eCommerce Blog

eCommerce Marketing | 9 min read

5 Content Types to Focus on for Marketing Your eCommerce Store

Content marketing isn’t novel; all your competitors are posting content on their websites and social media.

However, as an eCommerce business owner, strong content — and in the right formats — can still be your differentiator when competing with countless other stores for your audience's attention.

Starting a Business | 9 min read

eCommerce Product Launch: How to Write a Press Release for a New Product

Launching a new eCommerce product is hectic! You invest countless hours and considerable resources in developing something stellar. The bigger challenge, though, lies in getting the market to notice. 

Fraud Prevention | 8 min read

4 Threats That Could Target Customers Through Your eCommerce Website

Online commerce is no longer just an alternative. It is now a worldwide staple. 

Email Marketing | 10 min read

How to Choose the Best Email Marketing Service for Your Small Business

You already know that email marketing is a powerful strategy for engaging your audience and boosting conversions. In fact, about 79% of millennials in the US stated they enjoy being contacted by brands through email.

Starting a Business | 6 min read

How to Hire an eCommerce Virtual Assistant for Productivity

Running an eCommerce store can be extremely rewarding. It’s a chance to establish a brand, attract an audience, and most importantly, maximize online sales. Inevitably, though, achieving business growth is also extremely time-consuming. The last thing you need is to be bogged down in day-to-day administrative tasks like responding to emails or managing social media.

Customer Service | 10 min read

A Quick Guide to Developing an eCommerce Purchase Support Team

Do your customers require a bit more assistance than other online businesses? A purchase support team can significantly enhance your purchasing, order processing, and customer service systems.

Let’s explore how it works and how you can build your own eCommerce purchase support team.

Starting a Business | 9 min read

9 Essential Steps for a Successful Go-To-Market Campaign

A go-to-market (GTM) strategy is critical for reaching target customers and achieving competitive advantages when launching a new product or service. An effective GTM strategy employs various strategies and tactics to increase the adoption and usage of your company’s products. When executed correctly, it successfully launches a product and drives revenue growth.

Email Marketing | 8 min read

How Often Should You Send Emails To Your eCommerce Customers?

If you’re the owner of an online store, one of the best ways to build and maintain relationships with your customers is through email marketing. However, determining the optimal email frequency remains a challenge.

Conversion Optimization | 10 min read

12 Strategies for Unleashing Untapped Growth Opportunities

Challenges in business are inevitable, no matter your niche. From initial funding to finding the right talent and beyond, you must overcome hurdles in every corner. Some of these challenges are obvious, while others — not so much. 

Fraud Prevention | 9 min read

How to Tackle AI Identity Fraud in eCommerce: 7 Things to Consider

While AI has penetrated our lives in most technological aspects, we must acknowledge its dark side and prominent role in online identity fraud. 

Most industries are slowly facing the implications of deepfakes and password hacking; eCommerce is no different. 

Conversion Optimization | 8 min read

A Guide to Harnessing the Power of Big Data in eCommerce

Thriving in today’s business world relies on knowing how to use data to your advantage — but what does that mean, and is it feasible?

We’re here to explore all the ins and outs of using “Big Data” in eCommerce to answer those questions and more.

Apps & Integrations | 8 min read

6 Ways Unified Commerce Can Transform the Customer Shopping Experience

If your business is both online and in-store, it may be challenging to keep all of your operations cohesive. One tool may not communicate with another, and you’re left doing manual work. Luckily, there are solutions; one popular method is unified commerce.

B2B eCommerce | 12 min read

How to Track Customer Health Scores for B2B eCommerce in 2024: A Checklist

The rapidly growing B2B eCommerce industry invites competition on all fronts.

Keeping your B2B eCommerce ahead in 2024 requires understanding your market and closely monitoring your business health. This can go a long way in reducing churn, increasing customer retention, and giving you a competitive edge. 

Starting a Business | 8 min read

10 Scalable Business Ideas To Start in 2024

Have you ever dreamt of a business that just keeps growing? Imagine pouring your heart and soul into something, then watching it effortlessly expand and reach new heights. That's the magic of a scalable business!

Starting a Business | 9 min read

Offline vs. Online Business: What’s Right for You?

So, you’ve finally found that fantastic retail product people can’t wait to get their hands on. But that’s only half the job done. You still need to make the critical decision about the best place to get your product to your target audience — should you go online or just stick to offline channels?

Starting a Business | 7 min read

8 Ways to Make Your Online Business Eco-Friendly

Are you currently looking for ways to do your part to combat the climate crisis? If the answer is yes, look no further.

In an age when environmental concerns are at the forefront of global discussions and affect us all, more and more consumers are favoring sustainable eCommerce businesses over their competitors. 

Social Media | 10 min read

What Impact Can Social Media Communities Have on Your Business?

Social media is an intrinsic part of every top brand’s business strategy. With the right approach, you can get your target market talking about your product, gather customer insights, drive traffic to your website, and boost sales.

In short, how well you can portray your brand on social media decides your business’s success.

Apps & Integrations | 7 min read

The Power of Integration: Simplifying Operations for Small eCommerce Stores

Running a small eCommerce store is thrilling, but juggling tools, data, and orders can feel like a precarious trapeze act. Enter integration, the silent conductor transforming your chaotic digital orchestra into a symphony of efficiency. It's not just about saving time; it's about streamlining workflows, unlocking growth, and building a business with agility in the digital landscape.

Conversion Optimization | 10 min read

Mastering Checkout: 10 eCommerce Payment Page Best Practices

The checkout process is the point of no return for eCommerce websites. Online shoppers can either breeze through checkout or get frustrated and leave your site entirely.

Fraud Prevention | 10 min read

6 Ways To Identify and Prevent eCommerce Returns Fraud

Have you ever needed formal wear for an occasion and thought, “I’m only going to wear this once; maybe I could order it from an online site and then just return it for a refund the next day?” 

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