Shift4Shop eCommerce Blog | Conversion Optimization (7)

When you see a book on the shelf or a friend gives you one as a gift, does it ever occur to you that this is some sort of marketing ploy? For most, if not all--- hardly.

Well, it's for this reason that a lot of online marketing experts agree that ebooks actually make wonderful promotional tools for ecommerce. After all, they're basically designed to inform or entertain, not sell anything. This is why you ought to consider coming up with your own ebooks in order to market your business[...]

The eCommerce marketplace is a large and ever-growing swath that sees thousands of new entrants each day. According to Statista.com, between the years 2002-2013, eCommerce sales ballooned from just $72 billion to a staggering $322 billion per year. They are estimated to increase exponentially in the short years that lie ahead, as mobile shopping truly takes force. Anyone with motivation, a computer, an internet connection and something to sell can hop on the eCommerce bandwagon and become a[...]

On average, 75% of online shoppers abandon their shopping carts and don't push through with their purchase. If you've been ignoring these potential buyers, you're missing out on a lot of business. 

If you’re an online store owner who fails to showcase amazing photographs of your inventory, then you mind as well take the money out of your wallet and set it ablaze.

If you want to thrive in the eCommerce Ocean, then I highly suggest you get behind the following tips for product photo optimization. Choose to ignore them and do so at your own peril.

For many of us, summertime is filled with sun-soaked days spent away from our computers. And while online consumers are reaching for golf clubs and tanning lotion instead of keyboards, e-store owners are experiencing a sharp dip in sales.

Auto-delivery (otherwise known as automatic delivery or automatic shipping) is becoming increasingly popular with online retail stores that are looking to generate more money from individual customers. Not only do auto-delivery programs help to build a brand’s customer base, but because it streamlines shipping, auto-delivery makes businesses more effective — and more profitable.