---
title: Shift4Shop eCommerce Blog | Danny Taing
description: Danny founded Bokksu in 2015 to introduce foodies around the world to authentic Japanese snacks and teas only found in Japan. Offering both a subscription box service and e-commerce marketplace, Bokksu is the only company that partners directly with local artisanal makers throughout Japan to elevate their delicious snacks to the world stage. Danny developed his passion for Japanese food and travel during his four years living in Tokyo before moving back to NYC in 2013. In his spare time, he is an avid rock climber who loves to get into fierce battles with friends over board games.
---
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# Danny Taing
Danny founded Bokksu in 2015 to introduce foodies around the world to authentic Japanese snacks and teas only found in Japan. Offering both a subscription box service and e-commerce marketplace, Bokksu is the only company that partners directly with local artisanal makers throughout Japan to elevate their delicious snacks to the world stage. Danny developed his passion for Japanese food and travel during his four years living in Tokyo before moving back to NYC in 2013. In his spare time, he is an avid rock climber who loves to get into fierce battles with friends over board games.
Find me on:
[https://www.bokksu.com/ ](https://www.bokksu.com/)
### Recent Posts
[Starting a Business](https://blog.shift4shop.com/topic/starting-a-business) | 5 min read
## [4 Challenges of Starting a Subscription Box Service and How to Overcome Them](https://blog.shift4shop.com/subscription-box-service-challenges)
By [Danny Taing](https://blog.shift4shop.com/author/danny-taing) [October 04, 2019](https://blog.shift4shop.com/subscription-box-service-challenges) [0 Comments](https://blog.shift4shop.com/subscription-box-service-challenges#comments-listing)
[](https://blog.shift4shop.com/subscription-box-service-challenges)
[**](https://blog.shift4shop.com/subscription-box-service-challenges)
If you’re thinking about starting a subscription box service, you’ve clearly got some good entrepreneurial intuition. These businesses play to a few important facts about American consumerism: in a world of endless choices and minimal free time, convenience reigns supreme and sampling is huge. Plus, everybody loves a surprise in the mailbox, and a solid unboxing experience is almost addicting. But there are some unique challenges with this business model, which every budding entrepreneur must\[...\]
[Continue Reading...](https://blog.shift4shop.com/subscription-box-service-challenges)
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