Cannabis has become an in-demand product in today's market, and the competition has become even stiffer. Cannabis is mostly used for both medicinal and recreational reasons. Users can consume cannabis in different forms, like smoking or as an edible.
Analysts are estimating the global cannabis industry at $150 billion and others at even $500 billion.
Furthermore, did you know that about 88% of consumers usually do online research before purchasing? That’s why online visibility is a must for any cannabis company. In fact, you can create a successful business by selling cannabis online.
But then, there are many restrictions on cannabis advertising in both traditional and digital media. Therefore, you need to have a few tricks up your sleeve to kick off your cannabis business. You can use many cannabis marketing strategies, but we’ll focus on the most effective ones.
Social media is one of the greatest marketing tools in this age, as it is cheaper and helps you reach your target audience easily. Social media has influenced people to move from cannabis smoking to edibles, such as the CBD gummies Canada, which is now widespread.
It also allows you to interact with potential customers and give them a good user experience. The best social media to use for a business depends on the target audience and strategy.
However, Facebook and Instagram have very strict advertisement policies that include the ban on ads that promote the sale and consumption of illegal drugs. Facebook suspends and even deletes accounts that promote the use and sale of cannabis. To be on the safe side, stick to the free Facebook promotion if you're selling orally administered cannabis.
To sum it up, social media is a powerful marketing tool, but restrictive to the cannabis industry. Nonetheless, having a social media presence is very important to engage your clients and find new users.
Email marketing is an effective way for many organizations to market their services and products. Companies can freely communicate with their clients with fewer restrictions through the mail. The cannabis market is no different.
The best way to approach this is by sensitizing your customers to subscribe to your email listings.
This can be done through a call to action (CTA) on your website or physically during in-store purchases. Email marketing is an excellent way to increase sales by creating leads and market products to both existing and potential clients.
You can make this strategy effective by trying this:
Search Engine Optimization is crucial to generate traffic on any website, and it's no different for a cannabis dispensary website. You can optimize SEO by proper use of keywords, listing quality reviews, and the use of appropriate backlinks and URLs. Any local cannabis seller should have a keen focus on quality content and Local SEO to rank high on Google.
Effective SEO tricks include:
Did you know that there are several platforms that link cannabis companies to websites and social networks that are into cannabis? Well, below are some of them:
Today, many people prefer to watch video content rather than read long-form content. Therefore, to reach more people in the cannabis industry, you should consistently create video content and publish on YouTube, blogs, and other social media sites.
You can develop several interesting videos that include; interviews, how-to videos, and new product announcements.
Podcasting is becoming common as many people will prefer to listen rather than watch a video or read. It is, therefore, a powerful tool to market your cannabis products. You can share your podcasts on different social media platforms and blogs.
Cannabis marketing through traditional media like print advertising (magazines, billboards, postcards and brochures) and referral is more of a necessity than a strategy. Traditional advertising is more expensive hence why most companies shy away from it. Considering the restrictions on digital platforms, it becomes necessary to use traditional media for marketing. Referrals have no restrictions and it is done by word of mouth. Publishing cannabis ads on print media is less restrictive and lasts longer since it is not as easy to take down as in digital platforms.
Text messaging services offer you a means to communicate with your partners, clients, and employees in a cost-effective way. Imagine being able to share with your customers event updates and quotes.
Services you can access through group texts are;
If you work within the cannabis industry, you probably know that the big advertising platforms are one of your enemies. This is not in line with what I have mentioned above in terms of marketing.
As much as most countries are legalizing the use of cannabis, major advertising platforms are still not ready to host ads for this industry.
Major marketing platforms like Facebook, Twitter, Google, and Instagram at this time, do not allow marijuana companies to pay for ads on their platforms.
You can carefully use the free option, although it may not have a greater reach, like paid ads.
Even with the challenges within Social media marketing and ad policies, you can still find your way through all that by applying the following techniques:
Do not shy away from creating social media brands for your cannabis products, as long as you play by Facebook and Instagram rules:
It would be best if you observed these rules and any updated restrictions to work within the law.
If you're going to follow the above rules on social media engagement, you should also be creative enough to develop other strategies to stand out.
To increase your brand's organic reach, first identify your prospects and try to engage them as much as possible.
Please do not ignore the users who are already engaging in your brand, as they can turn out to be the biggest fans. Focus on strengthening your relationship with them as they can create huge opportunities for your brand.
In this ever-growing industry, the market is filled with new brands and products. Customers are spoiled for choice, and that's why you need to carefully brand your marijuana business so that it gets noticed quickly.
You can try creating an outstanding logo, online videos, brochures, flyers, giveaways, and promotions, and improve your public relations. No matter the channels you choose to promote your business, your brand identity is what separates success from failure.
Branding is what brings you new customers and maintains brand loyalty. If I love your brand, I'll come back and refer you to other users.
Cannabis marketing is as simple as any other business marketing but comes with its fair share of challenges like ad policies. To be on top of the game in this industry, especially on social media, you have to stick to several rules, just like any other game.
These rules are listed below.
The best way to promote your marijuana business is to publish useful content that interests your audience. Create meaningful content that does not directly promote its use. You can use images, text, and videos to educate the masses and push them to want to share it.
With all the social media rules in place, your business is sure to flourish in different social media platforms. Just ensure that the ads you place are in line with advertorial policies, and they are informative.
Avoid promoting your products, services, or business on social media because this will only violate the network's rules by promoting an illegal substance. Do not post your prices, videos, and images of people using them and your contact address.
The cannabis revolution is well underway, and it is causing confusion among advertisers, sellers, and businesspeople, which is largely due to the regulations and restrictions on cannabis marketing. To successfully market cannabis, you have to understand the regulatory laws to help you make informed market decisions.
But, despite the heavy restrictions on the advertising of cannabis it's still possible to reach a wider audience. You just need to be creative and smart to beat the advertising restrictions and reach the maximum audience possible. Use these tips and tricks to take your cannabis marketing to another level without clashing with the authorities.