--- title: 4 Tips to Build Trust on Your B2B Ecommerce Website description: Trust and credibility are vital when reaching customers, whether you do business B2C or B2B. Learn how to design your eCommerce website to communicate your business's authority to B2B buyers. image: https://blog.shift4shop.com/hubfs/ThinkstockPhotos-sb10061547bv-001.png --- [![eCommerce Blog](https://blog.shift4shop.com/hubfs/shift4shop/shift4-blog.jpg)](https://blog.shift4shop.com/) [![shift4shop logo](https://blog.shift4shop.com/hubfs/shift4shop/shift4shop-Black.png) |Blog](https://blog.3dcart.com/) [Sign Up](https://www.3dcart.com/freetrial.htm?utm_campaign=Blog&utm_source=blog&utm_medium=blog-cta&utm_content=free-trial-cta) [Subscribe](https://blog.shift4shop.com/how-to-build-trust-on-your-b2b-ecommerce-website#subscribeBlock) [B2B eCommerce](https://blog.shift4shop.com/topic/b2b-ecommerce)| 5 min read # 4 Tips to Build Trust on Your B2B Ecommerce Website By [Jimmy Rodriguez](https://blog.shift4shop.com/author/jimmy-rodriguez) [0 Comments](https://blog.shift4shop.com/how-to-build-trust-on-your-b2b-ecommerce-website#comments-listing) ![](https://blog.shift4shop.com/hubfs/ThinkstockPhotos-sb10061547bv-001.png) For all of the effort, time, and money we pour into marketing and sales, how do we define success? It’s easy to point to revenue or customer acquisition, concrete metrics that boost your bottom line in a measurable way. But there’s one thing your website has to do really well before we get there: **build trust and credibility**. No matter what you sell or who your customers are, **without trust, there’s no sale**. Every sale, every customer relationship depends on the customer’s willingness to trust in your business and your ability to meet their needs. According to Earnest Agency, a whopping [81% of B2B purchase cycles](https://www.earnest-agency.com/ideas-and-insight/earnest-in-motion/vital-statistics-for-b2b-marketers-two/) begin with a web search. That means it’s your website that has to carry much of the credibility-building burden. Can your ecommerce website handle that? **Follow our tips below, and your site will be ready for the challenge.** ## Design for Credibility There are a lot of ways to build trust and credibility when [building your B2B website](https://www.3dcart.com/b2b-ecommerce.html) – you might not immediately consider the design. You should! NewsCred shared that [nearly half](https://www.slideshare.net/NewsCred/50-best-stats-presentation) of those surveyed rely on your website’s design to assess how credible your company is. You’ve probably experienced this as a consumer, too. When a website looks like it was built by a toddler hopped up on Yoo-hoo and Paw Patrol, are you inclined to pull out your wallet and hand over a credit card number? Neither are your customers. Designing a website that adds credibility doesn’t mean you have to invest tens of thousands of dollars on a developer. Just keep a few best practices in mind, and when in doubt, keep it simple. - **Effortless navigation.** Nothing frustrates web visitors like making it impossible to find the information they came for. It’s a poor web experience and can even make it seem like you’re being less than transparent about things like pricing information. To avoid falling into that trap, use a clear, responsive navigation menu with common page titles. - **Clean, concise copy.** When it comes to the copy on your page, avoid trying to be too clever. Use simple, concise language to get your message across. Cut out jargon and buzzwords, and ensure every word on the screen serves to further the goal of that page. - **No disruptive bells and whistles.** Pop-ups, autoplay video, flashing elements… avoid all of these. Your website’s main goal is to give visitors the information they’re looking for – disruptive bells and whistles only serve to get in the way of that goal and annoy potential customers. ## Invest in Your ‘About’ Page Customers, especially business customers, want to know what you’re all about before they do business with your company. They want to know who they’re working with, what drives your business, what your goals are. ![b2b-aboutus-page-example](https://blog.shift4shop.com/hs-fs/hubfs/blogs/b2b/b2b-aboutus-page-example.png?width=600&name=b2b-aboutus-page-example.png) Where do potential customers look for that information? Most often, on your [About page](https://blog.shift4shop.com/about-us-page). That’s why it’s more than worthwhile to invest time and effort in creating a transparent and compelling one. Craft an irresistible story of your business, your mission, and your team. Here are a few tips to help you along the way: - Speak to your *why* - Avoid disingenuous jargon and buzzwords - Get input from the whole team - Showcase the real people behind the scenes - If you can, hire a professional copywriter to tell your story ## Leverage Social Proof One of the biggest tricks of the credibility trade is letting other people’s words build up trust in your business. As a vendor, your own assertions only carry so much weight in the minds of buyers. After all, you have a pretty vested interest in making your business look good. That’s why social proof like product reviews, testimonials, and social media posts are your best friends. Econsultancy found that product reviews are considered[twelve times](https://econsultancy.com/blog/9366-ecommerce-consumer-reviews-why-you-need-them-and-how-to-use-them#i.35yv7v2okfp7yq) as trustworthy as the manufacturer’s product description, and as many as [70% of buyers](https://blog.bufferapp.com/social-proof) use product previews to help them make informed buying decisions. Not to mention, customers who are referred by other customers end up with [16% higher lifetime value](https://www.gfkmir.com/files/gfkv_13004_mir_01_2013_art1.pdf), and 18% lower churn rate, than others. ![b2b-social-proof-example](https://blog.shift4shop.com/hs-fs/hubfs/blogs/b2b/b2b-social-proof-example.png?width=600&name=b2b-social-proof-example.png) Here are a few ways you can leverage social proof to build trust and credibility on your ecommerce website: - Quote customer testimonials on your homepage - Include [customer reviews](https://blog.3dcart.com/how-to-use-customer-reviews-to-boost-conversions-on-your-online-store) on product listings - Leverage educational content like case studies - Embed positive social media posts from customers - Link to third-party reviews and ratings ## Trust & Credibility Are the Key No matter who you are or what your business sells, **building trust and credibility through your ecommerce website has to be a priority**. Before customer acquisition, before orders, before revenue, it’s your job to prove to leads and prospects that your business can earn their trust and their business. Speak to that on your ecommerce website, and the acquisition and sales will take care of themselves. --- [![Download "The Essential Features for B2B eCommerce"](https://no-cache.hubspot.com/cta/default/3365633/57062a01-3204-4582-9266-9afd28114f4e.png)](https://cta-redirect.hubspot.com/cta/redirect/3365633/57062a01-3204-4582-9266-9afd28114f4e) - [Tweet](https://twitter.com/share) ### Leave a reply or comment below ### Sign up for Marketing Tips ### Related posts [How to Track Customer Health Scores for B2B eCommerce in 2024: A Checklist](https://blog.shift4shop.com/track-customer-health-scores-b2b-ecommerce) The rapidly growing B2B eCommerce industry invites competition on all fronts. Keeping your B2B eCommerce ahead in 2024 requires understanding your market and closely monitoring your business health. ... [Read More](https://blog.shift4shop.com/track-customer-health-scores-b2b-ecommerce) April 17, 2024 [The Ultimate Marketing Guide for B2B eCommerce Entrepreneurs](https://blog.shift4shop.com/marketing-guide-b2b-ecommerce-entrepreneurs) The global B2B eCommerce market is worth over five times more than the B2C market and is valued at nearly $15 trillion USD. [Read More](https://blog.shift4shop.com/marketing-guide-b2b-ecommerce-entrepreneurs) April 05, 2023 [B2B eCommerce in 2023: Everything You Need To Know](https://blog.shift4shop.com/b2b-ecommerce-2023) Reports state that B2B eCommerce resulted in only 9% of total B2B product sales in the US. However, the COVID-19 pandemic changed this scenario by revolutionizing buyer preferences. Additionally, the ... [Read More](https://blog.shift4shop.com/b2b-ecommerce-2023) March 08, 2023 [![3dcart logo](https://blog.shift4shop.com/hubfs/shift4shop/shift4shop-Black.png) |Blog](https://blog.3dcart.com/) ### Sign up for Marketing Tips [![New call-to-action](https://no-cache.hubspot.com/cta/default/3365633/fcff512b-4483-4b5f-b166-fec0d89749f8.png)](https://cta-redirect.hubspot.com/cta/redirect/3365633/fcff512b-4483-4b5f-b166-fec0d89749f8)   ### Resources [Apps & Integrations](https://blog.3dcart.com/topic/apps-integrations) [B2B Ecommerce](https://blog.3dcart.com/topic/b2b-ecommerce) [Conversion Optimization](https://blog.3dcart.com/topic/conversion-optimization) [Customer Service](https://blog.3dcart.com/topic/customer-service) [Digital Payments](https://blog.3dcart.com/topic/digital-payments) [Ecommerce Features](https://blog.3dcart.com/topic/ecommerce-features) [Ecommerce Marketing](https://blog.3dcart.com/topic/ecommerce-marketing) [eCommerce News](https://blog.3dcart.com/topic/ecommerce-news) [Email Marketing](https://blog.3dcart.com/topic/email-marketing) [Fraud Prevention](https://blog.3dcart.com/topic/fraud-prevention) [Holiday Shopping](https://blog.3dcart.com/topic/holiday-shopping) [Search Engine Optimization](https://blog.3dcart.com/topic/seo) [Shipping & Fulfillment](https://blog.3dcart.com/topic/shipping-fulfillment) [Social Media](https://blog.3dcart.com/topic/social) [Starting an Online Business](https://blog.3dcart.com/topic/starting-a-business) [Success Stories](https://blog.3dcart.com/topic/success-stories) [Web Design](https://blog.3dcart.com/topic/web-design)   ### Popular Articles Search Articles  [![](https://feedburner.google.com/fb/images/pub/feed-icon32x32.png)](http://feeds.feedburner.com/3dcartEcommerceBlog) [RSS Feed](http://feeds.feedburner.com/3dcartEcommerceBlog)  [![3dcart eCommerce Blog - Blog Directory OnToplist.com](https://www.ontoplist.com/images/ontoplist31.png?id=59e75cd39646e)](https://www.ontoplist.com/blogs/3dcart-ecommerce-blog_59e75cd39646e/) [Want to be a Guest Author?](https://blog.3dcart.com/guest-posts-application) Copyright © 2023 Shift4Shop. All Rights Reserved. ## Rocket Fuel for Your Business About Shift4Shop ![](https://www.shift4shop.com/2021/images/icons/dropdown-blue.svg) [Why Shift4Shop](https://www.shift4shop.com/why-3dcart.html) [Shopping Cart Software](https://www.shift4shop.com/shopping-cart-software.html) [Success Stories](https://www.shift4shop.com/lp/success-stories/) [Shift4Shop Reviews](https://www.shift4shop.com/shopping-cart-reviews.html) [eCommerce Blog](https://blog.shift4shop.com/) [Sitemap](https://www.shift4shop.com/sitemap.html) eCommerce ![](https://www.shift4shop.com/2021/images/icons/dropdown-blue.svg) [Features](https://www.shift4shop.com/all-features.html) [How to Sell Online](https://www.shift4shop.com/sell-online.htm) [Create a Website](https://www.shift4shop.com/build-ecommerce-website.htm) [Start an Online Store](https://www.shift4shop.com/start-an-online-store.html) [eCommerce](https://www.shift4shop.com/ecommerce-saas.html) [Online Store Builder](https://www.shift4shop.com/build-an-online-store.html) Resources ![](https://www.shift4shop.com/2021/images/icons/dropdown-blue.svg) [eCommerce Web Design](https://www.shift4shop.com/ecommerce-web-design.htm) [eCommerce Marketing](https://www.shift4shop.com/ecommerce-marketing-tools.html) [Custom Development](https://www.shift4shop.com/custom-development.html) [Start an Online Business](https://www.shift4shop.com/start-an-online-business.html) [App Store](https://apps.shift4shop.com/) [Theme Store](https://themes.shift4shop.com/) Technical Support ![](https://www.shift4shop.com/2021/images/icons/dropdown-blue.svg) [Support Center](https://support.3dcart.com/) [eCommerce Forum](https://forums.shift4shop.com/) [eCommerce University](https://www.shift4shop.com/lp/ecommerce-university/) [Developer Portal](https://developer.3dcart.com/) [Supported Payments](https://www.shift4shop.com/ecommerce-payment-gateways.html) Company ![](https://www.shift4shop.com/2021/images/icons/dropdown-blue.svg) [About Us](https://www.shift4shop.com/aboutus.htm) [Contact Us](https://www.shift4shop.com/aboutus.htm#contact-area) [Become a Partner](https://www.shift4shop.com/ecommerce-partners.html) [Affiliate Program](https://www.shift4shop.com/3dcart-affiliates.html) Copyright © 2025 Shift4Shop [Terms and Conditions](https://www.shift4shop.com/legal.html) [Privacy Policy](https://www.shift4shop.com/privacy.html) Copyright © 2025 Shift4Shop ```json { "@context" : "http://schema.org", "@type" : "Organization", "address" : { "@type" : "PostalAddress", "addressCountry" : "United States", "addressLocality" : "Center Valley", "addressRegion" : "PA", "postalCode" : "18034", "streetAddress" : "3501 Corporate Pkwy " }, "alternateName" : "3dcart Shopping Cart Software", "areaServed" : { "@type" : "GeoCircle", "geoMidpoint" : { "@type" : "GeoCoordinates", "latitude" : "37.0902", "longitude" : "95.7129" }, "geoRadius" : "500 km" }, "description" : "Shopping Cart Software", "email" : "sales@3dcart.com", "image" : "https://www.3dcart.com/images/logo.png", "logo" : "https://www.3dcart.com/images/logo.png", "mainEntityOfPage" : { "@id" : "https://blog.shift4shop.com/how-to-build-trust-on-your-b2b-ecommerce-website", "@type" : "WebPage", "description" : "Trust and credibility are vital when reaching customers, whether you do business B2C or B2B. Learn how to design your eCommerce website to communicate your business's authority to B2B buyers." }, "naics" : "5112", "name" : "3dcart", "sameAs" : [ "https://www.3dcart.com", "https://www.facebook.com/3dcart", "https://www.twitter.com/3dcart", "https://plus.google.com/+3dcart", "https://instagram.com/3dcart/", "https://www.youtube.com/3dcart", "https://www.linkedin.com/company/3dcart.com", "https://www.pinterest.com/3dcart" ], "telephone" : "8882762108", "url" : "https://www.shift4shop.com" } ``` ```json { "@context" : "http://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Jimmy Rodriguez" }, "dateModified" : "March 5, 2020, 3:42:12 PM", "datePublished" : "2018-05-25 13:00:00", "description" : "Trust and credibility are vital when reaching customers, whether you do business B2C or B2B. Learn how to design your eCommerce website to communicate your business's authority to B2B buyers.", "headline" : "4 Tips to Build Trust on Your B2B Ecommerce Website", "image" : { "@type" : "ImageObject", "url" : "https://cdn2.hubspot.net/hubfs/3365633/ThinkstockPhotos-sb10061547bv-001.png" }, "mainEntityOfPage" : { "@id" : "https://blog.3dcart.com", "@type" : "WebPage", "description" : "eCommerce Blog by 3dcart" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.3dcart.com/images/logo.png" }, "name" : "3dcart" } } ```