eCommerce News | 19 min read
The idea of combining business ownership with fatherhood can be intimidating, but dads everywhere are making it work. How? To celebrate Fathers' Day this year, we put out a call to Papa-preneurs of all types to come forward and tell us their stories, share their experiences, and enlighten us with all their favorite eCommerce tips. We have to say we received some great responses from successful dads eager to share with us — and with you!
Several hard-working dads chimed in with actionable[...]
SEO | 7 min read
There is a saying that goes, “if it wasn’t hard, everybody would be doing it.” This is so true when it comes to SEO; it’s something critical that cannot be achieved overnight. SEO is based on many different aspects of a website.
When implementing SEO on your ecommerce website, you will have to make improvements that can help your website rank better on search engine result pages. But, it takes a lot of effort to achieve this.
In today’s post, we’re going to discuss how you can improve SEO for[...]
Social media marketing, from the outside, looks easy. But for those who’ve tried it, they’ve learned that there are a lot of hidden secrets to running a successful social media marketing campaign.
Even the best campaigns, however, can be derailed in just a matter of seconds...
One insensitive post...
One political tweet...
And POOF! Everything you worked for, almost all of your followers, gone.
While social media marketing has the firepower to take your ecommerce business to greater heights, it[...]
If you were perfectly happy with your current eCommerce platform, chances are you wouldn’t have started reading a post with this title. Therefore, you weren’t brought here aimlessly, so we are duty-bound to help you through the preparations for replatforming. Looking for a top-tier, enterprise-grade eCommerce software for your online store requires a few crucial questions to be answered upfront.
When it comes to the RFP (Request for Proposal), views vary on whether this document ought to be[...]
It’s easier to create an eCommerce store now than ever before. Online reviews are crucial in order to stand out in an increasingly competitive marketplace.
Using reviews in your online store is simple and provides value to both you and your customers. These reviews allow for your customers to have a platform to voice their opinion, but it can also give an opportunity to provide customer service and improve your marketing efforts.
There are a[...]
For all businesses professionals, it’s necessary to be aware of the current market conditions. Many things are drastically disrupting the business arena, and one of those things is the rise of an eCommerce industry.
You must have heard of how Amazon is a threat to many businesses. Some of the top companies that went out of the market due to the rise of eCommerce are SEARS, American Apparel, Toys “R” Us, and so on. If you’re unaware of what’s going on in an eCommerce industry, your business[...]
World Environment Day is an annual holiday created by the United Nations, in which participating countries come together to discuss and implement solutions for environmental issues affecting the Earth. However, you don't have to have global reach to start helping the environment — in fact, the biggest difference always starts on a local level, among homeowners, and of course, small businesses!
We know millions of business owners worldwide are seeking ways to reduce their environmental impact[...]
Commerce is an ever-changing industry due to the nature of innovation that surrounds it – from traditional brick-and-mortar storefronts to door to door sales tactics or promoters hounding consumers at malls, commerce has evolved into an omnipresent entity, present in all forms and on all platforms, both online and off.
From the clothes you wear to the devices you choose to purchase, it is all influenced in one way or another by marketing, mainly through technology – the social media platform[...]
High-volume eCommerce stores need an advanced solution to handle the increased traffic and sales of a successful business. That's why many popular eCommerce platforms offer enterprise plans to support the massive activity a large online business can generate. But not all enterprise eCommerce plans are affordable to the businesses that need them.
In the world of inbound marketing, your content is your business and your calling card. Your effectiveness as an inbound marketer relies on the quality of your content, which is what helps you get found online, build trust with your readers, educate and inform them, build a pathway to conversions, and sustain ongoing and profitable relationships with loyal customers for years to come.
But, for content to truly be successful, marketers must think like SEOs to ensure that content gets found[...]
Email Marketing | 14 min read
Are you planning to start your own eCommerce business, or do you already have one and are debating whether or not you need a marketing automation platform?
Well, the truth is, you need it more than you can imagine.
So, read on because we’re about to analyze all the reasons why marketing automation is vital for your eCommerce store. And, by the end of this article, you’ll have a clear image on how to utilize it for your own business.
Before we get all geeky for all the aspiring/new eCommerce[...]
The internet has changed so much about the way we consume products. All kinds of niches for products and services once impossible to find are now as easy to reach as a simple Google search. Thanks to various tools, software, and algorithms, customers can receive a more personalized shopping experience than in the physical world. Similarly, social media and other technologies greatly facilitate communication between business owners and their patrons. These are just a few out of many examples.
[...]
In the perfect world of online ordering from the comfort of your home, one of the biggest concerns customers have is when they’ll get their order, and, with most stores, determining that delivery date can be a confusing mess at best. In order to remain competitive, online stores are offering more variety and speed with their shipping methods, but are leaving out one key factor: Estimated Delivery Dates. According to a checkout usability study done by Baymard Institute, users greatly prefer[...]
SEO | 12 min read
Have you started an online store, only to realize that opening day was only half the battle?
Once you’ve set up shop, how long did it take you to rank on the first page of Google for a product or keyword vital to you?
If you’re like most website owners, the minimum time to start ranking for a product with your new website is 12 months. Most times, it can take 24-36 months.
And how would you feel if, after 12-36 months, you realize you’ve done your SEO all wrong and need to start completely over[...]
One of the most crucial objectives that content marketers consider when producing content is to make it go viral.
After all, the more your audience read, comment, and share your content, the closer you get to achieving your ultimate objective — to generate sales.
And so the question becomes…
“What makes content go viral?”
“How do you create a piece of content that your audience will love and share?”
The short answer to this question is “Value.”
Your content needs to provide value to your[...]
When it comes to on-site search, many eCommerce marketers and business owners overlook it as an important sibling of SEO-optimization. Marketers and owners put significant resources into search engine optimization and creating effective AdWords campaigns, but completely forget about the feature that is literally in front of their faces.
What is one of our first experiences as consumers with an eCommerce website? We go straight to the search box to find what we need. Website visitors using[...]
eCommerce businesses come in all shapes, sizes, and styles. Some online stores are humble one-person efforts, started and run by entrepreneurs for fun and profit. Others are larger endeavors with larger teams that offer services rather than products. The internet is home to so many different types of eCommerce sites that operate with just about any kind of business model you can name or conceive.
That includes dropshipping, an increasingly popular method for making money on the World Wide Web.[...]
More than 1 million digital retail transactions take place every day. With a growing number of consumers shopping online, eCommerce is becoming critical.
ECommerce is an exceptional resource that enterprises can use to extend their successful brick-and-mortar operations to the rest of the world. Indeed, many retailers have enjoyed handsome rewards by doing so.
Digital shopping platforms empower all kinds of retailers to serve audiences across the country and around the globe. Now, countless[...]
The number of advertisers on Facebook doubled in 2018, with cost per click metrics increasing by over 92%.
Unless your eCommerce store doubled its AOV (average order value) or cut ad spending in half, you’re now seeing less profit and more competition than ever in leading networks like Facebook, Google, and Amazon.
If you’re like me, new customers come from a variety of channels:
Conversion Optimization | 7 min read
An overwhelming majority of all online shopping carts do not reach the end of the checkout process. This is more than just a nagging feeling that owners of online stores may get, and it is certainly not a rare occurrence.
According to eCommerce market statistics, an average of 74% of all shopping carts are abandoned. This means that for every customer who makes a purchase on your website, approximately three consider it seriously enough to place your products on their list, then ultimately[...]
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