Every e-commerce business—regardless of size, product category, or experience—shares a common challenge: shipping orders to customers. The key to thriving online is finding a way to get products into your customers’ hands quickly while keeping your transportation costs low.
There once was a time when opening a store meant starting a brick-and-mortar business — but not anymore. These days, being a store owner is as simple as creating a website. In this new age of technology, online shopping is the new normal.
Launching an eCommerce business is easier now more than ever. This is, in many parts, thanks to the prevalence of affordable eCommerce platforms, tools, and resources.
But as your online business grows, you will encounter a new set of challenges. One of those obstacles is scaling and making your eCommerce store grow.
Cannabis has become an in-demand product in today's market, and the competition has become even stiffer. Cannabis is mostly used for both medicinal and recreational reasons. Users can consume cannabis in different forms, like smoking or as an edible.
You’ve spent hours perfecting the look and feel of your eCommerce shop. You’ve staged professional photos of your products. Everything is seemingly perfect and ready for launch. And yet, upon hanging the “open for business” sign, nothing seems to be happening — for days, weeks and yes, perhaps even months.
Could it be that the overall user experience (UX) just isn’t where it needs to be? Consumers are busy. They don’t want to waste time trying to hunt through your eCommerce shop, and they[...]
Two years ago, I had ordered a t-shirt online. When I received it at my doorstep days later, I realized that it was the wrong size.
I tried calling the company on the phone. Nobody answered. I emailed them. Nobody replied. Then, I did what most frustrated customers do in such a situation – complained to them on Twitter. At that point, they finally responded to me and even solved my problem.
But this is not always the case with every eCommerce store.
Keeping your competitive edge in this digital era takes careful planning and preparation to stay ahead. Consumers are continuously bombarded with advertisements and marketing schemes cleverly disguised to try and coerce them to leave their current company and choose a new option.
Selling online is complicated. You have a lot on your plate, and it's easy to fear that you've overlooked something. For one, you need customers to trust you, or else they'll turn away. This may have already been happening to you. In that case, you're probably wondering how to get customers to believe in your business.
It might just be that your website doesn't have enough content.
Your eCommerce website is not just an online store. Simply having product pages, categories, and a shopping[...]
eCommerce Marketing | 19 min read
Back in 2010, when the first photo was posted on Instagram, it was difficult to predict the growing popularity of this platform. Today, its community has over one billion monthly active users and 90% of them follow at least one business in-app. What's more, 70% of Instagrammers use this platform for product discovery, so it has great sales potential for eCommerce businesses.
Doubtless, Instagram has evolved from a photo-sharing app to a powerful marketing tool and it is now one of the most[...]
If you take a look at the COVID-19 pandemic data, it is clear that more and more households are staying home and relying on eCommerce giants for meeting their daily requirements through online shopping. Right now, contactless deliveries are growing in number and with Google being at the front of the eCommerce sector, shopping and campaigns are experiencing a surge in performance.
Brands who are capitalizing on Google Shopping Ads are seeing unprecedented growth in their business. Search[...]
Did you know that 72% of brands believe they have a successful digital marketing strategy? If you don’t have a successful strategy or are forming your first marketing campaign, you may wonder how to create a winning marketing strategy.
What’s the secret to a successful marketing campaign? Is it investing in the best marketing technology, keeping up with the best trends, and hiring/outsourcing the best talent? Many businesses are realizing their marketing is most successful when they invest[...]
Shipping & Fulfillment | 11 min read
Your relationship with a customer doesn’t end after they’ve made a purchase. Their shopping experience needs to be cared for at every stage before, during, and after that point – and that includes delivery.
In this blog, we’ll be showing you 5 ways that you can effectively engage with customers in the post-purchase phase. With these tips, you’ll build fierce brand loyalty and keep customers more satisfied than ever before. Let’s begin.
When you think about customer service, you probably picture a help desk at a big-box retailer. But as more commerce is conducted online, it looks more like chat windows and widgets.
Have there been instances when you’ve had prospects arrive on a landing page and leave without taking the desired action? If only there was a way to make them stay, you wonder.
Enter exit-intent popups.
Exit-intent popups refer to a popup message that appears right before a visitor is about to leave the website.
How do you know if your website's digital marketing strategy is successful?
One of the key metrics to measure success is the conversion rate. Yet only 22% of businesses are happy with their conversions and how it relates to their return on investment.
This article examines the relationship between ROI and conversion rates for website marketing campaigns.
Life would be so much easier if you knew how much people are willing to pay for your products. You could set a price that maximizes profits, easily acquire new customers and wouldn’t worry about losing any of yours.
Willingness to pay is the metric for that. Measuring your customers’ willingness to pay can help you improve profitability, find the right market for your products and better understand your customers.
So let’s find out
- What is willingness to pay and why is it important to your[...]
SEO | 8 min read
Are you making mistakes within your Pay-Per-Click advertising campaign? Luckily, if you are, it’s fairly easy to pick out any errors and rectify your actions before you start to lose significant portions of your budget with little to show for it.
You're under a lot of pressure when you start an online business. Choosing the right eCommerce software is a big part of that.
3dcart and BigCommerce are both popular eCommerce platforms. They're both used by businesses of all sizes, from startup to enterprise. Both have their benefits. But this doesn't make choosing between them any easier.
Your eCommerce software will either help your business succeed, or get in its way. So this is an important decision. One you shouldn't make without[...]
Email marketing is a great way to connect with leads, build relationships, and turn prospects into customers. A key element of your success as an email marketer will be your ability to write copy that engages and converts your readers.
In this guide, I’ll teach you how to create that high-converting copy. Let's take a deep dive into the world of email marketing.
Of all the things that people do online, online shopping is one of the most popular. Sales through eCommerce have continued to rise with no sign of slowing down. Since the industry is only projected to increase in the coming years, it's clear that those who invest in creating online shops are making the right choice.
As an eCommerce store owner, it's important that you appeal to your target audience to rise above the vast amount of competition that you have. Understanding the eCommerce[...]