--- title: Shift4Shop eCommerce Blog | David Wachs description: David Wachs is the founder and CEO of Handwrytten - Handwriting Services for Brands. David is also a frequent speaker on messaging technology and has presented for the Direct Marketing Association, South By Southwest, and others. --- [![eCommerce Blog](https://blog.shift4shop.com/hubfs/shift4shop/shift4-blog.jpg)](https://blog.shift4shop.com/) [![shift4shop logo](https://blog.shift4shop.com/hubfs/shift4shop/shift4shop-Black.png) |Blog](https://blog.3dcart.com/) [Sign Up](https://www.3dcart.com/freetrial.htm?utm_campaign=Blog&utm_source=blog&utm_medium=blog-cta&utm_content=free-trial-cta) [Subscribe](https://blog.shift4shop.com/author/david-wachs/page/1#subscribeBlock) # David Wachs ![David Wachs](https://blog.shift4shop.com/hubfs/David%20Wachs%20grey%20back.jpg) David Wachs is the founder and CEO of Handwrytten - Handwriting Services for Brands. David is also a frequent speaker on messaging technology and has presented for the Direct Marketing Association, South By Southwest, and others. ### Recent Posts [Customer Service](https://blog.shift4shop.com/topic/customer-service) | 10 min read ## [The Top 3 Ways to Succeed in Customer Communication](https://blog.shift4shop.com/succeed-in-customer-communication) By [David Wachs](https://blog.shift4shop.com/author/david-wachs) [June 16, 2022](https://blog.shift4shop.com/succeed-in-customer-communication) [0 Comments](https://blog.shift4shop.com/succeed-in-customer-communication#comments-listing) [![Customer communication](https://blog.shift4shop.com/hs-fs/hubfs/iStock-1078425082.jpg?width=12&name=iStock-1078425082.jpg)](https://blog.shift4shop.com/succeed-in-customer-communication) [**](https://blog.shift4shop.com/succeed-in-customer-communication) Today, consumers are flooded with thousands of ads and messages streaming from multiple communication channels daily. More consumers are seeking out excellent customer experience from brands rather than specific features. Failing to deliver an outstanding customer experience will result in your clients switching to a competitor who would gladly provide what they are looking for. 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