If your website is well-optimized, the content is of good quality and the clicks are off the charts, then you must be swimming in a pool of money. However, if you receive massive traffic but only a small number of those visits buy your goods or services, then you need to find tools that can convert them into customers.
Turning visitors into short-term or long-term buyers requires both strategy and extensive testing.
Borrowing a leaf from others who succeeded at this is recommended. However, you need to realize that your client-base could be unique and therefore you will need to come up with additional tactics that are likely to work.
Traffic is good, but customers are better
Have you ever come across individuals who say they get “1 million hits per month?” Did you feel like a failure? Perhaps your follow up question should have been “how many of those visits bought your goods/services?”
It’s okay to create a site and not monetize it; perhaps you just want a place to post your videos, articles, and pictures for the fun of it. However, if your prerogative is to make dollars, then you must learn how your visitors can be converted into buyers.
Two types of conversions take place on a website; prospect to lead and lead to customer. If web users visit your site and subscribe to your mailing list, they’ve just been turned into potential lead, and that is still considered a conversion.
If those prospective leads follow you on social media, read your posts and buy anything from you, they have now transformed into your customers. These visitors who end up buying something from you are commonly referred to as high-quality traffic. Any other traffic that doesn’t help you get the bills paid are nothing but fluffy stuff to brag about.
You can apply various techniques to increase your conversion rate, but if that seems tedious or ineffective, you may resort to unique customer development tools. Let’s have a look at several of these tools and how they can help you increase your business’ bottom line.
12 Tools that Convert Website Visitors into Customers
MailChimp is an email automation tool that allows you to schedule emails and preset conditions when and how they are to be dispatched. This tool will help you keep in touch with your audience throughout out their stay.
There is a section that lets you send out messages to different parties based on their progress with your website like newcomers, those with empty carts, and longtime buyers. This segmentation also allows you to send messages to target audience rather than generalizing all your customers.
It’s imperative to keep all your customers engaged including those who haven’t bought anything yet. In the end, you will have low bounce rates than if you didn’t keep in touch with them. It functions quite similarly to Constant Contact which is yet another excellent tool to get your visitors on board.
Is SEO and analytics giving you a headache? Let Moz take care of that. This tool manages all SEO works so your website ranks well and they offer several plans. You can choose they manage your Twitter account or take over content optimization to figure out what works well with your audience.
Moz’s keyword database is one of the most accurate on the market. They also do have several free tools for keyword research, link building, local listing audits, webpage performance and many more. With their impeccable SEO tracking and a wide variety of tools, this platform can take your marketing efforts to the next level.
There is a lot of work that goes into the landing page, but all that can be of insignificant impact without proper call to action buttons. This is where Button Optimizer (BO) comes in. Rather than boring customers with the same CTAs, BO lets you customize your own in a matter of minutes.
As a free CTA generator, there is no reason why you shouldn’t use this tool to optimize your marketing efforts. You have the option of downloading your button as either a PNG or CSS code ready to be used on your landing page.
This is a real-time social media monitoring tool that lets you know what people are saying about your brand, products or services. You can use the data gathered to revitalize your marketing efforts through CRM or any other means. It’s also the best tool for tracking your online reputation.
Mention not only tracks your online data but allows you to schedule future posts through a Buffer account. This should help you keep your clients engaged until they get something to buy from you. With this tool, you get a demo version to play around with before determining if it’s your best fit.
A website can only guarantee returns if customers are able to interact with it well. If it’s UI and other features turn off visitors, your bounce rate will be scary. Sometimes it’s easy to imagine your site runs well when it is not. Usability Hub is a tool that can test your navigation, CTA buttons, and other sections to ensure there are no hidden glitches.
Other tests that you can run on your site using this tool includes Click Test, Question Test, Preference Test and many more. With their exhaustive tests, you can rest assured your site doesn’t turn off visitors.
BuzzSumo is a content analyzing tool that lets you know how a certain topic or keyword is performing across the major social media pages. For instance, you may have a single keyword performing excellently on Twitter but receiving a dismal viewership on Facebook. This analysis should help you configure the keyword so it can deliver satisfactory results across all the social media platforms.
Basically, this tool can help a lot with SEO campaigns and content marketing. Its ability to identify key influencers in the industry should help you have a deeper understanding of social media marketing and how to develop better content strategies.
With Five Second Test, you can check how likely your site is to convert customers. It merely checks for the first impression where testers are allowed to view your site for only 5 seconds. They will then be asked several questions which will determine how appealing your site is.
With this tool, you can review your designs to ensure your interface is user-friendly and thus capable of converting visitors.
Hootsuite can manage all your social media accounts from one place. This tool can help you schedule, manage and report on social media content much faster. You can schedule hundreds of messages to be sent out at once to all the accounts from this platform. The reporting section is pretty comprehensive and provides data that can help you remodel all your plans for a better ROI.
VWO is a platform that lets you test the landing page or homepage of your site to determine which one converts more. Simply put, this tool lets you take a walk on your site and check if everything looks inviting. Since everything is visual, you don’t need coding skills to work with it. You can make use of demos and free-trial period to find out if VWO is worth its salt.
Tutorialize is a training tool for website owners, front-end engineers, and training managers. It creates simple tutorials for guiding confused visitors on your site or onboarding newcomers. The point here is that informed customers will be able to find anything they want and this means fewer bounce rates.
If your site sells technical gadgets or complex services, it would be a good idea to use Tutorialize to create some guides to educate your visitors.
If all you crave for is extreme levels of conversion, you have to try Conversion Voodoo. This tool monitors visitor’s first impression, executes A/B testing and configures your landing page for better results. Since they charge on a performance basis with no upfront fees, you may incur a bigger bill if your business explodes.
If you own an e-commerce store and you are tired of visitors abandoning their shopping carts, Picreel can be of assistance. This CRO (conversion rate optimization) software monitors the mouse pointer and tracks the movements as they navigate the site providing them with offers they may be interested in.
You can also use Picreel for special promotions, lead capture, list building, event registration, customer survey and much more.
Now that you’ve learned how to successfully promote your website and earned a good amount of traffic, it’s time to turn that traffic into a pool of purchasing clients. Pick one or several of the reviewed online tools and put them to good use. Remember, the correct marketing tool can make the difference between smiling your way to the bank and signing for bankruptcy.