A product launch represents the culmination of months or even years of hard work researching, developing, and perfecting a new product. It signifies a product’s first foray into the market, and, as we all know, first impressions are critical. It is important to ask ourselves, then, why so many product launches fail.
Cart abandonment online is a serious problem for retailers and online store owners. Not only do people abandoning their carts leave you, as the store owner, feeling seriously frustrated, but they dramatically reduce the amount of revenue your business brings in. In fact, most conservative estimates reveal that more than 70% of all sales are lost online because of cart abandonment. Some estimates on the higher end believe the actual number of sales lost because of shopping cart abandonment is[...]
Is your online business experiencing low conversion rates, abandoned carts, and poor sales figures? Rather than putting more money into ads in an effort to generate leads, chances are that you could optimize your website’s performance by redesigning it with UX in mind.
Starting your own business is exciting, but it can also be a bit daunting to learn exactly where to start. Understanding the different types of businesses that you can choose from is an important first step.
Will you have a partnership, sole proprietorship, or non-profit organization? Which is best for the dreams you’re building? We’ll discuss the five most popular types of companies and how they work so that you can make an informed decision.
Every business owner is looking for ways to reach more customers. Multichannel eCommerce — selling your products on more than one website or marketplace — is one of the best solutions for doing so. Amazon is a common choice for multichannel sales due to its huge customer base and services like Fulfillment by Amazon (FBA) that offer new opportunities for retailers.
Many brands have had great success selling on both Amazon and their own websites, but one of the pitfalls of multichannel[...]
What are the different types of pages you can find on a shopping website? The answer may be trickier than you would expect. You have the home page, naturally. You have your product pages, as well as the category pages that organize them. There are checkout pages, which guide customers into placing orders. There are also more informative sections like the About page, the Contact Us page, blog posts, terms and conditions, and more.
Getting leads is one thing, but closing those leads is something entirely different. While it can feel great to have request after request come in for work, the only way you and your business can actually survive is if those requests turn into sales. Whether you’re the one pitching a project or responding to a customer’s need, the better your sales proposal, the better the chances are that you’ll get a “yes” at the end of the day.
Apps & Integrations | 11 min read
Online shoppers are more likely to make purchases on websites that offer augmented reality (AR) technology. But, those shoppers are not only making the purchase simply because the site offers AR technology.
They are likely to purchase items because AR technology compels them to do so in a way ordinary eCommerce websites don't. AR gives them a feeling of certainty about the product in a way 2D pictures or words can’t.
Conversion Optimization | 12 min read
Selling online can be very fruitful. However, for one reason or another, you may feel like you aren’t taking advantage of every opportunity. This triggers an age-old question: How do I improve my sales?
While this question can be answered in a number of ways, some methods are better than others when it comes to effectively improving your online sales. Here are some of the best practices to increase online sales in 2021.
Inventory management is one of the most crucial parts of running a successful store. Whether you're selling online, offline, or both, proper inventory management will reduce problems and lighten your workload. It can even increase sales and brand loyalty, such as by offering back order for products rather than simply marking them as out of stock.
In eCommerce, a great deal of work goes into getting that first conversion: turning a casual visitor into a paying customer. Email marketing plays an important role in this process, as emails are one of the marketing methods most likely to get engagement — especially if they’re useful to the reader. One of the best forms of email marketing is the newsletter.
Digital signage is a powerful technology that can improve the performance of your eCommerce brand. Many brands have turned to digital signage to convey relevant marketing messages to customers in the public domain.
Out-of-home (OOH) advertising research shows that 83% of consumers recall OOH advertising within 30 minutes of shopping. That means digital signage can potentially influence customers into researching your brand or encourage impulse buying.
From search engine optimization (SEO), content, and social media to email, lead generation, and customer experience, a lot goes into successful B2B marketing.
Customer feedback is truly the backbone of a thriving business.
A customer review alone is not sufficient – but a positive customer review has become vital in the decision-making process. In fact, a majority of customers are looking for 4 out of 5 stars, because negative reviews are driving factors.
The writing is on the wall: Customer reviews not only instill trust among users but can also positively impact your business's bottom line.
Shipping costs are consistently the leading cause of shopping cart abandonment. Customers add products to their cart and get through checkout, only to see shipping costs that they didn’t expect to pay. For many customers, this is enough to put them off of going through with the purchase entirely.
In order to be upfront with customers about their expected shipping costs, you also need to understand how their costs will be calculated as a business owner. One of the most common ways that[...]
Over the years, emails have become a powerful channel where brands can closely engage and effectively communicate with customers without the digital distractions brought by social media.
Starting a Business | 13 min read
You can find anything you want online. At this point in time, no one should be surprised by the vastness of information that lives on the internet. But using that information, and simply just scrolling through, are two very different things. And in the world of business where everyone is looking to get ahead (and stay ahead), actually putting knowledge into action is what separates the best from the mediocre.
Have you ever been told to “clear your cache,” only to have no idea what that means? Whether you’re a website owner or someone who simply browses the Internet, you should be familiar with cache and how it works.
Cache helps website pages to run quickly and smoothly, but it can incidentally cause issues when things don’t load correctly. It can also get in the way of on-the-fly website editing. Whatever the situation may be, you most likely will need to know what cache is at some point – and[...]
SEO | 10 min read
Having your business rank well online isn’t just a good idea; it’s an essential part of having any successful business in today’s digital world. As such, understanding the ins and outs of search engine optimization (SEO) is more critical than ever. While there are a lot of nuances to achieving amazing ranks on the major search engines (like Google), one of the most tried and true methods for increasing domain authority is link building.
Your eCommerce website is attracting traffic, but very few of those website visitors are translating into sales.
It’s safe to conclude that, while people are intrigued enough to visit your website, there’s something missing in your website experience. For one, customers aren’t engaged enough to stick around and make a purchase.