--- title: Shift4Shop eCommerce Blog | Misha Krunic description: Misha Krunic is the founder and the CEO of Price2Spy. With a rich career in the IT sector and eCommerce, he founded WEBCentric (Price2Spy's mother company) 15 years ago. After 6 years, price monitoring stood out as a major service that could no longer be manually performed, so Misha came up with the idea of founding Price2Spy. Since then, Price2Spy is one of the world’s leading price monitoring tools and it has over 680 satisfied clients, worldwide. Due to constant market changes, some of the clients approached Price2Spy with the intention of capturing reviews as well which eventually resulted in the founding of justLikeAPI that represents an advanced data crawling / scraping API service. --- [![eCommerce Blog](https://blog.shift4shop.com/hubfs/shift4shop/shift4-blog.jpg)](https://blog.shift4shop.com/) [![shift4shop logo](https://blog.shift4shop.com/hubfs/shift4shop/shift4shop-Black.png) |Blog](https://blog.3dcart.com/) [Sign Up](https://www.3dcart.com/freetrial.htm?utm_campaign=Blog&utm_source=blog&utm_medium=blog-cta&utm_content=free-trial-cta) [Subscribe](https://blog.shift4shop.com/author/misha-krunic#subscribeBlock) # Misha Krunic ![Misha Krunic](https://blog.shift4shop.com/hubfs/Misha%20Krunic%20headshot.jpg) Misha Krunic is the founder and the CEO of Price2Spy. With a rich career in the IT sector and eCommerce, he founded WEBCentric (Price2Spy's mother company) 15 years ago. After 6 years, price monitoring stood out as a major service that could no longer be manually performed, so Misha came up with the idea of founding Price2Spy. Since then, Price2Spy is one of the world’s leading price monitoring tools and it has over 680 satisfied clients, worldwide. Due to constant market changes, some of the clients approached Price2Spy with the intention of capturing reviews as well which eventually resulted in the founding of justLikeAPI that represents an advanced data crawling / scraping API service. Find me on: [https://www.price2spy.com/en/  ](https://www.price2spy.com/en/) ### Recent Posts [Starting a Business](https://blog.shift4shop.com/topic/starting-a-business) | 6 min read ## [The Pros and Cons of Using Dynamic Pricing in eCommerce](https://blog.shift4shop.com/dynamic-pricing) By [Misha Krunic](https://blog.shift4shop.com/author/misha-krunic) [February 18, 2020](https://blog.shift4shop.com/dynamic-pricing) [0 Comments](https://blog.shift4shop.com/dynamic-pricing#comments-listing) [![The Pros and Cons of Using Dynamic Pricing in eCommerce](https://blog.shift4shop.com/hs-fs/hubfs/Dynamic%20Pricing%20Feature.png?width=12&name=Dynamic%20Pricing%20Feature.png)](https://blog.shift4shop.com/dynamic-pricing) [**](https://blog.shift4shop.com/dynamic-pricing) One of the hottest topics in the eCommerce world for a while now has been dynamic pricing. Even though this concept isn't new and it's been used since the '70s by the airline industry, nowadays it has found its place across the whole market. One of the main reasons for this is the rise of digitalization, which gave many companies the opportunity to become more responsive to their pricing strategies. 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