Shift4Shop eCommerce Blog | Conversion Optimization (4)

One of the most crucial objectives that content marketers consider when producing content is to make it go viral.

After all, the more your audience read, comment, and share your content, the closer you get to achieving your ultimate objective — to generate sales.

And so the question becomes…

“What makes content go viral?”

“How do you create a piece of content that your audience will love and share?”

The short answer to this question is “Value.”

Your content needs to provide value to your[...]

More than 1 million digital retail transactions take place every day. With a growing number of consumers shopping online, eCommerce is becoming critical.

ECommerce is an exceptional resource that enterprises can use to extend their successful brick-and-mortar operations to the rest of the world. Indeed, many retailers have enjoyed handsome rewards by doing so.

Digital shopping platforms empower all kinds of retailers to serve audiences across the country and around the globe. Now, countless[...]

An overwhelming majority of all online shopping carts do not reach the end of the checkout process. This is more than just a nagging feeling that owners of online stores may get, and it is certainly not a rare occurrence.

According to eCommerce market statistics, an average of 74% of all shopping carts are abandoned. This means that for every customer who makes a purchase on your website, approximately three consider it seriously enough to place your products on their list, then ultimately[...]

There has never been a better time for mobile eCommerce. You can now shop the latest UK fashions while sitting in the US, or order lunch via Uber Eats while stuck at the office. Mobile is increasingly the preferred touchpoint shoppers have with a retailer. At the same time, eCommerce companies are reaping major rewards on the mobile side. It’s a win-win.

If your eCommerce company offers a mobile app to customers, you’ve picked the perfect time to take advantage of this opportunity for your[...]

E-commerce is serious business.

The knowledge you acquired from books, formal education, or online courses — none of those is guaranteed to work for you unless you have the data to prove otherwise.

Remember, e-commerce is an extremely competitive landscape that leaves no room for half-baked ideas and guesstimates.

Whatever strategy you’ve planned, you need to have a reliable means of tracking, analyzing, and converting data into actionable steps.

In this post, we’ll talk about seven of the most[...]

“Mobile isn’t just the future; it has revolutionized business. Mobile devices are a key communication tool for most consumers in the US and growing numbers worldwide.”  - Neil Patel

Like marketing expert Neil Patel said, the mobile revolution has completely changed the face of business. Today, it’s all about smartphones and the mobility they give us as consumers.

To illustrate, mobile marketing statistics show that there are now more global mobile users than desktop users. 95% of Americans own[...]

Conversion rate optimization is highly dependent on different factors, one of which is the quality of content and the appeal of the overall text that you generate.

Being a content marketing specialist, it is one of the most important key performance indicators that you should know about. CRO refers to the practices that help in increasing the number of people who visit your website and fulfill the goals of your CRO strategy.

It can be greatly improved by focusing on the style, content type, and[...]

Now more than ever, your website needs to be fast.

If it takes even a few seconds to load properly, you might be losing important visitors. In fact, most customers or visitors won’t even wait up to two seconds for website content to properly load. That’s why your loading time is one of the most important things you need to focus on when building a website.

Not everyone has all of the patience in the world. If it takes too long for your page to load, your customers are more likely to jump to[...]

If you want to be successful in eCommerce, you need to understand the platforms you’re selling on. While many North American sellers focus on Amazon, eBay is still a great marketplace to sell your products on. The company has spent the last few years drastically improving the platform to compete with Amazon.

But those changes have come with a price. Now more than ever, sellers need to optimize their eBay listings if they want to compete. Gone are the days of listing an item and spamming[...]

The consumer's experience with the marketplace keeps improving over the years, and one of the most brilliant moves a business can make is to create an e-commerce website. The website gives a visual representation of the brand and allows an online transaction of goods and services over the internet.

However, it doesn't just stop at creating a website but also promoting it to ensure increased traction and more positive reviews that will help boost sales. What differentiates a successful[...]

It is natural for human beings to seek attention. Even a newborn baby tries to attract people around it and gain attention with its playful activities. Statistics show that most consumers, about 86%, would be ready to spend more money when they are given attention and have a delightful experience.

Customer experience is predicted to surpass price and product in brand differentiation over the next two years. This statistic makes more sense for eCommerce retail where one-on-one interactions with[...]

Amazon is one of the most influential and prosperous components of many merchants’ omnichannel efforts. Therefore, learning to increase sales on Amazon is an essential task for scores of retailers.

When it comes to increasing revenue from Amazon, few tactics are more effective than winning the Buy Box.

The Amazon Buy Box lives on the top of product listing pages on the right-hand side. The Buy Box is what enables a shopper to add an item to their cart easily.

For an online business, bringing more traffic to their site is a crucial SEO goal. While more relevant traffic does translate into better search engine performance, it has several other benefits.

Many of these benefits directly contribute to your immediate business goals that involve revenue numbers. For this reason, more relevant traffic is a goal that isn’t just important for a new business but for the existing ones as well.

That being said, relevant is the keyword here. Higher traffic[...]

The eCommerce sector is booming. Consumers spent $453.46 billion on the web for retail purchases in 2017, a 16% increase compared to $390.99 billion in 2016.

The internet did make things easier for consumers with the growing convenience of online shopping, but also gave rise to a few unique challenges. In the beginning, consumers were divided into either online shoppers or offline ones. However, with growing digital influence, this gap is closing fast.

Today, a consumer’s journey may begin with[...]

Online shopping is different from shopping in the real world for both sellers and consumers. It does not guarantee a completed purchase even when visitors cannot stop filling their carts. Shopping cart abandonment is a common thing for eCommerce according to the latest stats. The average rate is nearly 74%.

It is not a catastrophe for the industry although it results in million-dollar losses for the global eCommerce marketplace and some online stores in particular. If you want to prevent your[...]

There’s another online store that isn’t much different from yours. They seem to have the exact same products, and there’s nothing you can do to stop them from selling something that isn’t proprietary to you.

They might be working with more capital than you are, giving themselves the room to charge a little less for the same things.

While You can’t keep hacking away at your prices,  you can make people see the merit of shopping for the same products with you instead of the competition.

In this[...]

An abandoned cart in eCommerce is worse than a rusty old shopping cart in the middle of a parking lot. When you’re selling online, someone adding items to their cart and then exiting without making a purchase represents lost revenue, flaws in your conversion strategy, and could even signal poor UX.

However, if your online store is facing high levels of cart abandonment, you’re not alone. According to The Baymard Institute, 69.89% of carts are abandoned -- that’s more than half the shoppers you[...]

So you have a great website that has great content, your SEO is on point, and you are regularly producing excellent content, butwhy aren’t you able to convert?

This is a question several business owners and marketers ask themselves every day. Sure, driving traffic and search engine performance is one thing, but converting visitors into paying customers is a whole other ball game. This is where Conversion Rate Optimization (CRO) comes into play.

The basic premise of CRO is simple: to make the[...]

Selling on Amazon means competing with over 2 million sellers pushing over $135 billion in goods each year. Whether you’re already established on the site or relatively new, increasing sales means using a combination of tactics to drive conversion, increase visibility, and to rise above competitors.

Chad Rubin, CEO of Think Crucial, is an Amazon top 250 seller with a decade of experience on the platform. His Amazon adventure began after college and Wall Street, when he began selling parts and[...]

If you’ve just launched an online business, you know how crucial attracting and retaining customers is. However, the world of e-commerce is increasingly competitive as customer expectations for speed, price and service continue to increase. When you’re just starting an e-commerce business, take special care to avoid common mistakes that are known to drive online shoppers away — and are easy to remedy.

Here are some typical mistakes online sellers make that lead to lost customers, and how to[...]