The holiday shopping season is fast approaching, and business owners are preparing for the busiest time of the year. It's a time of excitement, anticipation, and higher sales projections for many online retailers.
In a world that increasingly finds itself shopping through a screen, eCommerce has become a bustling avenue for consumers and businesses to procure what they need. Whether it's the latest iPhone (B2C), a bulk order of office supplies (B2B), or even a subscription to a software service (B2C or B2B), eCommerce is where the money’s at.
Inventory shrinkage is the bane of every retailer’s existence.
You work hard to source stock to sell, so when it disappears before you can sell it, that’s a problem. But it’s a problem that you need to address systematically. That’s because if you ignore it, it could get worse and begin to threaten your profitability.
Conversion Optimization | 9 min read
When it costs more to acquire customers than they spend on your products, your margins shrink, making it harder to generate consistent profits.
Plus, continuously spending a significant portion of your revenue on customer acquisition can strain your cash flow, limiting your ability to invest in other areas of your business, such as product development or expansion.
Fraud Prevention | 9 min read
Life without eCommerce is unimaginable in this day and age. The prospect of shopping 24/7 from anywhere with an internet connection is very much ingrained into our daily routine. Plus, we can access a wider variety of products and services and compare prices online.
Starting a business is a juggling act. Activities like getting a business loan, creating a logo, sending email marketing campaigns, and monitoring sales can be tiring and limit productivity.
If you're working alone, you'll need all the help you can get to manage your time effectively and keep everything on track for your business launch.
While tangible products have dominated digital market spaces for the longest time, they’ve gradually given way to a new frontier — digital products.
This shift has resulted from more brands embracing innovative and impactful digital products as a strategy to reach global audiences and ensure online sales.
You’ve done your brainstorming sessions. You’ve done your market research. You’ve even done your prototyping and price testing. Just as you thought most of the hard work was over, you’re left with one huge challenge to overcome: launching your product.
Before you think about organizing a grand unveiling event or spending all of this quarter’s budget on giant billboards, you must go back to basics. We’re talking about email marketing.
Whether you’re talking about vehicles or working arrangements, “hybrid” is everywhere. It essentially means merging two concepts to create a better version of the original.
Hybrid shopping is another trend that will take the world by storm. It’s a meshing of physical and digital shopping — and it's quickly gaining traction in a way that retailers will find hard to ignore.
It can be frustrating to receive substantial traffic to your website with little to no sales to show for it.
And the truth is, your marketing efforts — from SEO to referral marketing — will be in vain if you end up in a financial hole due to low conversion rates.
What comes to your mind when you think “short-form videos?”
If you’re thinking of lip-syncing or dancing videos, you wouldn’t be wrong — but they can be so much more.
From automation via chatbots to AI-powered shopping experiences, the eCommerce industry is poised for significant changes in the near future.
The ease of launching an online store, coupled with an increase in cross-border transactions, has lowered the barrier to entry into the world of eCommerce.
Other than picking a hero product, choosing eCommerce tools to perfect your product offerings, optimize marketing strategies, and nurture customer relationships decides if you’ll win this game!
eCommerce Marketing | 9 min read
Inbound and outbound marketing are both powerful tools in their own right. Knowing how to market your product or service is one of the most essential tasks for any business, whether a start-up or a big corporation.
With almost two billion users, Instagram is a social media platform that eCommerce businesses can’t afford to ignore. It’s not just the platform’s reach that makes it a vital marketing platform. Its features, such as Shoppable posts and Instagram Live, allow you to promote your products easily and interact with potential customers. Used the right way, Instagram can propel your business to success.
Shipping & Fulfillment | 10 min read
Ensuring smooth eCommerce freight logistics is a challenge for many small to mid-sized businesses (SMBs) that operate globally, often grappling with high shipping costs, complex customs regulations, inventory management, and smooth logistics and visibility throughout the shipping process.
If you work in retail or eCommerce, inventory is the lifeblood of your company. You also carefully pick the best people and recruit top talent to ensure areas like order fulfillment operate as smoothly as possible.
eCommerce Marketing | 8 min read
Giveaways bring an air of excitement to a brand’s followers. They give people a chance to engage with brands they love while standing a chance to win exciting prizes.
As a result, knowing how to do a giveaway is essential for eCommerce business owners.
Everyone has gone online — you would be hard-pressed to find anything in the “real” world that you can’t find for sale on the Internet somewhere. And just as physical shops need an alluring display to attract potential customers, your eCommerce store needs the same.
Starting a Business | 9 min read
If you’re launching a new eCommerce business or simply introducing a new product line, one challenge remains the same: pricing.
Get it wrong, and your business won’t reach its full profit potential. That could be the case whether you go too high or too low. To get it right, price testing is the way forward. Undertaking valuable price testing helps you understand where your products sit in the current market conditions.