---
title: Shift4Shop eCommerce Blog | Sam Warren
description: Sam is the marketing director at RankPay, a top-rated SEO service that helps thousands of business owners earn higher search rankings. When not writing or researching keywords, you'll often find him wrestling with his fearsome 9-pound chihuahua mutt Zig.
---
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# Sam Warren
Sam is the marketing director at RankPay, a top-rated SEO service that helps thousands of business owners earn higher search rankings. When not writing or researching keywords, you'll often find him wrestling with his fearsome 9-pound chihuahua mutt Zig.
Find me on:
[https://www.rankpay.com/ ](https://www.rankpay.com/)
### Recent Posts
[SEO](https://blog.shift4shop.com/topic/seo) | 17 min read
## [The Ultimate Beginner's Guide to Product Page SEO](https://blog.shift4shop.com/product-page-seo)
By [Sam Warren](https://blog.shift4shop.com/author/sam-warren) [May 02, 2019](https://blog.shift4shop.com/product-page-seo) [1 Comment](https://blog.shift4shop.com/product-page-seo#comments-listing)
[](https://blog.shift4shop.com/product-page-seo)
[**](https://blog.shift4shop.com/product-page-seo)
If you [sell products online](https://www.3dcart.com/sell-online.htm), I bet the following thought has crossed your mind more than once:
*“How can I get consistent (and hopefully free) traffic to my product pages?”*
The answer, of course, is search engine optimization, or [ecommerce SEO](https://www.3dcart.com/shopping-cart-features-seo.html) in this case. Given time and effort, optimizing your product pages is truly worth it.
A [study](https://marketingland.com/google-results-position-how-much-is-first-place-really-worth-19412) conducted by Chitika revealed that the *first result* on Google searches receives **almost double the impressions** of the second result.
*Almost double!*
The higher\[...\]
[Continue Reading...](https://blog.shift4shop.com/product-page-seo)
- [Tweet](https://twitter.com/share)
[SEO](https://blog.shift4shop.com/topic/seo) | 7 min read
## [SEO Basics to Improve E-Commerce Sales](https://blog.shift4shop.com/seo-basics-to-improve-e-commerce-sales)
By [Sam Warren](https://blog.shift4shop.com/author/sam-warren) [August 10, 2018](https://blog.shift4shop.com/seo-basics-to-improve-e-commerce-sales) [1 Comment](https://blog.shift4shop.com/seo-basics-to-improve-e-commerce-sales#comments-listing)
[](https://blog.shift4shop.com/seo-basics-to-improve-e-commerce-sales)
[**](https://blog.shift4shop.com/seo-basics-to-improve-e-commerce-sales)
SEO is no walk in the park.
In fact, as far as online marketing is concerned, it’s easily one of the most intimidating disciplines.
High price tags, technical jargon, and esoteric “rules” prevent many ecommerce store owners from even getting their feet wet. If you’re among their ranks, we don’t blame you!
That being said, search engine optimization doesn’t actually have to be as confusing as it often seems.
*In fact, you’ll likely see the most benefit from employing only the most fundamental\[...\]*
[Continue Reading...](https://blog.shift4shop.com/seo-basics-to-improve-e-commerce-sales)
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## Rocket Fuel for Your Business
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