--- title: Shift4Shop eCommerce Blog | Brandon Rollins description: Brandon Rollins is a Marketing Consultant at Fulfillrite. His main areas of expertise are online marketing and supply chain management. He also runs Pangea Marketing Agency and Pangea Games. --- [![eCommerce Blog](https://blog.shift4shop.com/hubfs/shift4shop/shift4-blog.jpg)](https://blog.shift4shop.com/) [![shift4shop logo](https://blog.shift4shop.com/hubfs/shift4shop/shift4shop-Black.png) |Blog](https://blog.3dcart.com/) [Sign Up](https://www.3dcart.com/freetrial.htm?utm_campaign=Blog&utm_source=blog&utm_medium=blog-cta&utm_content=free-trial-cta) [Subscribe](https://blog.shift4shop.com/author/brandon-rollins/page/1#subscribeBlock) # Brandon Rollins ![Brandon Rollins](https://blog.shift4shop.com/hubfs/Brandon%20Rollins.png) Brandon Rollins is a Marketing Consultant at Fulfillrite. His main areas of expertise are online marketing and supply chain management. He also runs Pangea Marketing Agency and Pangea Games. Find me on: [https://fulfillrite.com/  ](https://fulfillrite.com/) ### Recent Posts [Starting a Business](https://blog.shift4shop.com/topic/starting-a-business) | 9 min read ## [How to Estimate Demand for New Product Ideas](https://blog.shift4shop.com/estimate-demand-new-product) By [Brandon Rollins](https://blog.shift4shop.com/author/brandon-rollins) [November 13, 2020](https://blog.shift4shop.com/estimate-demand-new-product) [0 Comments](https://blog.shift4shop.com/estimate-demand-new-product#comments-listing) [![estimating demand](https://blog.shift4shop.com/hs-fs/hubfs/iStock-667577354.jpg?width=12&name=iStock-667577354.jpg)](https://blog.shift4shop.com/estimate-demand-new-product) [**](https://blog.shift4shop.com/estimate-demand-new-product) Whether you're starting a new business or building upon an existing one, at some point, you will have to start selling a new product or service. Doing so, however, is risky because it's hard to tell for sure how they will be received until after you've done all the hard work. [Continue Reading...](https://blog.shift4shop.com/estimate-demand-new-product) - [Tweet](https://twitter.com/share) [Shipping & Fulfillment](https://blog.shift4shop.com/topic/shipping-fulfillment) | 9 min read ## [Guide to 3PL - Third-Party Logistics](https://blog.shift4shop.com/guide-to-3pl-third-party-logistics) By [Brandon Rollins](https://blog.shift4shop.com/author/brandon-rollins) [August 18, 2020](https://blog.shift4shop.com/guide-to-3pl-third-party-logistics) [0 Comments](https://blog.shift4shop.com/guide-to-3pl-third-party-logistics#comments-listing) [![Third-Party Logistics (3PL)](https://blog.shift4shop.com/hs-fs/hubfs/iStock-1125367903.jpg?width=12&name=iStock-1125367903.jpg)](https://blog.shift4shop.com/guide-to-3pl-third-party-logistics) [**](https://blog.shift4shop.com/guide-to-3pl-third-party-logistics) Running a successful eCommerce business is a ton of work. You have to set up and maintain a website, find great products to sell, market your business, and keep your customers happy. A big part of that is making sure you get items into your customers' hands safe and sound. Unfortunately, this is often easier said than done. Many eCommerce owners start out by shipping their own items. For a little while, this can work out well. However, as a store grows, it can quickly become overwhelming to\[...\] [Continue Reading...](https://blog.shift4shop.com/guide-to-3pl-third-party-logistics) - [Tweet](https://twitter.com/share) [Customer Service](https://blog.shift4shop.com/topic/customer-service) | 8 min read ## [12 Tips to Turn One-Time Shoppers into Lifetime Buyers](https://blog.shift4shop.com/turning-one-time-shoppers-into-lifetime-buyers) By [Brandon Rollins](https://blog.shift4shop.com/author/brandon-rollins) [January 08, 2020](https://blog.shift4shop.com/turning-one-time-shoppers-into-lifetime-buyers) [0 Comments](https://blog.shift4shop.com/turning-one-time-shoppers-into-lifetime-buyers#comments-listing) [![loyal customers](https://blog.shift4shop.com/hs-fs/hubfs/iStock-1073935306.jpg?width=12&name=iStock-1073935306.jpg)](https://blog.shift4shop.com/turning-one-time-shoppers-into-lifetime-buyers) [**](https://blog.shift4shop.com/turning-one-time-shoppers-into-lifetime-buyers) New customers are the lifeblood of successful businesses. At least, that is a belief that many business owners have internalized. You can see it in their actions. For example, SocialMediaToday reports that 7 million advertisers spent $10.1 billion on pay-per-click online ads in the year 2017 alone. For more experienced business owners, though, a different goal reigns supreme: turning one-time shoppers into lifetime buyers. Early on, businesses focus on generating leads. Established businesses,\[...\] [Continue Reading...](https://blog.shift4shop.com/turning-one-time-shoppers-into-lifetime-buyers) - [Tweet](https://twitter.com/share) [Shipping & Fulfillment](https://blog.shift4shop.com/topic/shipping-fulfillment) | 7 min read ## [15 Must-Have Features to Consider When Selecting a Fulfillment Company](https://blog.shift4shop.com/select-a-fulfillment-company) By [Brandon Rollins](https://blog.shift4shop.com/author/brandon-rollins) [June 20, 2019](https://blog.shift4shop.com/select-a-fulfillment-company) [0 Comments](https://blog.shift4shop.com/select-a-fulfillment-company#comments-listing) [![fulfillment company feature](https://blog.shift4shop.com/hs-fs/hubfs/fulfillment%20company%20feature.jpg?width=12&name=fulfillment%20company%20feature.jpg)](https://blog.shift4shop.com/select-a-fulfillment-company) [**](https://blog.shift4shop.com/select-a-fulfillment-company) When you’re running an eCommerce store, you want to scale your operations. After a certain point, though, you won't be able to efficiently fill orders on your own. It's simply too much work. The act of filling orders takes you and your employees away from what's most important - growing the business. For that reason, many business owners [outsource order fulfillment to a fulfillment company](https://fulfillrite.com/open/). Fulfillment companies take care of day-to-day tasks associated with shipping so you don't have to worry\[...\] [Continue Reading...](https://blog.shift4shop.com/select-a-fulfillment-company) - [Tweet](https://twitter.com/share) - [1](https://blog.shift4shop.com/author/brandon-rollins/page/1) ### Leave a reply or comment below ### Sign up for Marketing Tips ### Related posts [![3dcart logo](https://blog.shift4shop.com/hubfs/shift4shop/shift4shop-Black.png) |Blog](https://blog.3dcart.com/) ### Sign up for Marketing Tips [![New call-to-action](https://no-cache.hubspot.com/cta/default/3365633/fcff512b-4483-4b5f-b166-fec0d89749f8.png)](https://cta-redirect.hubspot.com/cta/redirect/3365633/fcff512b-4483-4b5f-b166-fec0d89749f8)   ### Resources [Apps & Integrations](https://blog.3dcart.com/topic/apps-integrations) [B2B Ecommerce](https://blog.3dcart.com/topic/b2b-ecommerce) [Conversion Optimization](https://blog.3dcart.com/topic/conversion-optimization) [Customer Service](https://blog.3dcart.com/topic/customer-service) [Digital Payments](https://blog.3dcart.com/topic/digital-payments) [Ecommerce Features](https://blog.3dcart.com/topic/ecommerce-features) [Ecommerce Marketing](https://blog.3dcart.com/topic/ecommerce-marketing) [eCommerce News](https://blog.3dcart.com/topic/ecommerce-news) [Email Marketing](https://blog.3dcart.com/topic/email-marketing) [Fraud Prevention](https://blog.3dcart.com/topic/fraud-prevention) [Holiday Shopping](https://blog.3dcart.com/topic/holiday-shopping) [Search Engine Optimization](https://blog.3dcart.com/topic/seo) [Shipping & Fulfillment](https://blog.3dcart.com/topic/shipping-fulfillment) [Social Media](https://blog.3dcart.com/topic/social) [Starting an Online Business](https://blog.3dcart.com/topic/starting-a-business) [Success Stories](https://blog.3dcart.com/topic/success-stories) [Web Design](https://blog.3dcart.com/topic/web-design)   ### Popular Articles Search Articles  [![](https://feedburner.google.com/fb/images/pub/feed-icon32x32.png)](http://feeds.feedburner.com/3dcartEcommerceBlog) [RSS Feed](http://feeds.feedburner.com/3dcartEcommerceBlog)  [![3dcart eCommerce Blog - Blog Directory OnToplist.com](https://www.ontoplist.com/images/ontoplist31.png?id=59e75cd39646e)](https://www.ontoplist.com/blogs/3dcart-ecommerce-blog_59e75cd39646e/) [Want to be a Guest Author?](https://blog.3dcart.com/guest-posts-application) Copyright © 2023 Shift4Shop. 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