According to Nasdaq, 95% of purchases will be aided by eCommerce by 2040. And according to another study, millennials now make 54% of their purchases online. When the stakes are this high for an eCommerce store owner, it is only practical that you do not leave a single stone unturned to make sure that your online store grows and sustains.

With such a rapid growth in the eCommerce industry, the latter has also experienced some rapid changes in the way they are marketed. It is no longer enough to[...]