Why Make the Switch to Google Universal Analytics?

Google Universal Analytics is an updated version of Google Analytics that promises more features and better insights for your business.

Here are some of the benefits of Google Universal Analytics:

Universal Analytics can collect data from mobile apps and other devices such as gaming consoles and even kiosks! With Google Universal Analytics, you will be able to track all metrics from your website and your mobile application in one account. The Universal Analytics cookie is able to identify same visitors who are browsing from different devices and locations. In addition to tracking code for mobile applications, Universal Analytics tracks customer actions within your mobile application. You no longer have to add parameters to your tracking code to inform Google Analytics of a sign up or successful payment.

Cross-domain tracking has been simplified as well. Universal Analytics has an automatic link domain feature built in, so you won’t have to go through the exhaustive process of adjusting your tracking code to see your sub-domains in Google Analytics reports.

Here are some other innovative features you can add to your Analytics admin dashboard:

• You can adjust session and campaign ID’s from the default of 30 minutes and 6 months to what you feel is appropriate for your website.
• You can set which domains should be deemed as referral traffic as to not corrupt your metrics if you use third party shopping carts on different domains.
• You can exclude certain search terms from your organic traffic metrics. For example, you may want to do this with your brand queries or URL queries as to not compromise the validity of your metrics.
• You can create custom metrics and dimensions in your dashboard. This was something that had to be also configured in the code before (in classic Analytics these were referred to as "Custom Variables").