--- title: 7 Easy-to-Implement Strategies for Acquiring New Customers description: 7 Easy-to-Implement Strategies for Acquiring New Customers image: https://blog.shift4shop.com/hubfs/Imported_Blog_Media/customeracquisition.jpg --- [![eCommerce Blog](https://blog.shift4shop.com/hubfs/shift4shop/shift4-blog.jpg)](https://blog.shift4shop.com/) [![shift4shop logo](https://blog.shift4shop.com/hubfs/shift4shop/shift4shop-Black.png) |Blog](https://blog.3dcart.com/) [Sign Up](https://www.3dcart.com/freetrial.htm?utm_campaign=Blog&utm_source=blog&utm_medium=blog-cta&utm_content=free-trial-cta) [Subscribe](https://blog.shift4shop.com/blog/7-easy-to-implement-strategies-for-acquiring-new-customers#subscribeBlock) [eCommerce Marketing](https://blog.shift4shop.com/topic/ecommerce-marketing)| 3 min read # 7 Easy-to-Implement Strategies for Acquiring New Customers By [Shift4Shop](https://blog.shift4shop.com/author/shift4shop) [0 Comments](https://blog.shift4shop.com/blog/7-easy-to-implement-strategies-for-acquiring-new-customers#comments-listing) ![](https://blog.shift4shop.com/hubfs/Imported_Blog_Media/customeracquisition.jpg) [![customeracquisition](https://blog.shift4shop.com/hs-fs/hubfs/Imported_Blog_Media/customeracquisition.jpg?width=584&height=591&name=customeracquisition.jpg)](https://blog.shift4shop.com/hubfs/Imported_Blog_Media/customeracquisition.jpg) Growing your online store can be tough, tiresome work. With organic search listings playing such a massive role in generating traffic and sales, many merchants find themselves too consumed or overwhelmed to explore and implement other less common, yet tremendously powerful, marketing channels. If you’re looking to reevaluate your [marketing strategy](https://blog.shift4shop.com/ecommerce-marketing-strategy) and improve your customer acquisition ability, check out the following simple strategies that can yield big results for your online store. **1. Automate Email Marketing** Email is one of the most powerful marketing channels available to merchants, second only to search. According to the [Direct Marketing Association](https://www.copyblogger.com/email-marketing/), email has a ROI of 4300%, making it an invaluable and essential tool in acquiring new customers. Furthermore, [studies](https://myemma.com/blog/article/21-must-know-email-automation-stats) show that automated emails can produce conversion rates as high as 50% and increase revenue by 10%. **2. Leverage Third-Party Audiences** One of the easiest and best ways to build your customer-base is to find an influential source that already boasts an established audience. Engaging with a trusted or influential third party’s following can allow you to quickly secure the customers you’re in search of. You can try your hand at guest blogging, request a social media shout out, create great share-worthy content for backlinks, or if possible, attain press coverage by a source related to your industry. **3. Appeal with 2-Sided Referral** Referral marketing is one of the most influential and effective marketing channels available to retailers. According to [Nielsen](https://www.nielsen.com/us/en/insights/reports/2012/global-trust-in-advertising-and-brand-messages.html), 92% of consumers say they trust recommendations from friends and family above all other advertising sources. Consequently, it’s no surprise that referrals are responsible for 65% of new business. Offering rewards to a referee and his referral is an excellent way to bolster this already tried-and-true marketing tactic and increase the likelihood for customer participation. **4. Engage on Social Media Sites** Talking about your business and products with an established community is a great way to bring attention to your store. Participating in an open discussion or offering helpful advice can put your brand in the spotlight without direct or overbearing advertising. Great communities to possibly explore include Quora or Reddit – just take precaution that where ever you decide to engage, your community and topic are related to your product or industry. **5. Create Great Sales Content** Creating awesome content that helps sell your products, such as product videos and helpful FAQs, is an excellent tool for aiding in a customer’s purchasing decision. Furthermore, studies show that 62% of Millennials believe that content is key to brand loyalty. Producing a consistent supply of high-quality content will not only help attract new customers, but retain your current customers too. **6. Promote Your Products on Instagram and Pinterest** One of the biggest drawbacks to shopping online is that customers can’t touch or feel your products. High quality images serve to alleviate this hindrance, appealing to an onlooker’s senses and desires. But great images don’t have to be restricted to your product pages alone. Utilizing visual platforms such as Instagram and Pinterest is a great way to get your products noticed by a larger, high-conversion producing audience. Take time to do a little preliminary research, ensuring your images are targeting not only the correct audience, but are posted at a time when most of them are online as well. **7. Have an Awesome Website** This may seem like a no-brainer, but having a great website that wows visitors at first glance is an absolute must for acquiring new shoppers. Visitors to your store spend just mere seconds (less than 7!) evaluating your site before making their decision to exit or browse. Capturing their attention with an awesome design and smart content is a surefire way to allure shoppers and push them toward your checkout. **Conclusion** Whether you’re a big brand with an already massive following or have just launched your first online store, there’s always room for growth and improvement when it comes to customer acquisition. Try adopting some of the above strategies and use analytic tools to analyze which channels provide your business with the best results. The road to a more profitable future is a bumpy one, but its bountiful rewards will only fuel your progress. - [Tweet](https://twitter.com/share) ### Leave a reply or comment below ### Sign up for Marketing Tips ### Related posts [A Marketing Enablement Guide for eCommerce Entrepreneurs](https://blog.shift4shop.com/marketing-enablement-guide-ecommerce-entrepreneurs) Marketing enablement allows you to navigate business challenges by bridging the gap between your marketing team and sales teams. It revolutionizes the way you generate, share, and analyze marketing ... [Read More](https://blog.shift4shop.com/marketing-enablement-guide-ecommerce-entrepreneurs) November 27, 2024 [5 Content Types to Focus on for Marketing Your eCommerce Store](https://blog.shift4shop.com/content-types-marketing-ecommerce-store) Content marketing isn’t novel; all your competitors are posting content on their websites and social media. However, as an eCommerce business owner, strong content — and in the right formats — can ... [Read More](https://blog.shift4shop.com/content-types-marketing-ecommerce-store) October 02, 2024 [The Benefits & Challenges of Inbound or Outbound Marketing For eCommerce](https://blog.shift4shop.com/inbound-outbound-marketing-ecommerce-benefits-challenges) Inbound and outbound marketing are both powerful tools in their own right. Knowing how to market your product or service is one of the most essential tasks for any business, whether a start-up or a ... 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