Craig Lebrau

It’s no secret that the modern world is one giant digitally-inclined marketplace. As such, the information age has taken competition into the digital domain, creating vast opportunities and challenges in the field of ‘ecommerce’ for billions of sellers and buyers in the world. With new developments coming out of the woodwork in information technologies every other day, users of this interconnected system are finding great ease and capability in promoting their sales and carrying out their[...]

Commerce is an ever-changing industry due to the nature of innovation that surrounds it – from traditional brick-and-mortar storefronts to door to door sales tactics or promoters hounding consumers at malls, commerce has evolved into an omnipresent entity, present in all forms and on all platforms, both online and off.

From the clothes you wear to the devices you choose to purchase, it is all influenced in one way or another by marketing, mainly through technology – the social media platform[...]