one pricing model — flat pricing. Just as the name[...]

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