There is no such thing as a business that’s easy to run and manage. Regardless of your industry, there will be various challenges and obstacles to growing and staying competitive. It should go without saying that when trying to run any business — especially a relatively small eCommerce store — it’s vital that owners and management allocate resources appropriately and efficiently.
Apps & Integrations | 4 min read
At Shift4Shop, we're passionate about giving back. That's why we're supporting an organization that gives back every day — St. Jude Children’s Research Hospital®. We want to help St. Jude accomplish their mission: Finding cures. Saving children.
So, we’ve partnered with them to develop a new app that makes donating at checkout easier. Introducing: the St. Jude Donation App.
In the past, retail brands had to choose between brick-and-mortar, eCommerce, or multi-channel retail. Today, customers’ expectations have increased — they demand a unified, omnichannel experience.
Dropshipping is one of the most popular ways to start an eCommerce business because it allows you to focus on building your brand while still making money with every order. However, that doesn’t mean you won’t need to invest funds into a dropshipping business. You may run into several costs, ranging from marketing tools to wages.
Starting a Business | 8 min read
Even if you’re running a small business, having an HR team is incredibly important. The HR department can handle new employee onboarding, interpersonal disputes, and more when necessary. However, the odds are that your small business’s HR department is stretched thin — you may even have only one HR employee.
As most of us tech enthusiasts are already aware, Google has been working on transitioning from basic text and voice search functionalities to advanced image search features for some years now. In keeping with this direction, Google Lens is one of the most remarkable tools the internet technology juggernaut has put out in recent years.
Great product photography is a critical part of a successful online store. However, for many eCommerce merchants, this is an area in which it's easy to fall short. A lack of knowledge of proper techniques, underestimation of its importance, or a mere misunderstanding as to what makes a good product image makes product photography a weak point for many online stores.
Good product photography is not as simple as placing items on a table and just pointing and shooting a camera. Even a brand new[...]
Running a business requires a variety of moving parts. Payroll, marketing, and suppliers are just a few. Finding quality suppliers can take up a lot of time — and if there’s one thing that business owners are short on, it’s time. However, price, quality control, and communication should be carefully considered when looking for a supplier.
The eCommerce industry has exploded in recent years due to the retail sector's ongoing digital transformation and an exponential surge in demand resulting from the global pandemic. Consequently, more money than ever before flows through digital stores across nearly every conceivable vertical.
Social media has taken this world by storm.
As of 2022, the average daily time spent on social media by internet users worldwide was 147 minutes, according to Statista. Your business needs a strong online presence to capture consumers' attention in this digital era.
Bounce rate is a metric showing how many visitors leave a website after landing on a page. Why do people leave websites without taking any action? First, bounce rates may differ from page to page, even on the same website. For example, blogs generally have higher bounce rates than product pages. Why? Because visitors land on the blog articles to find information, not to convert.
Customer Service | 8 min read
Most buyers prefer to help themselves while shopping online and only reach out for assistance when they are stuck. If these buyers cannot quickly get answers to their concerns, they will ditch your store and shop elsewhere. As a result, providing them with the resources they need is a must.
Starting a Business | 8 min read
There was a time when screen printing was the overwhelmingly favored form of printed t-shirt production for businesses. But now DTG is becoming increasingly popular, particularly with Etsy and other small online shop owners who recognize its many benefits to them.
In the business world, finding a balance between sticking with what works and branching out in your field to find new, innovative ways to improve your bottom line is often essential. While tried and true techniques in the world of marketing can feel safe and profitable, there are times when you may be truly missing out by not taking chances.
Shipping & Fulfillment | 10 min read
During the recent global pandemic, some businesses were able to recoup losses or even experience growth through several adaptation strategies. One of the most important tactics was for brands to focus on their local customers by offering delivery services.
Email lists are a great way to get in front of potential customers. You can use them for everything from product launches and discounts to newsletters with interesting articles, tips, and tricks. The key is to give people something they want in return for their email address.
Today, consumers are flooded with thousands of ads and messages streaming from multiple communication channels daily. More consumers are seeking out excellent customer experience from brands rather than specific features. Failing to deliver an outstanding customer experience will result in your clients switching to a competitor who would gladly provide what they are looking for.
eCommerce Marketing | 11 min read
The eCommerce world presents numerous options for products and services. Everyone has an online platform that sells one thing or another.
The impact? This makes marketing harder, forcing online businesses to find creative ways to remain relevant.
That’s where personalized eCommerce visual content can help.
The power of social proof can be seen in several contexts. When it comes to online business, it’s a valuable marketing tool.
For example, if you need a new cell phone, you might visit an eCommerce website to buy one. On this website, let’s say that you’re offered two products. The first product has a 5-star rating and three reviews with a tag showing "New Product." The second product has a 4.6-star and 475 reviews with a tag showing "1000 products sold within 24 hours."
Which one would you buy?[...]
eCommerce Marketing | 12 min read
How many channels are you using to advertise your online business? If you’re only using one, you may be missing out on conversions. Let’s take a look at the numbers.