eCommerce Blog

The number of advertisers on Facebook doubled in 2018, with cost per click metrics increasing by over 92%.

Unless your eCommerce store doubled its AOV (average order value) or cut ad spending in half, you’re now seeing less profit and more competition than ever in leading networks like Facebook, Google, and Amazon.

If you’re like me, new customers come from a variety of channels:

1. Advertising (which can be increasingly expensive)
2. Word of mouth referrals (which are free, but not scalable)
3. [...]

An overwhelming majority of all online shopping carts do not reach the end of the checkout process. This is more than just a nagging feeling that owners of online stores may get, and it is certainly not a rare occurrence.

According to eCommerce market statistics, an average of 74% of all shopping carts are abandoned. This means that for every customer who makes a purchase on your website, approximately three consider it seriously enough to place your products on their list, then ultimately[...]

Social media is now integral to the daily lives of billions of people around the world, and that includes being inseparable from business strategy. If you run an eCommerce store, you must take advantage of these platforms to spread the word and enable customer interaction. However, this is a two-way street and goes beyond creating and maintaining accounts on the major sites. You also must allow people to easily share your content and products on them.

Including social media icons on your[...]

At 3dcart, you and the success of your business are our top priorities. We're happy to announce that we've overhauled our plans and pricing structure to better serve your needs as an eCommerce business and help encourage your growth.

We're always looking for new ways to improve the experience of our merchants and the value of our service, and to that end, we're pleased to introduce you to our new Unlimited eCommerce plans.

When it comes to eCommerce web development, web users and prospective e-shop owners are often led to believe a number of different myths. eCommerce development is not about leading the consumer astray, though. That's why these misconceptions need to be debunked before web users are forced to make decisions that they might regret.

eCommerce development myths are also the enemy of future progress. The more that web users know about the true realities of eCommerce web development, the easier it is[...]

Security is a vital component of eCommerce, especially since the risk of fraud can be high. Digital shopping relies on card-not-present transactions, meaning the customer's identity is much harder to verify than in-person transactions. To counteract these risks, other methods have been developed to verify that a digital transaction is legitimately being performed by the true cardholder, and not by a fraudster using stolen information.

The EMV 3-D Secure (commonly known as 3-D Secure 2.0)[...]

“Instant message marketing” is a term you don’t often come across in digital marketing guides.

However, that doesn’t mean it’s in any way inferior compared to other marketing methods.

In fact, if you Google the phrase “instant messaging marketing” right now, you’d still get about 22.4 million results. This means marketers are still catching on to this fairly new frontier.

Compared to popular areas of online marketing like email marketing automation, instant messaging marketing is definitely[...]

Mothers already have a lot to do, but that doesn't mean you can't start your own business! While there are plenty of obstacles inherent in running a business while raising kids, millions of moms around the world are successfully balancing motherhood with entrepreneurship, and carry the proud title of Mom-preneur. But how do they manage to do it all?

In celebration of Mothers' Day this year, we reached out to Mom-preneurs in all types of eCommerce industries to learn their stories and find out[...]

If you sell products online, I bet the following thought has crossed your mind more than once:

“How can I get consistent (and hopefully free) traffic to my product pages?”

The answer, of course, is search engine optimization, or ecommerce SEO in this case. Given time and effort, optimizing your product pages is truly worth it.

A study conducted by Chitika revealed that the first result on Google searches receives almost double the impressions of the second result.

Almost double!

The higher[...]

In today’s low-trust world, social proof matters.

Millennials currently tout the greatest buying power among generations, but they don’t trust traditional advertising. So, if conventional adverts are an ineffective strategy for capturing consumer dollars, how can eCommerce brands reach target audiences to increase sales?

Influencer marketing is a strategy that has become revered for its effectiveness in increasing brand awareness, boosting engagement, and driving sales. A Twitter-sponsored study

An ounce of prevention is worth a pound of cure. This is a saying that you’ve probably heard time and time again throughout your life. On a fundamental level all of us know that it is true. Unfortunately, the opposite is also true. Isn’t it better to be prepared for something that doesn’t happen as opposed to not being prepared for something that does? This is the same mentality you need to have when it comes to protecting your eCommerce store.

If you don’t take the time now to create the[...]

Website audits are crucial aspects of doing business properly, especially in eCommerce. These audits are designed to cover several areas of your business, including SEO, content, CRO, performance, supply chain, platform analysis, and more. An audit is the perfect opportunity for you to see each component, evaluate it properly, and discover issues and areas where you can improve. The results will turn into a map you can use to optimize your business.

Your audit should be focused on what’s going[...]

Whenever you hear about a successful eCommerce company, there is often one thing that sets them apart: the people. While you must have heard it many times before, the people behind your company are the ones who make everything work (or not work!). That’s why it makes sense to hire people who will be conducive to your company’s success.

Unfortunately, some eCommerce companies don’t realize just how important it is to have the right staff on board. They consequently miss out on the chance to take[...]

Do you remember when a bright picture evoked wonders in the mind; back when we were first introduced to the concept of the internet as a place where text wasn’t the only resident, but colorful digital images as well?

Maybe you do and maybe you don’t. The point is that the days when images reigned supreme are long gone. Do you know why? It’s simple, really. Whereas a picture is worth a thousand words, a video is worth a million.

It makes sense too—a video is a collection of images that come[...]

There’s been a lot of fuss about personalizing your customers’ experiences.

MarTechAdvisor found that a personalized web experience can increase sales by 19%. And more people crave personalization too.

Studies found that 73% of B2B buyers want personalized experiences, similar to the B2C-like customer experience. Additionally, 71% of B2B buyers believe customers increasingly crave B2C-like experiences with faster response times and 24/7 availability—however, nearly half (49%) believe that[...]

There are a lot of benefits that come from deciding to start a business online. There are number of benefits that come from deciding to move from a strictly brick-and-mortar operation to one that offers products and services online. There are also a number of risks.

The risk of online fraud is drastically different than the traditional fraud risk retailers experience in a brick-and-mortar business. A lot of this risk stems from the fact that you do not see the individual who is at the other end[...]

There has never been a better time for mobile eCommerce. You can now shop the latest UK fashions while sitting in the US, or order lunch via Uber Eats while stuck at the office. Mobile is increasingly the preferred touchpoint shoppers have with a retailer. At the same time, eCommerce companies are reaping major rewards on the mobile side. It’s a win-win.

If your eCommerce company offers a mobile app to customers, you’ve picked the perfect time to take advantage of this opportunity for your[...]

We're sure you're aware of 3dcart's passion for eCommerce, but you might not know how much we also love our Earth. Our office is located in South Florida right by the edge of the Everglades, and water birds are a common sight just outside our back door.

With surroundings like these, it's no wonder we have such an appreciation for our natural world — and whenever we get a chance to bring eCommerce and the environment together, we can't resist!

That's why we've reached out to [...]

Recently, the number of social media users from across the globe has reached 2.77 billion. The number is expected to exceed 3.02 billion by 2021, according to Statista:

Image credit: Statista

Taking into account both how fast these numbers are expected to grow and how enormous social media user bases have already become, it would be foolish not to start using these platforms for marketing as soon as possible.

However, no matter how beneficial social media can be for a business, it’s not all[...]

I recently finished moving into a new apartment. It was the culmination of a two-month process which was stressful, complicated, and time-consuming. In the end, it was worth it. I’m in a nicer apartment now, in a better neighborhood. Nobody moves because it’s fun or easy. They move because they know they need to.

eCommerce platforms work exactly the same way. If you’re considering moving your store from one platform to another, you have a bumpy transition ahead of you, but the benefits you’ll[...]