eCommerce Blog

Digital products are all the rage today. However, creating one is easier said than done.

First, let’s begin by understanding the different forms of digital products available today.

Making money is more than putting up some banner ads or throwing open your blog for sponsored content. These strategies can work. However, people are increasingly turning a blind eye to ads and to sponsored content. That’s the reason you need a change in strategy.

Offering digital products is a cool alternative.

Your business can't afford to ignore Instagram. Not only is the social media platform a great asset for engagement and content marketing, but it’s now an eCommerce platform in its own right.

Coupons and other types of promotions are excellent for boosting your sales. Customers always love a great bargain. And during certain times of the year, like the holiday season, a big sale is pretty much expected.

Customers aren't the only ones who benefit from promotions. Not only can your business get that coveted sales increase, you can also earn more repeat customers who originally found your website because of the promotion. A great promotion will please shoppers and breathe more life[...]

Online shopping has changed the entire retail landscape for everyone, both retailers and consumers. Not only has online shopping demanded more of all retailers, especially those who never considered selling their products online previously, but it has also changed the way consumers think, altering the requirements that must be met in order to fulfill their expectations. One of the biggest changes in terms of consumer expectations is, of course, shipping.

If COVID-19 hasn’t touched your life yet, consider yourself lucky.

This pandemic has impacted the daily lifestyles of everyone, from corporate heads to stay-at-home parents. With fluctuating shelter-in-place orders and lockdowns around the world ongoing, people are spending more and more time online, attending virtual meetings, completing digital assignments, and shopping from home.

But, alongside this increase in screen time, the pandemic has seen a rapid rise in cybersecurity breaches for[...]

Your inventory is business-critical. No inventory equals no business. But, even with a warehouse full of stock and a sales channel full of listings, if you don’t have inventory and fulfillment efficiency, you can struggle to sell, ship, and earn that glowing feedback you deserve.

Whether you play video games or you model high-fashion clothing brands, you’re an influencer if you have an audience that loves your content. Being an influencer introduces a wide variety of opportunities to make a living, from brand deals to advertising revenue. But, one of the most popular ways that influencers monetize their following is through branded merchandise.

Do you track micro conversions inside your business? It’s likely that you’re tracking big conversions. You know the ones I mean: completed customer forms and product purchases.

But what about the micro conversions that lead to those form completions or product sales? Tracking smaller conversions can actually tell you where your sales funnel needs the most work in order to become more effective.

Now, you’re probably wondering what smaller conversions you should track. That’s a great question!

In the last several years, Facebook has exploded in popularity. It's fair to say it redefined social media. It definitely innovated new opportunities for many walks of life. This includes business owners.

With the introduction of Facebook Pages, businesses were able to stake a claim on Facebook and create their official social media profile. This led to new avenues of customer service through reviews and messaging. It also helped create a kind of directory that helped customers find all[...]

Taxes are always stressful, and running a business just makes it more complicated. There are tons of potential worries, especially if you're a relatively new business owner.

The situation in 2020 didn't make it any easier. With the COVID-19 pandemic, it was a year unlike any other in our lifetimes. This led to new complications for businesses, as lockdowns made their survival uncertain. However, it also led to tax opportunities that can help businesses recover some of their losses.

In this[...]

It should go without saying that no eCommerce marketing strategy would be successful without Google ads. The key is using the right Google ad types for eCommerce and having the optimization tools to tweak them to peak performance.

With more than half of the world’s businesses earning revenues online, it is unwise for any business owner to not tap into those growth possibilities for their business. If your website is an integral part of your company that can impact your business growth, you need to put more effort into boosting your website ranking and visibility. You might think that it is possible to manage your site's marketing campaign with in-house services by following some generic strategies, but you couldn’t be[...]

Does your eCommerce website load quickly? Or do customers need to wait?

What if your website falls victim to an attack? Does everything grind to a halt?

Denial of service attacks can overwhelm a website by sending a flood of traffic. If your store becomes overrun, it could easily crash.

The answer to these speed and security issues? Content delivery networks or CDNs.

This article examines the best CDN solutions and how they can help your eCommerce site.

Statistics show that the eCommerce industry has been steadily growing over the past few years. More importantly, it's expected to continue to expand in the years to come. A study published by Statista found that the global eCommerce sales in 2019 amounted to 3.53 trillion US dollars. What’s even more promising is that, by the end of 2022, it’s predicted that eCommerce sales will reach 6.54 trillion US dollars.

In a period of just a few months, the societal and economic effects of the Covid-19 crisis have greatly accelerated the shift towards online shopping and digital adaptation in general. This is also true for several other underlying trends. Overall, lockdown transformed almost overnight how consumers shop and how retailers sell and interact with their customers.

Chances are, you have already tested dozens of conversion rate optimization tricks. And, more than likely, you’re not satisfied with the results. Why? The truth is the eCommerce niche is over-crowded: there are thousands upon thousands of people who are already doing the same.

Whether you're starting a new business or building upon an existing one, at some point, you will have to start selling a new product or service. Doing so, however, is risky because it's hard to tell for sure how they will be received until after you've done all the hard work.

As an online merchant, you must understand the financial risks in the eCommerce industry. Understanding the risks gives you the know-how to navigate online retail challenges smoothly, especially if acquiring banks label you as a high-risk merchant.

Because of the nature of eCommerce, criminals may exploit your online business for illegitimate purposes. Fraudsters continue to target unsuspecting businesses by placing digital orders, receiving the service or product, and deliberately filing a[...]

Google is a complex beast. Its algorithm is comprised of over 200 factors that affect your website’s ranking on the search results page. None of those factors are to be sniffed at, but some do outrank each other in importance.

Below, we’ll cover the ten most important Google ranking factors that you can’t ignore this year.

An online multi-channel seller is someone who sells on other platforms besides their online store and/or brick-and-mortar shop. Selling on multiple channels allows buyers multiple access points to familiarize with your brand. Apart from your physical shop and eCommerce website, you can also sell on many established online marketplaces. Regardless, how you perform mostly depends on what you sell and where you sell.