E-retail sales surpassed the $4.2 trillion mark in 2020. Moreover, the number of digital buyers and spending is rising, making eCommerce the perfect business for entrepreneurs.
But as the industry grows in revenue, so does the competition as more people are jumping onto the eCommerce bandwagon and opening new stores.
That’s why you need to have strategies in place that will help you effectively reach your target audience and sell to them.
Enter: ideal customer profiles.