Lucy Manole

Lucy Manole
Lucy Manole is a creative content writer and strategist at Marketing Digest. She specializes in writing about digital marketing, technology, entrepreneurship, and education. When she is not writing or editing, she spends time reading books, cooking and traveling.

Recent Posts

Conversion Optimization | 9 min read

6 Tips To Streamline Your Sales Process as an eCommerce Brand

In a world that increasingly finds itself shopping through a screen, eCommerce has become a bustling avenue for consumers and businesses to procure what they need. Whether it's the latest iPhone (B2C), a bulk order of office supplies (B2B), or even a subscription to a software service (B2C or B2B), eCommerce is where the money’s at.

Shipping & Fulfillment | 10 min read

Mastering eCommerce Freight: A Guide for Small to Mid-Sized Businesses

Ensuring smooth eCommerce freight logistics is a challenge for many small to mid-sized businesses (SMBs) that operate globally, often grappling with high shipping costs, complex customs regulations, inventory management, and smooth logistics and visibility throughout the shipping process.

eCommerce News | 10 min read

Top 10 Trends That Will Shape eCommerce in 2023

The future of eCommerce is exciting, but marketers have a lot of work to do to stay on top of the latest trends and developments. 

SEO | 10 min read

How to Leverage SEO for Conversion Rate Optimization

Cost-per-click inflation is forcing businesses to spend more to maintain their position on search engines. The growing competition, ads getting bigger, and less ad space to compete for are among the top factors driving CPC up. So, businesses are looking to SEO and conversion rate optimization (CRO) to get more clicks that pay for themselves.

Starting a Business | 8 min read

5 Tips To Protect Your eCommerce Business When Scaling

The eCommerce industry has exploded in recent years due to the retail sector's ongoing digital transformation and an exponential surge in demand resulting from the global pandemic. Consequently, more money than ever before flows through digital stores across nearly every conceivable vertical.

SEO | 12 min read

7 Ways to Boost eCommerce Store Traffic Without Buying Ads

Ecommerce is a rapidly growing industry in today's digital space. There are about 24 million eCommerce sites across the world. Many eCommerce businesses are leveraging technology and innovation to drive traffic to their stores, create excellent customer experiences, and boost sales.

Customer Service | 9 min read

How to Set Up Proficient Customer Service For Your SaaS Business in 8 Steps

The customer is king, and for SaaS companies, this rings particularly true. SaaS companies, or Software as a Service, provide on-demand software services that are usually licensed on a subscription basis (monthly, yearly, etc.).

The perfect example of a SaaS company is Netflix. Netflix users pay the company a certain amount each month for web-based services (streaming of movies, shows, etc.), following a fixed subscription model.

The industry has grown in leaps and bounds with easy access to[...]

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