---
title: Shift4Shop eCommerce Blog | Klarna
description: Founded in 2005 in Stockholm, Sweden, Klarna is now one of Europe’s largest banks and is providing payment solutions for 60 million consumers across 100,000 merchants in 14 countries. Klarna offers direct payments, pay after delivery options and installment plans in a smooth one-click purchase experience that lets consumers pay when and how they prefer to.
---
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# Klarna
Founded in 2005 in Stockholm, Sweden, Klarna is now one of Europe’s largest banks and is providing payment solutions for 60 million consumers across 100,000 merchants in 14 countries. Klarna offers direct payments, pay after delivery options and installment plans in a smooth one-click purchase experience that lets consumers pay when and how they prefer to.
Find me on:
[https://www.klarna.com ](https://www.klarna.com)
### Recent Posts
[Holiday Shopping](https://blog.shift4shop.com/topic/holiday-shopping) | 5 min read
## [How to Leverage Social Media to Boost Holiday Sales](https://blog.shift4shop.com/social-media-marketing-holiday-sales)
By [Klarna](https://blog.shift4shop.com/author/klarna) [November 21, 2018](https://blog.shift4shop.com/social-media-marketing-holiday-sales) [0 Comments](https://blog.shift4shop.com/social-media-marketing-holiday-sales#comments-listing)
[.png?width=12&name=Image2%20(1).png)](https://blog.shift4shop.com/social-media-marketing-holiday-sales)
[**](https://blog.shift4shop.com/social-media-marketing-holiday-sales)
Any smart merchant knows that using social media to promote their products is key to a well-rounded [marketing strategy](https://blog.shift4shop.com/ecommerce-marketing-strategy), especially during the holidays when consumers are spending more of their hard-earned money.
Last year, [mobile sales accounted for $7 billion on Black Friday and Cyber Monday](https://www.cnbc.com/2018/01/16/online-shopping-sales-hit-a-record-during-the-holiday-season.html) alone. While putting your products on social media platforms like Facebook and Instagram lets you put your products in front of a wide audience, it isn't the only way to help drive sales.
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