--- title: Shift4Shop eCommerce Blog | Severine Hierso description: Severine Hierso is EMEA Senior Product Marketing Manager for RingCentral Office, the leader in cloud communications solutions equipped with an interactive voice response system, and is passionate about creating value, differentiation and messaging, ensuring a better experience for customers and partners. She has gained extensive international Product Marketing, Market Research, Sales Enablement and Business development experience across SaaS, Telecommunications, Video Conferencing and Technology sectors within companies such as Sony, Cisco, Cogeco Peer 1 and Dimension Data/NTT. She has written for sites like Recruiterflow and Duocircle. --- [![eCommerce Blog](https://blog.shift4shop.com/hubfs/shift4shop/shift4-blog.jpg)](https://blog.shift4shop.com/) [![shift4shop logo](https://blog.shift4shop.com/hubfs/shift4shop/shift4shop-Black.png) |Blog](https://blog.3dcart.com/) [Sign Up](https://www.3dcart.com/freetrial.htm?utm_campaign=Blog&utm_source=blog&utm_medium=blog-cta&utm_content=free-trial-cta) [Subscribe](https://blog.shift4shop.com/author/severine-hierso#subscribeBlock) # Severine Hierso ![Severine Hierso](https://blog.shift4shop.com/hubfs/severine-hierso.jpg) Severine Hierso is EMEA Senior Product Marketing Manager for RingCentral Office, the leader in cloud communications solutions equipped with an interactive voice response system, and is passionate about creating value, differentiation and messaging, ensuring a better experience for customers and partners. She has gained extensive international Product Marketing, Market Research, Sales Enablement and Business development experience across SaaS, Telecommunications, Video Conferencing and Technology sectors within companies such as Sony, Cisco, Cogeco Peer 1 and Dimension Data/NTT. She has written for sites like Recruiterflow and Duocircle. ### Recent Posts [Online Tools](https://blog.shift4shop.com/topic/online-tools) | 11 min read ## [8 eCommerce Dashboard Examples to Start Tracking Data With Today](https://blog.shift4shop.com/ecommerce-dashboard-examples) By [Severine Hierso](https://blog.shift4shop.com/author/severine-hierso) [February 22, 2022](https://blog.shift4shop.com/ecommerce-dashboard-examples) [0 Comments](https://blog.shift4shop.com/ecommerce-dashboard-examples#comments-listing) [![eCommerce dashboard](https://blog.shift4shop.com/hs-fs/hubfs/eCommerce%20dashboard.jpg?width=12&name=eCommerce%20dashboard.jpg)](https://blog.shift4shop.com/ecommerce-dashboard-examples) [**](https://blog.shift4shop.com/ecommerce-dashboard-examples) If you’re a business owner, you have a lot to juggle. There's content to create, marketing to organize, teams to manage — it's a long to-do list. The last thing you have time for is sifting through pages of eCommerce metrics. However, eCommerce metrics are vital if you want to grow your business. They show where you are in terms of customers and revenue, they show where you can make improvements, and they help you provide the personalized experiences customers expect. 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