If you’re a business owner, you have a lot to juggle. There's content to create, marketing to organize, teams to manage — it's a long to-do list. The last thing you have time for is sifting through pages of eCommerce metrics. However, eCommerce metrics are vital if you want to grow your business. They show where you are in terms of customers and revenue, they show where you can make improvements, and they help you provide the personalized experiences customers expect.
How can you analyze all that data without it taking over your life? One solution is eCommerce dashboards. They bring together your important metrics and track them for you. You can also customize them according to your business goals.
In this article, we'll look at eight eCommerce dashboard examples you could use. But first, we'll look at what an eCommerce dashboard is and why you need one.
An eCommerce dashboard is an important eCommerce business tool. It tracks all your data in one place to give you a clear view of your business. You can customize your eCommerce dashboard to show data like:
With an eCommerce dashboard, you’ll no longer have to trawl through vast amounts of data. You can display data in tables, graphs, and charts to make it easy to compare. You can also view it in real-time or sort it according to days, weeks, months, or even years.
It’s also easy to see where your business is struggling. For example, you might notice your social media posts aren’t getting much engagement. If that's the case, you can tweak your social media strategy and then track the results.
To know what to include in your eCommerce dashboard, you need to know what your business goals are. If your goal is to increase revenue, you need metrics like revenue growth, cost per acquisition, and churn rate. If you want to reach a wider audience, you need metrics like reach, impressions, and engagement.
Most eCommerce dashboards include metrics that fall into the following categories:
Let’s look at each of these metrics before we move on to eCommerce dashboard examples.
Revenue metrics show your costs and profit margins. You can see where you’re spending the most money and where you could start saving. Examples include:
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Conversion metrics show how many customers are converted into sales. Conversion rate is an obvious example, but others include:
With so much competition, it's crucial your customers have a good experience. Quality of experience is quantifiable by studying metrics like:
Traffic metrics show which channels bring the most traffic and revenue. They include:
You can customize eCommerce dashboards according to your business goals and department. But here are eight eCommerce dashboard examples to get you started.
A website is still one of the best ways to reach customers. As such, you need to know how customers find your website and any pain points that stop them returning. Cue the website analytics dashboard.
A website analytics dashboard lets you track website activity and performance. It does it in real-time, too — handy if you have a last-minute meeting or web conference.
The kinds of metrics you can track with a website analytics dashboard include:
Managing supply chains is complicated. A supply chain dashboard is essential if you're going to keep track of your KPIs. They can help you with order and inventory management, meaning that you will never run out of stock. And that will keep customers happy.
A supply chain dashboard can include metrics like:
To manage a call center, you need to know its performance. If customers are on hold too long or they’re unhappy with your audio conferencing software, you need to know. In other words, you need to track your call center metrics. A call center dashboard can track these for you so you can focus on boosting your efficiency.
Call center metrics to track include:
Social media marketing is an important channel for reaching customers. After all, nearly four billion people use social media worldwide. But when you’re trying to keep track of multiple channels, it can get complicated.
Social media dashboards give you important insights into how your content is performing across all your channels. They include everything related to your social media accounts, such as:
To succeed in the SaaS (software-as-a-service) industry, you need to have an in-depth understanding of your customers. With a SaaS dashboard, you can build a profile of your ideal customer and compare it to your real data. That way, you can see if your average CLV (customer lifetime value) is near your ideal CLV, for instance.
SaaS metrics include:
Content marketing helps you reach customers by providing them with useful content. A content effectiveness dashboard shows how your content is performing on your website or blog. It can also show who your main audience is so you'll have a better idea of the kind of content to create.
To measure your content effectiveness, you should include the following metrics:
Sales teams have a lot of targets. It's important to know how your business is performing by tracking metrics like your online shopping cart abandonment rate. It has an industry average of 75%, so anything higher would be cause for concern. With a sales performance dashboard, you can ensure your metrics are in line with industry averages.
Sales dashboards can track metrics like:
Search engine optimization means creating content that ranks highly on search engines. If people are going to find your website, you need to track SEO metrics with an SEO performance dashboard. SEO dashboards can show you data like which pages are performing well and which you could improve.
The kinds of metrics you can include on an SEO dashboard are:
The best eCommerce dashboards are a bit like the best ERP for retail. ERP (enterprise resource planning) dashboards seamlessly integrate your business processes; eCommerce dashboards seamlessly integrate your KPIs. This means you can track and visualize data without complex mental math.
How can you create a great eCommerce dashboard? Follow these simple steps:
Your eCommerce platform of choice, like Shift4Shop, may already have a built-in eCommerce dashboard that includes automatic, real-time metrics and reports as well.
In this article, we’ve looked at eight eCommerce dashboard examples that can help you track the data that is important to your business. The kind of dashboard you choose depends on your business goals and who will be using it.
Ecommerce dashboards help you save time and gain important insights into how your business performs. This, in turn, helps you improve your customer experience, which is vital in today's increasingly crowded eCommerce market.