eCommerce Blog

Humans are naturally inclined to do business with other humans, not companies. Online businesses needed a way to connect with their customers and build relationships. Thankfully, there’s a valuable resource already at their fingertips: the About Us page. Unfortunately, in the online world, the About Us page is generally treated as little more as an afterthought. Sometimes, that’s ok. At other times it can leave potential customers confused and scrambling for more information.

Your About Us page[...]

In its latest iteration, Google’s ecommerce-targeted advertising holds massive potential for ecommerce stores large and small. Google Shopping isn’t really new — if you’ve used Google to research a purchase in the last several years, you’ve probably seen these ads.

But it continues to grow exponentially each year. Between 2015 and 2016 alone, mobile searches that triggered Shopping ads grew by 117%. That’s why ecommerce brands are jumping at the chance to bid for ads that empower users with[...]

Want to give guest blogging a shot but don’t know where to start?

Don’t worry, we’ve got you covered!

Despite so many other ways to promote your business, like Instagram or Snapchat, 53% of marketers still claim that blogging is their top priority when it comes to inbound marketing. That’s why many of them choose to invest in guest blogging as an effective link building strategy.

Nevertheless, guest blogging is a rather controversial topic and many marketing professionals still remain skeptical[...]

The voice recognition industry is growing rapidly and it’s expected to exceed $601 million by 2019. Of course, the voice tech is getting smarter and more sophisticated daily. Stats show that Google’s technology is now 95% accurate. And, the most beautiful thing about it is that it’s now available to anyone. You need only a smartphone to conduct voice search queries and give voice commands. Most importantly, it’s making our lives much simpler. You can now find the desired information easily,[...]

Do you know which credit card pricing plan you’re on? This may seem like a basic question, but there’s a lot that goes into credit card payment processing. If you’re scratching your head, try thinking back to your initial merchant account setup.

If you were in a rush to get up and running (and who can blame you? The costs of starting even an online store are high), you may have partnered with a payment facilitator. These providers offer one pricing model — flat pricing. Just as the name[...]

The holiday season is approaching, and 2018 is expected to be bigger than ever for ecommerce. Statista reports holiday ecommerce growth is projected to gain 15% this year. This means even more items being shipped between the peak months of November 2018 through most of January 2019.

To prepare for the holiday rush, UPS has hired 100,000 seasonal employees to handle the extra work, a sizable increase of 5.3% from last year. Rival shipping company, FedEx, says it’s hired 55,000 more workers, a[...]

The t-shirt industry is booming. According to some reports, t-shirt retailers can expect a compound annual growth rate (CAGR) of about 11.5 percent through 2025. What's more, thanks to printing technologies, drop shipping, and easy-to-use ecommerce platforms,  it has never been simpler or faster to start an online t-shirt business.

So let's put t-shirt retailing in perspective. First, there is a lot of demand. The humble t-shirt is a staple of casual wear the world over. It's as likely to be[...]

With the advancements in technology and the innovation of the internet, starting an online business is becoming increasingly more popular. These websites and companies can be extremely profitable and can have a much lower overhead costs than a traditional business. There are hundreds out there and they sell a wide variety of different things.

While they can be lucrative and quite worthwhile to run, it’s not always easy. When running an E-commerce website or store, it can be a hassle to find[...]

If you're selling on Amazon, you're already on one of the world's biggest marketplaces. If you're doing well, you might wonder what benefits starting your own online store can offer you. Aren't you already serving a customer base of millions?

Sure, but as it turns out, having your own website with an integrated online store will help your business in several ways, and not just by skipping Amazon's seller fees.

Here are five reasons you should start your online store today.

As per Deloitte’s 2017 holiday survey, holiday shopping season accounts for more than $1 trillion and more one quarter of annual US retail sales. Yes, it’s that time of the year when customers and retailers are all geared to put their shopping strategies, tips and tricks to play. Customers look around multiple stores and sites till they find, the best price or rewards that add value to their purchase.

Although retail spending grows overall in December, consumers tend to spend a smaller share of[...]

Long before Amazon released the Amazon Alexa Echo devices, Amazon acquired another company by the name of Alexa, one that provides commercial web traffic data and analytics.

Though the two companies belong to Amazon, and share the same name, there is no correlation between the two. In fact, there is some indication that the digital home assistant company had no knowledge of the commercial web traffic site prior to the release of the Amazon Echo. The digital home assistant was actually[...]

In the ecommerce world, marketers are constantly on the hunt for new ways to promote their stores while lowering time and effort investments and boosting ROI. In recent years, advertising on Facebook has become one of the most popular ways to do just that—and for good reason.

Facebook ads are overwhelmingly effective. So much so that 44% of consumers say Facebook influences their shopping choices. And 26% of Facebook users who click on Facebook ad, go on to ultimately make a purchase.

In today’s world, eCommerce stores steal the show. In fact, they are popular by all ages, and tend to do really well even with their brick and mortar store fronts still around.

Part of the reason is because of word of mouth marketing. You see, everyone is always online and they are always sharing something. An eCommerce shop can use this existing behavior and can thus have multiple channels of promotion.

But, just because the channels are there, it doesn’t mean word of mouth will flow on its[...]

It is that time of the year when all ecommerce store owners are busy forming result-oriented strategies for the biggest sale season of the year. And, if you haven’t still made a proper plan for the ecommerce saga, now is the right time to start focusing on the holiday season marketing strategy, as only one month is left.

Online marketing has changed drastically in the last few years. Focusing only on a single aspect of your ecommerce store isn’t going to make your store successful. You need to[...]

I have been running Facebook ads since 2014, but my Facebook marketing game then, is nothing like it is now.

After many years of practicing setting up and trialling Facebook ad campaigns, I feel I have now cracked the Good Ole Facebook code to getting bucket loads of targeted traffic at a very cheap cost; but it’s still early days and there’s still a lot to learn.

From all the strategies that I have trialled I have come up with one that consistently generates leads at an exceptionally low[...]

There are over a billion websites on the internet today. Naturally, some are extremely popular while others are obscure. Some are designed better than others, some serve a wider audience than others, some are updated more often and are more accurate than others, and so on. You get the idea — there are consistent factors that affect a website's popularity.

But popularity and success aren't necessarily the same thing. A small online store that sells crocheting supplies may not receive millions of[...]

We have experienced a tremendous increase in all the fields of digitalization, from social media platforms to email marketing. In the same vein, a lot of companies are seeking the best solutions that will help them to build their brand and engage their customers in a personalized way without significant expenses. Email marketing has been one of the incredibly powerful channels for generating leads and communicating with your customers and prospects.

However, with the stiff competition in this[...]

Choosing a name for your brand or business can seem daunting. You want something unique, but still memorable. It should make some sense so customers can pronounce and remember it easily, but you don’t want to box yourself in, in case you decide to expand geographically or into new product lines in the future.

On top of all that, the name has to actually be available (and your company name and domain name should probably be the same, so you’ll have to make sure the domain name is available as[...]

Ecommerce businesses are buzzing about dropshipping, and it’s not hard to see why.

By eliminating the need to stock inventory, dropshipping is revolutionizing the landscape of online shopping. Online business owners no longer need to stock the products they sell. Dropshipping allows them to partner with suppliers who will ship the product directly to the customer as soon as an order is placed. The product never even passes through the hands of the online business owner. Done and done.

BUT[...]

Creating a logo – and staying within budget – can be tricky for new business owners who don’t have the capital to spend on a design team. Luckily, creating a memorable logo doesn’t have to involve a professional designer.

In this article we'll give you 5 simple steps any busy entrepreneur can follow to create the perfect logo for a brand or business, the top 25 free logo creator tools, and design inspiration galleries to help you start your online business.