---
title: Shift4Shop eCommerce Blog | Giles Thomas
description: Giles Thomas is an ecommerce marketing expert, founder of AcquireConvert & ecommerce growth agency Whole Design Studios. He teaches companies how to grow as a head marketing mentor at the Google Launchpad Accelerator. Giles is also a member of the Google Experts program, a curated group of the world's leading experts in UX, product & marketing.
---
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# Giles Thomas
Giles Thomas is an ecommerce marketing expert, founder of AcquireConvert & ecommerce growth agency Whole Design Studios. He teaches companies how to grow as a head marketing mentor at the Google Launchpad Accelerator. Giles is also a member of the Google Experts program, a curated group of the world's leading experts in UX, product & marketing.
Find me on:
[http://acquireconvert.com/ ](http://acquireconvert.com/)
### Recent Posts
[Web Design](https://blog.shift4shop.com/topic/web-design) | 9 min read
## [12 eCommerce Cart Design Best Practices to Boost Conversions](https://blog.shift4shop.com/design-best-practices-to-increase-conversion-rates)
By [Giles Thomas](https://blog.shift4shop.com/author/giles-thomas) [December 17, 2018](https://blog.shift4shop.com/design-best-practices-to-increase-conversion-rates) [0 Comments](https://blog.shift4shop.com/design-best-practices-to-increase-conversion-rates#comments-listing)
[](https://blog.shift4shop.com/design-best-practices-to-increase-conversion-rates)
[**](https://blog.shift4shop.com/design-best-practices-to-increase-conversion-rates)
Are your customers completing the checkout process? Or do they feel confused or let down at the final point in their buying journey?
If you get nothing else right with your online store (and hopefully that’s not the case) make sure you get your [ecommerce cart design right](https://acquireconvert.com/best-ecommerce-sites/).
Design it with one single purpose in mind: getting customers to pay for what they’ve selected. If not, they may head for the exits before completing their purchase.
And a lousy cart or checkout page ***destroys your conversion\[...\]***
[Continue Reading...](https://blog.shift4shop.com/design-best-practices-to-increase-conversion-rates)
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