eCommerce Blog

eCommerce Features | 22 min read

3dcart vs. BigCommerce: A Side-by-Side Comparison

You're under a lot of pressure when you start an online business. Choosing the right eCommerce software is a big part of that.

3dcart and BigCommerce are both popular eCommerce platforms. They're both used by businesses of all sizes, from startup to enterprise. Both have their benefits. But this doesn't make choosing between them any easier.

Your eCommerce software will either help your business succeed, or get in its way. So this is an important decision. One you shouldn't make without[...]

Email Marketing | 11 min read

Email Copywriting: A Proven Guide to Creating High Converting Copy

Email marketing is a great way to connect with leads, build relationships, and turn prospects into customers. A key element of your success as an email marketer will be your ability to write copy that engages and converts your readers.

In this guide, I’ll teach you how to create that high-converting copy. Let's take a deep dive into the world of email marketing.

Conversion Optimization | 15 min read

Understanding the Ecommerce Customer Journey

Of all the things that people do online, online shopping is one of the most popular. Sales through eCommerce have continued to rise with no sign of slowing down. Since the industry is only projected to increase in the coming years, it's clear that those who invest in creating online shops are making the right choice.

As an eCommerce store owner, it's important that you appeal to your target audience to rise above the vast amount of competition that you have. Understanding the eCommerce[...]

Starting a Business | 9 min read

How to Push Product Data to Your Online Store Efficiently

How much time do you spend on importing product content to your online store?

The answers to this question can range wildly, from a few minutes to several weeks. I know that because recently I participated in market research related to this topic.

Starting a Business | 8 min read

How To Get A Merchant Account In A “High Risk” Industry

A merchant account is an often overlooked, but key component for an ecommerce business. Together, with a payment gateway, your account gives you the ability to accept credit cards through your website. But many new online businesses are not familiar with the stipulations involved with their merchant account.

Every company that wants to do business online will want to have payment resources available to customers shopping on their site. Accepting major credit cards and offering streamlined[...]

Social Media | 23 min read

7 Ways to Boost Your eCommerce Sales Using Instagram

As an eCommerce brand, generating sales on a consistent basis can be difficult with so much competition in the digital space. With eCommerce sites ranging between 12 million to 24 million in the world, it's hard to stand out.

However, there are a variety of social media platforms that give eCommerce brands the opportunity to increase their revenue through marketing.

eCommerce Features | 8 min read

9 Best Lead Capturing Features Every eCommerce Store Needs

Lead capturing is key to the success of any business, but it’s especially crucial in the eCommerce world. The more leads you capture, the more sales you’ll have. In fact, data has shown that the top priority for marketers is generating leads.

Starting a Business | 6 min read

How Defining a USP Helps Business Growth

Every small business is looking to make it big, but did you know that 97% of those small businesses' websites aren't effective in helping them bring in more customers and make more sales? Needless to say, your website may not be enough to get a small business where it needs to be.

Email Marketing | 10 min read

5 Emails to Send to Increase Sales During Slow Sales Months

There are some months when it’s easy to bring in customers and others when it isn’t. Rather than relying on your big Christmas income to tide you over, it’s time to start building up your sales in the slower periods.

Email campaigns remain one of the most effective ways to market your business, with the highest return on investment of any method. By crafting some well thought-out, targeted emails, you can catch the eye of lapsed customers — and maybe even pull in some new ones too!

eCommerce Features | 7 min read

3 Powerful Ways to Use Web Scraping for eCommerce

“Knowledge is power.” This aphorism has stood the test of time because history has proven it again and again. Look no further for an example than the United States. The tiny colonies created an intelligence network to fight an imperial superpower. The development of this network helped transform the young nation into the most powerful in history.

eCommerce Marketing | 8 min read

6 Tips to Get You Started in Affiliate Marketing Today

Affiliate marketing is a lucrative business for those who are eager to work from home and find success online. I’m sure you’ve seen blogs titled “How I Make 100k From Home” or something along those lines.

Starting a Business | 11 min read

How Amazon FBA Can Boost Your Online Store's Profits

It’s no secret that online selling is a booming industry. With the advent of huge marketplaces like Amazon, shoppers are flocking to their phones and computers to shop more than ever.

eCommerce News | 10 min read

Online Store Ecommerce Trends You Need to Know About

Consumers are shopping online more, especially since the COVID-19 pandemic hit the world. Most of them are using online shopping methods for even goods that they previously never considered buying online.

In fact, 41% of consumers say that they are shopping online more than they did before the COVID-19 pandemic. There is also evidence that this will continue. 68% of people said that they will continue buying essential goods online, even after these health threats subside.

eCommerce Features | 12 min read

Complete Guide to Gift Certificates in Your Shift4Shop Store

Every business owner wants to earn more customers and make more sales. Sometimes, though, this can seem like an impossible task. It can even be discouraging, especially if you're not growing at the rate you want. If you're already using the most well-known marketing tactics, and your SEO is on point, what else can you do? Are there any eCommerce tools you haven't taken advantage of?

Gift cards, or gift certificates, are something everyone knows about. But they're often not used to their full[...]

Customer Service | 8 min read

How Customer Satisfaction Impacts Retention and Revenue

Customer satisfaction is closely correlated with customer retention and revenue. Any business that wishes to continuously improve its sales and achieve new sales KPIs needs to adopt a customer-centric culture within its organization.

Starting a Business | 8 min read

7 Key Steps to Set Up and Market Your Amazon Web Store

A lot of time and effort is placed into creating and perfecting your e-commerce platform, but it is a mistake to direct all of your selling attention here.

People use online marketplaces as their go-to shopping destination all the time, and on some platforms, like Amazon, reselling is allowed, meaning that others may be making a profit off your products without you.

Shipping & Fulfillment | 8 min read

Guide to 3PL - Third-Party Logistics

Running a successful eCommerce business is a ton of work. You have to set up and maintain a website, find great products to sell, market your business, and keep your customers happy. A big part of that is making sure you get items into your customers' hands safe and sound. Unfortunately, this is often easier said than done.

Many eCommerce owners start out by shipping their own items. For a little while, this can work out well. However, as a store grows, it can quickly become overwhelming to[...]

Shipping & Fulfillment | 7 min read

How Important is FBA for Success on Amazon?

Fulfillment by Amazon (FBA) is a service for Amazon sellers in which Amazon handles the storage of inventory, and the picking, packing, and shipping of orders.

FBA has evolved far beyond what it was in 2006, when it was first introduced to sellers. James Thomson, Amazon’s first-ever account manager for FBA, even remembers giving tours of Amazon’s flashy fulfillment centers back in the day.

eCommerce Marketing | 10 min read

Highest Paying Affiliate Programs for Marketers

Affiliate programs are some of the best ways to make money online. It’s a simple system where you recommend and promote products to other people and get paid if they make a purchase. Loads of affiliate programs exist, but which ones are the best for marketers?

Starting a Business | 10 min read

Best Restaurant Website Builders for Take-Out and Delivery Orders

Are you a restaurant owner who wants to accept online take-out and delivery orders?

Maybe you're suffering from revenue loss because of lockdown. Or maybe even before COVID-19, you wanted to offer delivery and take-out to attract more customers.

As the global COVID-19 pandemic continues, many restaurants have had to adapt to new methods of communicating with their customers. These methods are primarily online.

You could always go with a delivery app, but these have problems of their own.

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