eCommerce Blog

Conversion Optimization | 9 min read

5 trust-building tips to move more visitors through your ecommerce funnel

Consumers understand that there are inherent risks when shopping online, and are particularly concerned about shopping at unfamiliar websites.

In hopes of preventing disasters like identity theft, stolen credit card information, and hacked devices, many consumers take care to thoroughly research the sites they shop at, and many find reasons not to complete a purchase. So many, in fact, that the average ecommerce shopping cart abandonment rate is as high as 69.57% according to the Baymard[...]

Online Tools | 16 min read

The 12 Best Project Management Tools for Online Teams

Whether you manage an online team or are part of one, theres always room for improvement in terms of keeping everyone organized and on task. And with more and more businesses choosing to operate virtually, making your online team more effective isnt just a nice idea its critical in keeping your business moving in the right direction. Thankfully, there are plenty of project management tools that online teams can leverage in order to accomplish a variety of things, from streamlining[...]

Conversion Optimization | 10 min read

4 Ways Headless Commerce Optimizes the Customer Experience

To stay ahead of the competition, ecommerce companies are striving to provide customers with the best omnichannel experiences. Smart businesses always look for new opportunities to reach out wherever possible. This can mean a variety of new strategies.

Conversion Optimization | 10 min read

5 Tips to Use Your Out-of-Stock Product Pages to Boost Sales

Sometimes, it doesn’t matter how much prep you do, items go out of stock. Of course, it’s great that the product was so popular. But, for a customer who had their heart set on that item, it can be a real let down with an obvious repercussion being that you won’t be able to turn them into returning customers. Or they will be put off from getting anything else.

Email Marketing | 7 min read

5 Automated Emails to Increase ROI

"Is email marketing dead?" I know people are searching Google for an answer to this question every year. But for the moment, let your search engine, fingers, and keyboard rest. Email marketing is very much alive. Better yet, if you understand how to use it, it's a powerful tool for increasing your ROI (return on investment).

eCommerce Features | 9 min read

Best Practices for Handling Discontinued Products Without Hurting SEO

Consider the following: a product on your site has become unavailable. This product may simply be out of stock, or it may never be sold again. However, that product’s page has historically brought your website valuable traffic and conversions. How can you maintain that value, even without selling that product anymore?

Online Tools | 11 min read

10 Effective Ways to Increase Productivity When Working From Home

Working from home wasn’t taken seriously in the past, was it? However, the times are changing, and the COVID-19 outbreak became the final straw. Due to the social distancing requirements, thousands of employees had to start working from home even if it was a whole new thing to them. 

Starting a Business | 7 min read

A Guide to Effective Online Sales Meetings

42% of the U.S. labor force is now working from home.

Fraud Prevention | 7 min read

The Best Free Ad & Pop-Up Blockers for Safe Internet Browsing

The internet has always been a double-edged sword. While it’s capable of bringing people together and putting everything right at your fingertips, it’s also just as powerful at using all of those things against you.

Being online means that you are simultaneously powerful and vulnerable. And, unfortunately, being taken advantage of online has become more and more common, especially as technology advances. Of course, while there are plenty of bad actors out there online (and there always have[...]

eCommerce Marketing | 8 min read

The Future of Ecommerce: 8 Trends to Watch Out for in 2021

Due to an expected increase and the advent of 2020’s effect on commerce, the ecommerce industry is proliferating. Every day, more retailers are making the move to online selling, while entrepreneurs are getting their start through ecommerce ventures.

Starting a Business | 7 min read

Amazon vs. Your eCommerce Site: What is the Best Split of Sales?

If you are selling online, I am sure this question has crossed your mind. Amazon can be a great channel to quickly expand your business, but it comes at a cost.

There is no on-size-fits-all answer to this question. The situation for every brand is different and the percentage of sales that should come from its own eCommerce site will also differ. Here, I cover how Direct-to-Customer (DTC) brands should think about this question vs. established brands.

Customer Service | 7 min read

Why You Should Use Instant Messaging for Customer Service

There are many solutions out there that offer you a way to integrate Live Chat support onto your website. However, none of them are really designed for small or medium-sized businesses.

eCommerce Marketing | 8 min read

The Best QR Code Generators for eCommerce

Globally, there are 2.87 billion smartphone users, and the number continues to grow—  100 million of them have just started using a smartphone in the past year.

We check smartphones over 2,000 times a day. We keep them handy in all situations, which is why QR codes are rapidly becoming an essential tool in the eCommerce business.

While they've been around for decades, QR codes have gotten a new lease on life, and businesses are taking notice. 

Keep reading for a guide to using these codes[...]

SEO | 32 min read

How to Prepare “Very High” Quality Content by Google's New Guidelines

Google is now using BERT models in search, which could potentially change the way SEO works.

BERT models, which stands for Bidirectional Encoder Representations from Transformers, are a way for Google to better understand user searches and serve better results.

Like all algorithm changes Google brings, the intent is to improve the quality of search, which means high performing, credible, informative, well written, purpose-specific, and authoritative content will eventually reach web users.

Email Marketing | 15 min read

7 Tips for Writing Catchy Email Subject Lines (With Examples)

No matter how good the offer you have inside your email is, if your subject line is lacking, no one will click on it. In other words, your subject lines decide whether or not your email marketing campaign will succeed.

eCommerce Marketing | 6 min read

Top 12 Types of Compelling Sales Promotions to Offer on Your Website

As great as the saying “build it and they shall come” sounds, relying on customers to just show up and make purchases isn’t a great way to grow your business. Even with the best products and website design, your eCommerce store will struggle to survive if you’re not actively promoting it. Therefore, great sales promotions can help you to attract customers and make sure they actually get all the way through check out.

Conversion Optimization | 23 min read

How to Build an All-In-One Digital Dashboard in Google Sheets

Running an e-commerce business means keeping your eye on the ball. If you know how many sales have been made or how big your conversion rate is, you can reveal weak points and identify where to invest more. Data is what provides the answers to all of these business-related questions and more.

Web Design | 10 min read

Using Royalty Free Images on Your Website + 11 Stock Image Sources

The images you use on your website provide a number of benefits — for yourself as a business and, of course, for your customers. Not only are they an excellent way to break up text, creating a stronger flow in your copy and making it more digestible, but they also combine textual communication with visual communication, which improves the ability of your content to convey an idea. Not to mention, many people like being able to see a product before making a purchasing decision, which means[...]

Email Marketing | 7 min read

Email Marketing for B2B Businesses: How to Benefit from It

Email marketing may appear outdated to some businesses, with the advent of newer digital marketing methods. However, it continues to remain relevant and perhaps even more effective than other forms of marketing. Many businesses around the world are using email marketing to connect with potential clients, create new leads, and strengthen customer relationships.

eCommerce Features | 7 min read

Save on Shipping and Give Customers the Convenience of In-Store Pickup

Smart business owners are always looking for ways to improve the services they offer their customers, and for tools to help them adjust their business model to match their own vision. Customers always appreciate having more options, and if you can provide them without significantly adding to your workload, it's a winning situation for everyone. One eCommerce feature with this potential is in-store pickup, the practice of allowing the customer to pick up their online purchase from your[...]

Leave a reply or comment below

Sign up for Marketing Tips

Related posts

Sign up for Marketing Tips

Free Online Store Trial
 

Popular Articles

     3dcart eCommerce Blog - Blog Directory OnToplist.com