If you run an eCommerce business, what matters most to you? Sales and conversions? Quality products? Great customer experience and service? Of course, with global eCommerce sales totaling around $5.2 trillion in 2021 and expected to reach $8.1 trillion by 2026, the correct answer is likely all of them. You want to be sure that every aspect of your business is the best it can be.
Conversion Optimization | 10 min read
8 Tips to Writing Effective Landing Page Copy for Your eCommerce Site
Many sales and marketing teams believe that good landing page designs are highly essential for conversions. While this is true, a study of 40,000 landing pages by Unbounce revealed that the most influential element in landing page conversion was the landing page copy.
Shipping & Fulfillment | 23 min read
2023 Subscription Box Packaging Guide: How To Choose the Right Design
No business has ever made history because of its bland, brown cardboard box packaging. Physical packaging is free real estate for your brand image that ends up inside the customer's home; it would be a shame to waste that opportunity.
Reports state that B2B eCommerce resulted in only 9% of total B2B product sales in the US. However, the COVID-19 pandemic changed this scenario by revolutionizing buyer preferences.
Additionally, the closure of brick-and-mortar stores helped B2B eCommerce gain momentum.
Despite the rise of social media and video, email remains the #1 channel for marketing and sales. That’s why it’s still the most preferred medium for customer retention and onboarding strategies.
With the pandemic affecting everyone’s life in many ways, many people have tapped into the possibility of doing business remotely. The biggest misconception about establishing a remote company is how challenging it is to start.
The future of eCommerce is exciting, but marketers have a lot of work to do to stay on top of the latest trends and developments.
eCommerce Marketing | 9 min read
5 Tips To Help You Win Back Lost Customers Through Targeted Content
Losing customers can be critical for companies, not to mention costly. In fact, statistics show that the cost of acquiring new customers is five times higher than retaining existing ones.
Aside from the toilet paper shortages and newly-formed streaming service addictions, the pandemic has also given rise to a number of more positive trends, like a huge boom in new startups that have given people from all walks of life the excuse they need to pursue their entrepreneurial dreams.
Small businesses have always been a cornerstone of the American economy, and with the growth of eCommerce due to the digitalization of consumer society, they’re now more important than ever.
Starting a business can often be expensive. It can sometimes take all the money in the bank just to get started, and you may not see any returns for a while.
However, as the pandemic caused almost every industry to shift online, there is an abundance of opportunities to establish your own digital business with little to no money.
Leading into the start of 2023 is the perfect opportunity to take stock of your current operations and learn what works and what needs improving.
Running an eCommerce shop is a complicated process that involves paying attention to many things simultaneously. One of the most important things you need to focus on is shipping. After all, it’s difficult to keep a business going if you cannot consistently ship products out to your customers on time.
SEO can help enhance your business’s visibility on search engines like Google. But to ensure good SEO, you need to understand search intent. Search intent describes the purpose of an online search. It answers the “why.” Why did the user perform the search in the first place?
eCommerce Marketing | 13 min read
How Your Influencer & Affiliate Marketing Strategies Can Work Together
The digital marketing landscape is constantly changing, especially as it gets intertwined with social media. Trends move swiftly on social media, creating a lot of potential for marketers willing to keep on.
One of the primary reasons behind the rise in the popularity of online shopping is convenience. Unlike the traditional brick-and-mortar shopping experience, online shopping allows consumers to buy products and have them shipped without leaving the comfort of their homes.
The value of excellent customer experience (CX) is second to none for all types of businesses. In this day and age, developing a customer experience strategy to differentiate your brand from your competitors is vital.
Conversion Optimization | 8 min read
How to Optimize eCommerce Personalization as a Multi-Channel Business
As the current retail industry grows and changes dynamically, eCommerce personalization has now become a crucial part of many store owners’ business strategies.
eCommerce Marketing | 7 min read
The 3 E’s of Digital Marketing: How To Capture Your Target Audience
As a business owner, you understand that marketing campaigns must constantly evolve. However, few stop to consider that their methodology or platform may be the issue. This is the case with those who cling to traditional advertising rather than trying to adapt to the digital age.
Marketing is not the only route to sales for eCommerce businesses during the holiday season. Customer support can also help stack up sales figures to generate revenue. While marketing drives sales through broadcast messages, customer service can close deals through conversations.
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