A penalty always signifies that something has been done incorrectly. Consider sports; when a player gets a penalty, they are often punished in some way, which affects their whole team and in most cases, the outcome of the game. The same is true for Google penalties. Google punishes your website if your strategies and tactics go against their goal of delivering relevant content to users who search for it.
Richard Fong
Richard Fong is the founder and CEO of BlissDrive.com, a Los Angeles-based SEO company. Read about his latest post on How to Get Google Rating Stars in Search Results Using Schema.
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