---
title: Shift4Shop eCommerce Blog | Conversion Optimization (7)
description: Conversion Optimization | eCommerce Blog by Shift4Shop (7)
---

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# Shift4Shop eCommerce Blog | Conversion Optimization (7)

[Conversion Optimization](https://blog.shift4shop.com/topic/conversion-optimization) | 3 min read

## [Turn Order Receipts into a Marketing Tool](https://blog.shift4shop.com/blog/easy-email-receipt-marketing-hacks-to-boost-sales)

 By [Jimmy Rodriguez](https://blog.shift4shop.com/author/jimmy-rodriguez) [January 20, 2016](https://blog.shift4shop.com/blog/easy-email-receipt-marketing-hacks-to-boost-sales) [0 Comments](https://blog.shift4shop.com/blog/easy-email-receipt-marketing-hacks-to-boost-sales#comments-listing)

[![](https://blog.shift4shop.com/hs-fs/hubfs/Imported_Blog_Media/receiptwoman.jpg?width=12&name=receiptwoman.jpg)](https://blog.shift4shop.com/blog/easy-email-receipt-marketing-hacks-to-boost-sales)

[**](https://blog.shift4shop.com/blog/easy-email-receipt-marketing-hacks-to-boost-sales)

A digital receipt, delivered straight to your customer’s inbox, is a powerful marketing channel that many businesses fail to fully utilize. Email receipts are an easy way for small and large businesses to establish powerful call-to-actions and promote free, revenue-generating advertising.

While the primary purpose of an email receipt should always be functional and never marketing-oriented, that doesn’t mean there isn’t room to incorporate tactics that will increase revenue. An excellent email\[...\]

[Continue Reading...](https://blog.shift4shop.com/blog/easy-email-receipt-marketing-hacks-to-boost-sales)

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[Conversion Optimization](https://blog.shift4shop.com/topic/conversion-optimization) | 3 min read

## [5 hacks to Increase Your Average Order Value](https://blog.shift4shop.com/blog/5-hacks-to-increase-your-average-order-value)

 By [Shift4Shop](https://blog.shift4shop.com/author/shift4shop) [December 01, 2015](https://blog.shift4shop.com/blog/5-hacks-to-increase-your-average-order-value) [0 Comments](https://blog.shift4shop.com/blog/5-hacks-to-increase-your-average-order-value#comments-listing)

[![](https://blog.shift4shop.com/hs-fs/hubfs/Imported_Blog_Media/businessman.jpg?width=12&name=businessman.jpg)](https://blog.shift4shop.com/blog/5-hacks-to-increase-your-average-order-value)

[**](https://blog.shift4shop.com/blog/5-hacks-to-increase-your-average-order-value)

For online retailers, increasing your Average Order Value (AOV) can be quite the tedious, challenging affair, especially when your sales depend on specific top-selling products. If you’re aiming to increase your average order value without increasing [product prices](https://blog.shift4shop.com/how-to-price-your-products), check out the following easy to implement tactics that will bump up your AOV while simultaneously promoting a positive shopping experience.

[Continue Reading...](https://blog.shift4shop.com/blog/5-hacks-to-increase-your-average-order-value)

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[Conversion Optimization](https://blog.shift4shop.com/topic/conversion-optimization) | 4 min read

## [Tips on How to Get More Sales from Your Current eCommerce Customers](https://blog.shift4shop.com/blog/tips-on-how-to-get-more-sales-from-your-current-ecommerce-customers)

 By [Shift4Shop](https://blog.shift4shop.com/author/shift4shop) [November 30, 2015](https://blog.shift4shop.com/blog/tips-on-how-to-get-more-sales-from-your-current-ecommerce-customers) [0 Comments](https://blog.shift4shop.com/blog/tips-on-how-to-get-more-sales-from-your-current-ecommerce-customers#comments-listing)

[![](https://blog.shift4shop.com/hs-fs/hubfs/Imported_Blog_Media/onlineshopping.jpg?width=12&name=onlineshopping.jpg)](https://blog.shift4shop.com/blog/tips-on-how-to-get-more-sales-from-your-current-ecommerce-customers)

[**](https://blog.shift4shop.com/blog/tips-on-how-to-get-more-sales-from-your-current-ecommerce-customers)

In marketing, the focus of many businesses is exclusively on attracting new customers. It’s an appealing and exciting route that many merchants believe will lead to higher sales and profits. While true, customer retention is just as critical to long-term success, and is actually much cheaper than acquiring new customers. In fact, the cost of acquiring a new customer is 5 to 10 ten times more expensive than retaining an existing one! Unless you’re a new business just starting out, your existing\[...\]

[Continue Reading...](https://blog.shift4shop.com/blog/tips-on-how-to-get-more-sales-from-your-current-ecommerce-customers)

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[Conversion Optimization](https://blog.shift4shop.com/topic/conversion-optimization) | 4 min read

## [Generate Conversions with the Power of Popups](https://blog.shift4shop.com/blog/generate-conversions-with-the-power-of-popups)

 By [Shift4Shop](https://blog.shift4shop.com/author/shift4shop) [November 11, 2015](https://blog.shift4shop.com/blog/generate-conversions-with-the-power-of-popups) [0 Comments](https://blog.shift4shop.com/blog/generate-conversions-with-the-power-of-popups#comments-listing)

[![](https://blog.shift4shop.com/hs-fs/hubfs/Imported_Blog_Media/popupguy.jpg?width=12&name=popupguy.jpg)](https://blog.shift4shop.com/blog/generate-conversions-with-the-power-of-popups)

[**](https://blog.shift4shop.com/blog/generate-conversions-with-the-power-of-popups)

Popups have earned themselves a bad reputation over the years. No doubt at some point or another you’ve earnestly sought the X of one of these intrusive windows. Their ill-timing presence often leads to browsing and shopping disruptions, provoking annoyance in the most patient of web surfers.

[Continue Reading...](https://blog.shift4shop.com/blog/generate-conversions-with-the-power-of-popups)

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[Conversion Optimization](https://blog.shift4shop.com/topic/conversion-optimization) | 2 min read

## [4 Major Ways eBooks Generate Leads for Your Business](https://blog.shift4shop.com/blog/4-major-ways-ebooks-generate-leads-for-your-business)

 By [Shift4Shop](https://blog.shift4shop.com/author/shift4shop) [October 24, 2014](https://blog.shift4shop.com/blog/4-major-ways-ebooks-generate-leads-for-your-business) [0 Comments](https://blog.shift4shop.com/blog/4-major-ways-ebooks-generate-leads-for-your-business#comments-listing)

[![](https://blog.shift4shop.com/hs-fs/hubfs/Imported_Blog_Media/156966547.jpg?width=12&name=156966547.jpg)](https://blog.shift4shop.com/blog/4-major-ways-ebooks-generate-leads-for-your-business)

[**](https://blog.shift4shop.com/blog/4-major-ways-ebooks-generate-leads-for-your-business)

When you see a book on the shelf or a friend gives you one as a gift, does it ever occur to you that this is some sort of marketing ploy? For most, if not all--- hardly.

Well, it's for this reason that a lot of online marketing experts agree that ebooks actually make wonderful promotional tools for ecommerce. After all, they're basically designed to inform or entertain, not sell anything. This is why you ought to consider coming up with your own ebooks in order to market your business\[...\]

[Continue Reading...](https://blog.shift4shop.com/blog/4-major-ways-ebooks-generate-leads-for-your-business)

- [Tweet](https://twitter.com/share)

[Conversion Optimization](https://blog.shift4shop.com/topic/conversion-optimization) | 6 min read

## [10 Jaw-Dropping Ways to Supercharge Your eCommerce Store for Success](https://blog.shift4shop.com/blog/10-jaw-dropping-ways-to-supercharge-your-ecommerce-store-for-success)

 By [Guest Author](https://blog.shift4shop.com/author/guest-author) [August 01, 2014](https://blog.shift4shop.com/blog/10-jaw-dropping-ways-to-supercharge-your-ecommerce-store-for-success) [1 Comment](https://blog.shift4shop.com/blog/10-jaw-dropping-ways-to-supercharge-your-ecommerce-store-for-success#comments-listing)

[![](https://blog.shift4shop.com/hs-fs/hubfs/Imported_Blog_Media/shipping.jpg?width=12&name=shipping.jpg)](https://blog.shift4shop.com/blog/10-jaw-dropping-ways-to-supercharge-your-ecommerce-store-for-success)

[**](https://blog.shift4shop.com/blog/10-jaw-dropping-ways-to-supercharge-your-ecommerce-store-for-success)

The eCommerce marketplace is a large and ever-growing swath that sees thousands of new entrants each day. According to [Statista.com](http://www.statista.com/statistics/271449/annual-b2c-e-commerce-sales-in-the-united-states/), between the years 2002-2013, eCommerce sales ballooned from just $72 billion to a staggering $322 billion per year. They are estimated to increase exponentially in the short years that lie ahead, as mobile shopping truly takes force. Anyone with motivation, a computer, an internet connection and something to sell can hop on the eCommerce bandwagon and become a\[...\]

[Continue Reading...](https://blog.shift4shop.com/blog/10-jaw-dropping-ways-to-supercharge-your-ecommerce-store-for-success)

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[Conversion Optimization](https://blog.shift4shop.com/topic/conversion-optimization) | 2 min read

## [Reducing Abandoned Shopping Carts in Your Online Store](https://blog.shift4shop.com/blog/reducing-abandoned-shopping-carts-in-your-online-store)

 By [Shift4Shop](https://blog.shift4shop.com/author/shift4shop) [June 16, 2014](https://blog.shift4shop.com/blog/reducing-abandoned-shopping-carts-in-your-online-store) [2 Comments](https://blog.shift4shop.com/blog/reducing-abandoned-shopping-carts-in-your-online-store#comments-listing)

[![](https://blog.shift4shop.com/hs-fs/hubfs/Imported_Blog_Media/abandoned-shopping-cart.jpg?width=12&name=abandoned-shopping-cart.jpg)](https://blog.shift4shop.com/blog/reducing-abandoned-shopping-carts-in-your-online-store)

[**](https://blog.shift4shop.com/blog/reducing-abandoned-shopping-carts-in-your-online-store)

On average, 75% of online shoppers abandon their shopping carts and don't push through with their purchase. If you've been ignoring these potential buyers, you're missing out on a lot of business. 

[Continue Reading...](https://blog.shift4shop.com/blog/reducing-abandoned-shopping-carts-in-your-online-store)

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[Conversion Optimization](https://blog.shift4shop.com/topic/conversion-optimization) | 4 min read

## [Killer eCommerce Conversion Rates Start with Exceptional Product Photos](https://blog.shift4shop.com/killer-ecommerce-conversion-rates-start-with-exceptional-product-photos)

 By [Shift4Shop](https://blog.shift4shop.com/author/shift4shop) [February 18, 2014](https://blog.shift4shop.com/killer-ecommerce-conversion-rates-start-with-exceptional-product-photos) [0 Comments](https://blog.shift4shop.com/killer-ecommerce-conversion-rates-start-with-exceptional-product-photos#comments-listing)

[![](https://blog.shift4shop.com/hs-fs/hubfs/Imported_Blog_Media/ProductPic-1024x768.jpg?width=12&name=ProductPic-1024x768.jpg)](https://blog.shift4shop.com/killer-ecommerce-conversion-rates-start-with-exceptional-product-photos)

[**](https://blog.shift4shop.com/killer-ecommerce-conversion-rates-start-with-exceptional-product-photos)

If you’re an online store owner who fails to showcase amazing photographs of your inventory, then you mind as well take the money out of your wallet and set it ablaze.

If you want to thrive in the [**eCommerce Ocean**](https://blog.3dcart.com/creating-a-successful-ecommerce-website-starts-with-you/), then I highly suggest you get behind the following tips for product photo optimization. Choose to ignore them and do so at your own peril.

[Continue Reading...](https://blog.shift4shop.com/killer-ecommerce-conversion-rates-start-with-exceptional-product-photos)

- [Tweet](https://twitter.com/share)

[Conversion Optimization](https://blog.shift4shop.com/topic/conversion-optimization) | 6 min read

## [An Online Store Owner’s Guide to Window Shopping](https://blog.shift4shop.com/blog/an-online-store-owners-guide-to-window-shopping)

 By [Shift4Shop](https://blog.shift4shop.com/author/shift4shop) [February 05, 2014](https://blog.shift4shop.com/blog/an-online-store-owners-guide-to-window-shopping) [0 Comments](https://blog.shift4shop.com/blog/an-online-store-owners-guide-to-window-shopping#comments-listing)

[![](https://blog.shift4shop.com/hs-fs/hubfs/Imported_Blog_Media/Manhattan-1024x343.jpg?width=12&name=Manhattan-1024x343.jpg)](https://blog.shift4shop.com/blog/an-online-store-owners-guide-to-window-shopping)

[**](https://blog.shift4shop.com/blog/an-online-store-owners-guide-to-window-shopping)

[Continue Reading...](https://blog.shift4shop.com/blog/an-online-store-owners-guide-to-window-shopping)

- [Tweet](https://twitter.com/share)

[Conversion Optimization](https://blog.shift4shop.com/topic/conversion-optimization) | 3 min read

## [The Night Before Christmas (An Ecommerce Parody by 3dcart)](https://blog.shift4shop.com/blog/the-night-before-christmas-an-ecommerce-parody-by-3dcart)

 By [Shift4Shop](https://blog.shift4shop.com/author/shift4shop) [December 18, 2013](https://blog.shift4shop.com/blog/the-night-before-christmas-an-ecommerce-parody-by-3dcart) [1 Comment](https://blog.shift4shop.com/blog/the-night-before-christmas-an-ecommerce-parody-by-3dcart#comments-listing)

[![](https://blog.shift4shop.com/hs-fs/hubfs/Imported_Blog_Media/X-masRed-SNOW.gif?width=12&name=X-masRed-SNOW.gif)](https://blog.shift4shop.com/blog/the-night-before-christmas-an-ecommerce-parody-by-3dcart)

[**](https://blog.shift4shop.com/blog/the-night-before-christmas-an-ecommerce-parody-by-3dcart)

[Continue Reading...](https://blog.shift4shop.com/blog/the-night-before-christmas-an-ecommerce-parody-by-3dcart)

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[Conversion Optimization](https://blog.shift4shop.com/topic/conversion-optimization) | 4 min read

## [Top-Five Ecommerce Tips for Moving Old Merchandise](https://blog.shift4shop.com/blog/3dcart-presents-top-five-tips-for-moving-old-merchandise)

 By [Shift4Shop](https://blog.shift4shop.com/author/shift4shop) [September 25, 2013](https://blog.shift4shop.com/blog/3dcart-presents-top-five-tips-for-moving-old-merchandise) [0 Comments](https://blog.shift4shop.com/blog/3dcart-presents-top-five-tips-for-moving-old-merchandise#comments-listing)

[![](https://blog.shift4shop.com/hs-fs/hubfs/Imported_Blog_Media/Inven.jpg?width=12&name=Inven.jpg)](https://blog.shift4shop.com/blog/3dcart-presents-top-five-tips-for-moving-old-merchandise)

[**](https://blog.shift4shop.com/blog/3dcart-presents-top-five-tips-for-moving-old-merchandise)

[Continue Reading...](https://blog.shift4shop.com/blog/3dcart-presents-top-five-tips-for-moving-old-merchandise)

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[Conversion Optimization](https://blog.shift4shop.com/topic/conversion-optimization) | 3 min read

## [Guest Blog: Decrease Shopping Cart Abandonment With These Three Tips](https://blog.shift4shop.com/blog/decrease-shopping-cart-abandonment-with-these-three-tips)

 By [Shift4Shop](https://blog.shift4shop.com/author/shift4shop) [September 10, 2013](https://blog.shift4shop.com/blog/decrease-shopping-cart-abandonment-with-these-three-tips) [1 Comment](https://blog.shift4shop.com/blog/decrease-shopping-cart-abandonment-with-these-three-tips#comments-listing)

[![](https://blog.shift4shop.com/hs-fs/hubfs/Imported_Blog_Media/SCA.jpg?width=12&name=SCA.jpg)](https://blog.shift4shop.com/blog/decrease-shopping-cart-abandonment-with-these-three-tips)

[**](https://blog.shift4shop.com/blog/decrease-shopping-cart-abandonment-with-these-three-tips)

[Continue Reading...](https://blog.shift4shop.com/blog/decrease-shopping-cart-abandonment-with-these-three-tips)

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[Conversion Optimization](https://blog.shift4shop.com/topic/conversion-optimization) | 4 min read

## [Five Ecommerce Tips for Curing the Summertime-Sales Blues](https://blog.shift4shop.com/blog/five-ecommerce-tips-for-curing-the-summertime-sales-blues)

 By [Shift4Shop](https://blog.shift4shop.com/author/shift4shop) [June 13, 2013](https://blog.shift4shop.com/blog/five-ecommerce-tips-for-curing-the-summertime-sales-blues) [0 Comments](https://blog.shift4shop.com/blog/five-ecommerce-tips-for-curing-the-summertime-sales-blues#comments-listing)

For many of us, summertime is filled with sun-soaked days spent away from our computers. And while online consumers are reaching for golf clubs and tanning lotion instead of keyboards, e-store owners are experiencing a sharp dip in sales.

[Continue Reading...](https://blog.shift4shop.com/blog/five-ecommerce-tips-for-curing-the-summertime-sales-blues)

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[Conversion Optimization](https://blog.shift4shop.com/topic/conversion-optimization) | 0 min read

## [Shopping Cart Abandonment Infographic](https://blog.shift4shop.com/blog/shopping-cart-abandonment-infographic)

 By [Shift4Shop](https://blog.shift4shop.com/author/shift4shop) [November 22, 2011](https://blog.shift4shop.com/blog/shopping-cart-abandonment-infographic) [0 Comments](https://blog.shift4shop.com/blog/shopping-cart-abandonment-infographic#comments-listing)

[![](https://blog.shift4shop.com/hs-fs/hubfs/Imported_Blog_Media/cartabandonmentinfographicsmall.jpeg?width=12&name=cartabandonmentinfographicsmall.jpeg)](https://blog.shift4shop.com/blog/shopping-cart-abandonment-infographic)

[**](https://blog.shift4shop.com/blog/shopping-cart-abandonment-infographic)

[Continue Reading...](https://blog.shift4shop.com/blog/shopping-cart-abandonment-infographic)

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[Conversion Optimization](https://blog.shift4shop.com/topic/conversion-optimization) | 6 min read

## [8 Reasons to Offer Auto-Delivery & How to Actually Do It](https://blog.shift4shop.com/blog/6-reasons-to-use-autoship-recurring-delivery-program)

 By [Gonzalo Gil](https://blog.shift4shop.com/author/gonzalo-gil) [September 01, 2011](https://blog.shift4shop.com/blog/6-reasons-to-use-autoship-recurring-delivery-program) [0 Comments](https://blog.shift4shop.com/blog/6-reasons-to-use-autoship-recurring-delivery-program#comments-listing)

[![Auto-Ship Boxes](https://blog.shift4shop.com/hs-fs/hubfs/iStock-860267340.jpg?width=12&name=iStock-860267340.jpg)](https://blog.shift4shop.com/blog/6-reasons-to-use-autoship-recurring-delivery-program)

[**](https://blog.shift4shop.com/blog/6-reasons-to-use-autoship-recurring-delivery-program)

Auto-delivery (otherwise known as automatic delivery or automatic shipping) is becoming increasingly popular with online [retail stores](https://www.3dcart.com/lp/ecommerce-university/what-is-a-retail-store/) that are looking to generate more money from individual customers. Not only do auto-delivery programs help to build a brand’s customer base, but because it streamlines shipping, auto-delivery makes businesses more effective — and more profitable.

[Continue Reading...](https://blog.shift4shop.com/blog/6-reasons-to-use-autoship-recurring-delivery-program)

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Copyright © 2025 Shift4Shop

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