--- title: Shift4Shop eCommerce Blog | Patty Yan description: Patty is the EMEA Product Marketing Manager for RingCentral Office, the leader in cloud communications and call tracking software solutions. Patty is passionate about creating value and differentiation, ensuring a better experience for customers and partners. She gained a wealth of international product marketing, product management, GTM, and market development experience, across a range of high-tech SaaS in a fast-paced, hyper-growth environment that assumes both strategic and tactical execution. She is not new to UC, starting in Tandberg, then Cisco, driving the launch of video collaboration and services, and Enghouse with global responsibilities for hosted CCaaS. She has written for sites such as Quirk’s Media and Storyblok. --- [![eCommerce Blog](https://blog.shift4shop.com/hubfs/shift4shop/shift4-blog.jpg)](https://blog.shift4shop.com/) [![shift4shop logo](https://blog.shift4shop.com/hubfs/shift4shop/shift4shop-Black.png) |Blog](https://blog.3dcart.com/) [Sign Up](https://www.3dcart.com/freetrial.htm?utm_campaign=Blog&utm_source=blog&utm_medium=blog-cta&utm_content=free-trial-cta) [Subscribe](https://blog.shift4shop.com/author/patty-yan#subscribeBlock) # Patty Yan ![Patty Yan](https://blog.shift4shop.com/hubfs/patty-yan.jpg) Patty is the EMEA Product Marketing Manager for RingCentral Office, the leader in cloud communications and call tracking software solutions. Patty is passionate about creating value and differentiation, ensuring a better experience for customers and partners. She gained a wealth of international product marketing, product management, GTM, and market development experience, across a range of high-tech SaaS in a fast-paced, hyper-growth environment that assumes both strategic and tactical execution. She is not new to UC, starting in Tandberg, then Cisco, driving the launch of video collaboration and services, and Enghouse with global responsibilities for hosted CCaaS. She has written for sites such as Quirk’s Media and Storyblok. ### Recent Posts [Online Tools](https://blog.shift4shop.com/topic/online-tools) | 10 min read ## [Is Online Live Selling Really the Future of eCommerce?](https://blog.shift4shop.com/online-live-selling-the-future-of-ecommerce) By [Patty Yan](https://blog.shift4shop.com/author/patty-yan) [March 01, 2022](https://blog.shift4shop.com/online-live-selling-the-future-of-ecommerce) [0 Comments](https://blog.shift4shop.com/online-live-selling-the-future-of-ecommerce#comments-listing) [![Online live selling](https://blog.shift4shop.com/hs-fs/hubfs/iStock-1320975655.jpg?width=12&name=iStock-1320975655.jpg)](https://blog.shift4shop.com/online-live-selling-the-future-of-ecommerce) [**](https://blog.shift4shop.com/online-live-selling-the-future-of-ecommerce) eCommerce has been at the forefront of shopping trends in recent years, transforming how people approach purchases and shaping their experience of businesses and brands. 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