When you see a book on the shelf or a friend gives you one as a gift, does it ever occur to you that this is some sort of marketing ploy? For most, if not all--- hardly.
Well, it's for this reason that a lot of online marketing experts agree that ebooks actually make wonderful promotional tools for ecommerce. After all, they're basically designed to inform or entertain, not sell anything. This is why you ought to consider coming up with your own ebooks in order to market your business indirectly and generate leads for your online store.
So what's in store for you with these lead-generating ebooks?
Exposure
You can market your ebooks on various online channels. You can even give them out for free to your friends and ask each one to share them to other people. There are many ways to get your content out there and have it read by prospective consumers.
Using ebooks is an inexpensive way of increasing your brand and company's exposure without hard selling and all the while allowing people to appreciate what you have to offer, even indirectly.
Technology
With digital books, you can definitely get your message across in various ways. Rather than making it an all-text ebook, it's possible to incorporate different elements such as photos, links, and videos. It would certainly be helpful to add checklists, worksheets, coupons, and other downloadable items that can enhance the experience and at the same time make readers appreciate your business.
What's even better is that you can make it easier for people to click on a link to share this book on social media or email it to a friend.
Value
Isn't it that content is always being placed on the pedestal in the world of Internet marketing? Content is equivalent with relevance or value. Through ebooks, you can provide value for your target audience. As a result, they'll feel more connected to you and will open up better. They'll learn to trust and appreciate you too without feeling as if you just want to make another sale.
Giveaway
You probably know that a lot of websites and blogs give out free ebooks as enticement for visitors to sign up for their email lists, join a program, or avail of a discount. You can do it too!
If you're selling cars, why not write a self-help book for new drivers? If you're in the field of manufacturing toys, it would surely be great to come up with a book that describes the best types of toys for various age groups and what benefits these can provide. There are tons of ideas that can flood your mind if you open up to it. And the best part about this marketing tactic is that you don't have to spend too much on it. Ebooks are uncostly and effective lead generators.
So remember this--- online stores who give away remarkable, value-filled ebooks will definitely be able to generate more leads in the long run. Just make sure you're collecting contact info such as email addresses so that you can eventually encourage these potential buyers to check out your products.
Don't waste any more time than you have to. Plan your ebook today and go get 'em!
