eCommerce Blog

Conversion rate optimization is highly dependent on different factors, one of which is the quality of content and the appeal of the overall text that you generate.

Being a content marketing specialist, it is one of the most important key performance indicators that you should know about. CRO refers to the practices that help in increasing the number of people who visit your website and fulfill the goals of your CRO strategy.

It can be greatly improved by focusing on the style, content type, and[...]

There are so many aspects that go into running your eCommerce store - finding the right assortments of products, creating eye-catching product pages with beautiful images, reaching relevant customers with your marketing efforts, managing inventory and shipping - you probably think that deciding which payment methods to offer is of secondary importance. 

A payment is a payment, right? Wrong! Selecting a payment method is one of the most critical elements of the customer journey and offering the[...]

Privacy is a primary concern for your customers and for legislators around the world, so your company's privacy policy cannot be an afterthought. It must reflect a sincere commitment to privacy and a desire to meet the highest legal standards.

So how do you get a privacy policy for your online store? Frankly, you probably have three options.

• Hire an attorney to write a privacy policy for your business
• Use a privacy policy generator
• Write your own using examples

Now more than ever, your website needs to be fast.

If it takes even a few seconds to load properly, you might be losing important visitors. In fact, most customers or visitors won’t even wait up to two seconds for website content to properly load. That’s why your loading time is one of the most important things you need to focus on when building a website.

Not everyone has all of the patience in the world. If it takes too long for your page to load, your customers are more likely to jump to[...]

When running a business, accounting is an essential area you need to manage if you want to make it far.

Accounting and finances are often intimidating for new entrepreneurs. And poor mismanagement of them can seriously harm your business. This, combined with the fact that 90% of all startups fail, often discourages new business owners from even starting in the first place. 

But while it’s true that these areas can be hard to properly manage, this just goes to show how important they are. For[...]

Have you ever tried back office outsourcing services? If not, then you should look into refining your back-office functions to unlock the hidden efficiency in your business that you might not be aware of.

First, let’s understand what back-office operations are and why they’re important.

Take the following hypothetical:

Do you love watching movies? Have you ever thought about what you like in movies? It might be the actors, actresses, their acting, songs, or lyrics; basically, anything that you[...]

Whether you run a business part-time, full-time, or just contribute to one, it’s best to always consider scalability.

Failing to do so means guaranteeing preventable future work, that — without momentum — could take even longer than it would have initially.

No one wants to lose time and money to things that are better off done right in the first place.

Any company that’s been able to successfully scale was able to do so because its core business practices were designed with growth in mind.

This[...]

Since eCommerce is a constantly evolving field, eCommerce software needs to keep evolving as well. To that end, we're happy to announce 3dcart Version 9, the latest upgrade to the 3dcart shopping cart platform and our first major software release for 2019.

This new update includes enhancements to many existing features, updates to current payment gateways, and several new features and payment processor integrations to further expand the options available to 3dcart merchants.

Version 9 also[...]

When you start an eCommerce business, no matter how obscure your niche may be, you are trying to attract as many potential customers as possible. If you already have your own online store, you may believe that you are already doing everything you can to accomplish this. You may be sending targeted email blasts, or promoting yourself on websites aimed at the same demographic.  If this is working for you, then excellent! Keep at it!

However, you just might be neglecting a significant portion of[...]

A good user experience design is there to attract more clients, and to keep the ones you have. Of course, this much easier said than done.

The problem is, you need to stand out. There are so many website designers, programmers, and web experts, that the work, creativity, and resources needed to stand out are significant to say the least. This means you need to implement every tool in your arsenal, as well as get some new ones. This is where understanding the psychology behind UX design comes in.

Technology has changed the way we lead our lives. It has affected businesses of all sizes in every industry.

Customers have found their lives made easier by technology and smarter businesses seek to embrace that. Options like order status, shipping tracking, and others have given customers more confidence in online transactions, as opposed to the risks that were perceived in earlier days of eCommerce.

The wealth of options available for secure online payments have also made things much simpler[...]

Your website needs images because they provide a number of benefits. For one, they are an excellent way to break up text, creating a stronger flow in your copy and making it more digestible.

For another, combining textual communication with visual communication improves the ability of your content to convey an idea. Plus, many people like being able to see a product before making a purchasing decision.

While eCommerce websites require images for these and other reasons, they may experience[...]

If your business already has a website and you're ready to sell products online, you may worry about needing to start your website over from scratch. This can be discouraging — after all, you've probably already spent a lot of time and effort on your website. Or maybe you paid a professional designer to build your site for you, and full redesign just isn't in your budget. Either way, your customers are already used to a certain look and feel for your website, and you may not want to[...]

When talking about digital marketing, the topic of SEO always comes up. It’s at the core of all online marketing. And without it, your online presence suffers.

However, SEO strategies branch out, depending on your online business model. For example, if you run an online store, your strategy will be different from that of a YouTube content creator.

Today, we’ll focus on SEO for online stores selling products from drop shippers. We’ll outline a “2019” 5-Step plan for you!

After all the work you and your team have put into creating your website, you may believe that your online store is ready for business.

The site design is both aesthetically pleasing and easy to understand, and the page layouts leave little to no room for confusion. The content copy on the product pages is informative and engaging, and their SEO value is excellent. Navigating the website is simple, as is the process of placing an order.

However, you may still find yourself wondering: if all of[...]

Google launched the latest iteration of Google Shopping a few years ago, and it’s grown exponentially since then. In fact, just between 2015 and 2016, the number of searches that triggered Shopping ads shot up by 117%. That’s why savvy ecommerce marketers (like you!) are already leveraging Google Shopping as part of their paid advertising strategy.

Shopping campaigns boast rock bottom cost-per-click (or CPC) and higher conversion rates than their AdWords text ad counterparts. But if you aren’t[...]

Optimizing your eCommerce website is not just something to be done while creating the website. If you run an online store, you will inevitably have to make some changes to it. This is not limited to the time shortly after you open your site: you will be adding, adjusting, or eliminating features and elements for as long as you want the site to keep going.

At least, you should be doing this. The alternative is never making any changes to your site, but that puts you at risk of stagnation. A[...]

If you want to be successful in eCommerce, you need to understand the platforms you’re selling on. While many North American sellers focus on Amazon, eBay is still a great marketplace to sell your products on. The company has spent the last few years drastically improving the platform to compete with Amazon.

But those changes have come with a price. Now more than ever, sellers need to optimize their eBay listings if they want to compete. Gone are the days of listing an item and spamming[...]

Having a dropshipping business can become difficult if the company doesn’t look trustworthy since people will prefer to buy the product elsewhere or will decide to contact the company who makes the product directly.

This is a big problem most dropshipping companies face when trying to sell their products and while there are fixes they can do to create a brand that oozes confidence and trust, most of them require a professional in order for them to work.

A perfect example of this are graphic[...]

The consumer's experience with the marketplace keeps improving over the years, and one of the most brilliant moves a business can make is to create an e-commerce website. The website gives a visual representation of the brand and allows an online transaction of goods and services over the internet.

However, it doesn't just stop at creating a website but also promoting it to ensure increased traction and more positive reviews that will help boost sales. What differentiates a successful[...]