--- title: "Marketing Ideas By The Numbers: Holiday Ecommerce Statistics" description: "Marketing Ideas By The Numbers: Holiday Ecommerce Statistics" image: https://blog.shift4shop.com/hubfs/Imported_Blog_Media/Screen-shot-2012-11-01-at-10_56_03-AM.png --- [![eCommerce Blog](https://blog.shift4shop.com/hubfs/shift4shop/shift4-blog.jpg)](https://blog.shift4shop.com/) [![shift4shop logo](https://blog.shift4shop.com/hubfs/shift4shop/shift4shop-Black.png) |Blog](https://blog.3dcart.com/) [Sign Up](https://www.3dcart.com/freetrial.htm?utm_campaign=Blog&utm_source=blog&utm_medium=blog-cta&utm_content=free-trial-cta) [Subscribe](https://blog.shift4shop.com/blog/ecommerce-holiday-marketing-stats#subscribeBlock) [eCommerce Marketing](https://blog.shift4shop.com/topic/ecommerce-marketing)| 2 min read # Marketing Ideas By The Numbers: Holiday Ecommerce Statistics By [Shift4Shop](https://blog.shift4shop.com/author/shift4shop) [0 Comments](https://blog.shift4shop.com/blog/ecommerce-holiday-marketing-stats#comments-listing) ![](https://blog.shift4shop.com/hubfs/Imported_Blog_Media/Screen-shot-2012-11-01-at-10_56_03-AM.png)   63% of US shoppers plan to do a majority of their Christmas shopping online this year, according to a new study by [LivePerson](https://www.liveperson.com/).  And another study by [eConsuatancy](https://econsultancy.com/us/blog/11017-e-commerce-now-more-popular-than-high-street-shopping-report?utm_medium=feeds&utm_source=blog)found eCommerce to be more popular than high street shopping.  But how can you ensure your store converts as many as these eager shoppers as possible? [Internet statistics](https://www.markinblog.com/internet-stats/) show there are factors that set merchants apart  and have proven success in converting more users. # **Marketing Ideas By The Numbers: ** **Offer Free Returns:** - 60% of UK consumers will not even consider making a fashion purchase online unless they can return unwanted items without being charged. - 41% buy several sizes of the same piece of clothing online to check the fit, and then send the others back. - Other reasons given for returning items included item not fitting (43%), the feel of the material (25%) and style (15%). - 12% say they never buy online due to concerns about finding the right size, while 61% are often deterred for this reason. - 60% say they won’t consider buying online unless returns are free. **Offer Free Shipping** - 55% of online shoppers expect free shipping on every order - 85% of ecommerce sites will offer free shipping promotions specific for the upcoming holiday season - 30% of retailers said they would offer free shipping earlier than they did during the 2011 holiday shopping season. - 20% of consumers say free shipping is the most important factor in where they shop online in 2012. 19% of consumers say they'll pay full price, if retailers offer free shipping. **Use Social To Connect:** - 70% of shoppers using Twitter to get product reviews - 75% turning to Facebook to look for discounts - 73% using Pinterest to research ideas. **Update Product Photos:** - 67% of consumers saying that the quality of a product image is very important in selecting and purchasing a product - 60% of consumers are more likely to consider or contact a business that has an image show up in local search results - 53% of customers value the quality of a product image more than ratings or reviews **Use Email Marketing Strategically** - Targeted subject lines improve open rates - 53% said they opened an email because of a showcased offer - Men over ag 55 are more likely than their younger counterparts to have made a purchase because of an email message - 87% of those receiving retailer emails open the messages - 80% of online shoppers and 71% of in-store shoppers say email offers influence them to buy **Make Checkout Easy** - 84% of ecommerce sites support express checkout - 66% of ecommerce sites offer guest checkout (34% DON’T!) - Only 9% of checkouts are 3-step vs 54% 4-step and 33% 5-step             - [Tweet](https://twitter.com/share) ### Leave a reply or comment below ### Sign up for Marketing Tips ### Related posts [A Marketing Enablement Guide for eCommerce Entrepreneurs](https://blog.shift4shop.com/marketing-enablement-guide-ecommerce-entrepreneurs) Marketing enablement allows you to navigate business challenges by bridging the gap between your marketing team and sales teams. It revolutionizes the way you generate, share, and analyze marketing ... [Read More](https://blog.shift4shop.com/marketing-enablement-guide-ecommerce-entrepreneurs) November 27, 2024 [5 Content Types to Focus on for Marketing Your eCommerce Store](https://blog.shift4shop.com/content-types-marketing-ecommerce-store) Content marketing isn’t novel; all your competitors are posting content on their websites and social media. However, as an eCommerce business owner, strong content — and in the right formats — can ... [Read More](https://blog.shift4shop.com/content-types-marketing-ecommerce-store) October 02, 2024 [The Benefits & Challenges of Inbound or Outbound Marketing For eCommerce](https://blog.shift4shop.com/inbound-outbound-marketing-ecommerce-benefits-challenges) Inbound and outbound marketing are both powerful tools in their own right. Knowing how to market your product or service is one of the most essential tasks for any business, whether a start-up or a ... [Read More](https://blog.shift4shop.com/inbound-outbound-marketing-ecommerce-benefits-challenges) August 23, 2023 [![3dcart logo](https://blog.shift4shop.com/hubfs/shift4shop/shift4shop-Black.png) |Blog](https://blog.3dcart.com/) ### Sign up for Marketing Tips [![New call-to-action](https://no-cache.hubspot.com/cta/default/3365633/fcff512b-4483-4b5f-b166-fec0d89749f8.png)](https://cta-redirect.hubspot.com/cta/redirect/3365633/fcff512b-4483-4b5f-b166-fec0d89749f8)   ### Resources [B2B Ecommerce](https://blog.3dcart.com/topic/b2b-ecommerce) [Conversion Optimization](https://blog.3dcart.com/topic/conversion-optimization) [Digital Payments](https://blog.3dcart.com/topic/digital-payments) [Ecommerce Features](https://blog.3dcart.com/topic/ecommerce-features) [Ecommerce Marketing](https://blog.3dcart.com/topic/ecommerce-marketing) [Email Marketing](https://blog.3dcart.com/topic/email-marketing) [Fraud Prevention](https://blog.3dcart.com/topic/fraud-prevention) [Search Engine Optimization](https://blog.3dcart.com/topic/seo) [Shipping & Fulfillment](https://blog.3dcart.com/topic/shipping-fulfillment) [Starting an Online Business](https://blog.3dcart.com/topic/starting-a-business) [Success Stories](https://blog.3dcart.com/topic/success-stories)   ### Popular Articles Search Articles  [![](https://feedburner.google.com/fb/images/pub/feed-icon32x32.png)](http://feeds.feedburner.com/3dcartEcommerceBlog) [RSS Feed](http://feeds.feedburner.com/3dcartEcommerceBlog)  [![3dcart eCommerce Blog - Blog Directory OnToplist.com](https://www.ontoplist.com/images/ontoplist31.png?id=59e75cd39646e)](https://www.ontoplist.com/blogs/3dcart-ecommerce-blog_59e75cd39646e/) [Want to be a Guest Author?](https://blog.3dcart.com/guest-posts-application) Copyright © 2023 Shift4Shop. All Rights Reserved. ## Rocket Fuel for Your Business About Shift4Shop ![](https://www.shift4shop.com/2021/images/icons/dropdown-blue.svg) [Why Shift4Shop](https://www.shift4shop.com/why-3dcart.html) [Shopping Cart Software](https://www.shift4shop.com/shopping-cart-software.html) [Success Stories](https://www.shift4shop.com/lp/success-stories/) [Shift4Shop Reviews](https://www.shift4shop.com/shopping-cart-reviews.html) [eCommerce Blog](https://blog.shift4shop.com/) [Sitemap](https://www.shift4shop.com/sitemap.html) eCommerce ![](https://www.shift4shop.com/2021/images/icons/dropdown-blue.svg) [Features](https://www.shift4shop.com/all-features.html) [How to Sell Online](https://www.shift4shop.com/sell-online.htm) [Create a Website](https://www.shift4shop.com/build-ecommerce-website.htm) [Start an Online Store](https://www.shift4shop.com/start-an-online-store.html) [eCommerce](https://www.shift4shop.com/ecommerce-saas.html) [Online Store Builder](https://www.shift4shop.com/build-an-online-store.html) Resources ![](https://www.shift4shop.com/2021/images/icons/dropdown-blue.svg) [eCommerce Web Design](https://www.shift4shop.com/ecommerce-web-design.htm) [eCommerce Marketing](https://www.shift4shop.com/ecommerce-marketing-tools.html) [Custom Development](https://www.shift4shop.com/custom-development.html) [Start an Online Business](https://www.shift4shop.com/start-an-online-business.html) [App Store](https://apps.shift4shop.com/) [Theme Store](https://themes.shift4shop.com/) Technical Support ![](https://www.shift4shop.com/2021/images/icons/dropdown-blue.svg) [Support Center](https://support.3dcart.com/) [eCommerce Forum](https://forums.shift4shop.com/) [eCommerce University](https://www.shift4shop.com/lp/ecommerce-university/) [Developer Portal](https://developer.3dcart.com/) [Supported Payments](https://www.shift4shop.com/ecommerce-payment-gateways.html) Company ![](https://www.shift4shop.com/2021/images/icons/dropdown-blue.svg) [About Us](https://www.shift4shop.com/aboutus.htm) [Contact Us](https://www.shift4shop.com/aboutus.htm#contact-area) [Become a Partner](https://www.shift4shop.com/ecommerce-partners.html) [Affiliate Program](https://www.shift4shop.com/3dcart-affiliates.html) Copyright © 2025 Shift4Shop [Terms and Conditions](https://www.shift4shop.com/legal.html) [Privacy Policy](https://www.shift4shop.com/privacy.html) Copyright © 2025 Shift4Shop ```json { "@context" : "http://schema.org", "@type" : "Organization", "address" : { "@type" : "PostalAddress", "addressCountry" : "United States", "addressLocality" : "Center Valley", "addressRegion" : "PA", "postalCode" : "18034", "streetAddress" : "3501 Corporate Pkwy " }, "alternateName" : "3dcart Shopping Cart Software", "areaServed" : { "@type" : "GeoCircle", "geoMidpoint" : { "@type" : "GeoCoordinates", "latitude" : "37.0902", "longitude" : "95.7129" }, "geoRadius" : "500 km" }, "description" : "Shopping Cart Software", "email" : "sales@3dcart.com", "image" : "https://www.3dcart.com/images/logo.png", "logo" : "https://www.3dcart.com/images/logo.png", "mainEntityOfPage" : { "@id" : "https://blog.shift4shop.com/blog/ecommerce-holiday-marketing-stats", "@type" : "WebPage", "description" : "Marketing Ideas By The Numbers: Holiday Ecommerce Statistics" }, "naics" : "5112", "name" : "3dcart", "sameAs" : [ "https://www.3dcart.com", "https://www.facebook.com/3dcart", "https://www.twitter.com/3dcart", "https://plus.google.com/+3dcart", "https://instagram.com/3dcart/", "https://www.youtube.com/3dcart", "https://www.linkedin.com/company/3dcart.com", "https://www.pinterest.com/3dcart" ], "telephone" : "8882762108", "url" : "https://www.shift4shop.com" } ``` ```json { "@context" : "http://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Shift4Shop" }, "dateModified" : "February 19, 2019, 3:45:11 PM", "datePublished" : "2012-11-01 15:55:37", "description" : "Marketing Ideas By The Numbers: Holiday Ecommerce Statistics", "headline" : "Marketing Ideas By The Numbers: Holiday Ecommerce Statistics", "image" : { "@type" : "ImageObject", "url" : "https://cdn2.hubspot.net/hubfs/3365633/Imported_Blog_Media/Screen-shot-2012-11-01-at-10_56_03-AM.png" }, "mainEntityOfPage" : { "@id" : "https://blog.3dcart.com", "@type" : "WebPage", "description" : "eCommerce Blog by 3dcart" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.3dcart.com/images/logo.png" }, "name" : "3dcart" } } ```