eCommerce Blog

SEO can help enhance your business’s visibility on search engines like Google. But to ensure good SEO, you need to understand search intent. Search intent describes the purpose of an online search. It answers the “why.” Why did the user perform the search in the first place?

The digital marketing landscape is constantly changing, especially as it gets intertwined with social media. Trends move swiftly on social media, creating a lot of potential for marketers willing to keep on.

One of the primary reasons behind the rise in the popularity of online shopping is convenience. Unlike the traditional brick-and-mortar shopping experience, online shopping allows consumers to buy products and have them shipped without leaving the comfort of their homes.

The value of excellent customer experience (CX) is second to none for all types of businesses. In this day and age, developing a customer experience strategy to differentiate your brand from your competitors is vital.

As the current retail industry grows and changes dynamically, eCommerce personalization has now become a crucial part of many store owners’ business strategies.

As a business owner, you understand that marketing campaigns must constantly evolve. However, few stop to consider that their methodology or platform may be the issue. This is the case with those who cling to traditional advertising rather than trying to adapt to the digital age.

Marketing is not the only route to sales for eCommerce businesses during the holiday season. Customer support can also help stack up sales figures to generate revenue. While marketing drives sales through broadcast messages, customer service can close deals through conversations.

Businesses deal with a lot of data. This statement might bring to mind sales charts, website traffic reports, and other types of information, and these are only a few of the data types that business management involves. Those kinds of data are collected by a business to help it create its strategies and identify areas for improvement, but we're going to discuss a different type of data that a business creates and maintains itself. Specifically, product data and its management.

Product data[...]

The eCommerce industry has grown exponentially in recent years. That said, aspiring entrepreneurs should consider launching their click-and-order stores. Even brick-and-mortar businesses should transition into online stores. But while focusing on boosting your sales, also pay attention to your expenditures.

Many of us are accustomed to online shopping — browsing a website and buying a product in just a few clicks. More recently, businesses have been taking a step further and offering customers the choice of virtual shopping, which enables customers to purchase products through videos or VR (virtual reality) without physically going to the store.

One of the key elements that business owners transitioning from physical to online retail notice is the simplicity of expanding their product offerings. Unlike traditional retail, where each SKU is an added overhead in retail space, eCommerce makes it extremely easy to list thousands of products at once.

As an established eCommerce business, you understand the importance of leveraging your online presence. You know all about social media marketing, email newsletters, and SEO. However, there is another essential resource that can help convert customers into strong brand advocates, get feedback, and generate new leads. This is the humble support forum, a tried and true type of online community that has allowed people to ask official representatives and experienced users questions about whatever[...]

Conversational commerce is taking customer interaction to a whole new level.

Customers want omnichannel service, “always on” availability, and hyper-personalization. There was a time in the not-so-distant past when this just wasn’t possible — online shopping was a jarring, impersonal, and tiresome experience.

Businesses are constantly looking for new ways to connect with their target audience, especially when we are talking about B2C companies.

Social media campaigns, influencer marketing strategies, and strong brand identity are all ways eCommerce businesses try to get on their audience’s radar and stay there for good. Or at least until they persuade people to buy their product or service.

Whether you’re a decades-old brick-and-mortar store just starting to sell online or a strong up-and-coming eCommerce shop, your business needs to be able to adapt and thrive in the digital ecosystem. Your customers finding your business’s information and being able to interact with your brand online is simply the bare minimum in today’s retail landscape. Google, of course, is the ultimate tool in brand searchability. 

Social media can be overwhelming, especially for business owners trying to grow their businesses. It's hard to know where to start regarding social media — and it’s even harder to keep up with the latest changes and trends.

Any business that serves a large number of customers must pay close attention to the customer experience. Improving that experience is critical to the long-term growth of the business. But how do you improve that experience as an eCommerce business owner?

Running an eCommerce marketplace like Amazon can be tricky since there are two sides to take care of — supply and demand. Unless you have a solid supply line, you cannot generate demand.

People often ask about social media marketing and whether their business needs to build an online presence. Usually, the question is posed by someone who only sees social media as an evolving fad that will eventually become tired and obsolete. This could not be further from the truth.

Every eCommerce business has a unique story. Maybe they started their business in home kitchens and managed to expand their empire internationally. Perhaps they started by providing their products to community members in need. Regardless, an engaging narrative can be a massive boon to any business when it’s told right.