Shift4Shop eCommerce Blog | Conversion Optimization (4)

The goal of every eCommerce business, whether it is an online store or a mobile application, is a constant increase in sales (or at least stable sales numbers). It doesn’t matter if you just finished an online shopping development process, or if you want to boost sales in an existing online business; great content is the key to increasing your eCommerce sales!

Here’s an interesting question: where do customers like to shop? Today, they have a lot of options, such as retail stores, mobile phones, laptops and desktop computers, which allows them the comfort of shopping from anywhere they want. But, what's the platform that gives buyers the maximum comfort in shopping, and is where most conversions happen?

If you’ve been reading a lot of eCommerce headlines, you might be quick to answer with “mobile.” But, to get a real answer to this question, a lot of[...]

Visitors to your eCommerce website might admire your appealing visual aesthetic, your user-friendly layouts, and your extensive inventory. They may find the items they want and add them to their shopping cart. They might enter your checkout page feeling completely prepared to pay your business good money. And yet, eCommerce market statistics show that three-quarters of all shopping carts ever created are abandoned.

As we look forward to completing the first quarter of 2019, we can see that there has been a tremendous increase in sales all over the world for various products and services. The advancements in technology have introduced new benefits that are reaped by companies and entrepreneurs alike. But, what exactly is causing this great boom in the sales industry? What factors affect sales and what does it mean to sell anything online in 2019?

These are a few of the many questions that are being asked[...]

Have you just started an eCommerce store, but you’re struggling to get conversions? Maybe you’ve been in business for some time and were initially receiving lots of sales, but they've suddenly hit a plateau. There are plenty of ways to break through that barrier and continue succeeding with your business, and one of them is with the appropriate use of Google Shopping.

Google Shopping is a seamless way for shoppers to browse a range of products relevant to their search query. It isn't known as a[...]

Cart abandonment - it’s the stuff of nightmares, and with good reason too. Cart abandonment rates stand at a terrifying 69.57% tall; that’s more than three in every five customers leaving your website without paying. But, what’s scarier is that you’re still using the same cart abandonment tools to fight a multiplying problem. Fear not – the experts at CartStack are here to uncover cart abandonment solutions to help you to recover profits in your sleep.

Being the owner of an online store, you must be familiar with the term “cart abandonment.” To put it in simply, cart abandonment refers to a visitor leaving your site without completing their purchase. Of course, this could be a detrimental experience for a seller.

The average cart abandonment rate can get as high as 65.23%. That’s right. But, are you familiar with the impacts it can leave on your website?

The higher the abandonment rate, the lower your revenue. It’s as obvious as it can get.[...]

When it comes to checking out online, the payments process is incredibly important to shoppers. It’s all too easy for shoppers to stop mid-checkout or put items in their cart and simply walk away or drift off to other sites.

A good payment experience can mean the difference between completing the transaction or falling victim to distraction. By offering your shoppers a good payment experience, you can help build trust and make visitors more likely to complete a purchase.

So how can you help[...]

You want to grow your ecommerce business, and that means you need to increase revenue without drastically increasing your overhead or workload. How can you do that?

I’m going to show you five ways to create extremely loyal customers, increase revenue, and grow your ecommerce business - all through text messaging.

Whether your business is online or offline, you want visiting people to convert into buyers and spend lots of cash so you can make a profit. Now, this is natural. But, what if they don’t? In the case of e-business, people hunt for information online and sometimes they don’t act in the way you want. Here, you need a sales funnel, which eventually converts them into genuine customers and brings more business to you. If you’re not aware of the functionality of an e-commerce sales funnel, here in[...]

You recently invested hours, maybe even weeks and months into your website design. It’s absolutely stunning and provides an experience unlike any website you’ve ever visited. So, why aren’t your visitors converting into customers?

As marketers and business owners, we tend to have a skewed perception of our own website’s design and functionality and can sometimes focus too much on making the design perfect rather than focusing on those who will be converting.

It’s important to let your guard[...]

One of the most crucial objectives that content marketers consider when producing content is to make it go viral.

After all, the more your audience read, comment, and share your content, the closer you get to achieving your ultimate objective — to generate sales.

And so the question becomes…

“What makes content go viral?”

“How do you create a piece of content that your audience will love and share?”

The short answer to this question is “Value.”

Your content needs to provide value to your[...]

More than 1 million digital retail transactions take place every day. With a growing number of consumers shopping online, eCommerce is becoming critical.

ECommerce is an exceptional resource that enterprises can use to extend their successful brick-and-mortar operations to the rest of the world. Indeed, many retailers have enjoyed handsome rewards by doing so.

Digital shopping platforms empower all kinds of retailers to serve audiences across the country and around the globe. Now, countless[...]

An overwhelming majority of all online shopping carts do not reach the end of the checkout process. This is more than just a nagging feeling that owners of online stores may get, and it is certainly not a rare occurrence.

According to eCommerce market statistics, an average of 74% of all shopping carts are abandoned. This means that for every customer who makes a purchase on your website, approximately three consider it seriously enough to place your products on their list, then ultimately[...]

There has never been a better time for mobile eCommerce. You can now shop the latest UK fashions while sitting in the US, or order lunch via Uber Eats while stuck at the office. Mobile is increasingly the preferred touchpoint shoppers have with a retailer. At the same time, eCommerce companies are reaping major rewards on the mobile side. It’s a win-win.

If your eCommerce company offers a mobile app to customers, you’ve picked the perfect time to take advantage of this opportunity for your[...]

E-commerce is serious business.

The knowledge you acquired from books, formal education, or online courses — none of those is guaranteed to work for you unless you have the data to prove otherwise.

Remember, e-commerce is an extremely competitive landscape that leaves no room for half-baked ideas and guesstimates.

Whatever strategy you’ve planned, you need to have a reliable means of tracking, analyzing, and converting data into actionable steps.

In this post, we’ll talk about seven of the most[...]

“Mobile isn’t just the future; it has revolutionized business. Mobile devices are a key communication tool for most consumers in the US and growing numbers worldwide.”  - Neil Patel

Like marketing expert Neil Patel said, the mobile revolution has completely changed the face of business. Today, it’s all about smartphones and the mobility they give us as consumers.

To illustrate, mobile marketing statistics show that there are now more global mobile users than desktop users. 95% of Americans own[...]

Conversion rate optimization is highly dependent on different factors, one of which is the quality of content and the appeal of the overall text that you generate.

Being a content marketing specialist, it is one of the most important key performance indicators that you should know about. CRO refers to the practices that help in increasing the number of people who visit your website and fulfill the goals of your CRO strategy.

It can be greatly improved by focusing on the style, content type, and[...]

Now more than ever, your website needs to be fast.

If it takes even a few seconds to load properly, you might be losing important visitors. In fact, most customers or visitors won’t even wait up to two seconds for website content to properly load. That’s why your loading time is one of the most important things you need to focus on when building a website.

Not everyone has all of the patience in the world. If it takes too long for your page to load, your customers are more likely to jump to[...]

If you want to be successful in eCommerce, you need to understand the platforms you’re selling on. While many North American sellers focus on Amazon, eBay is still a great marketplace to sell your products on. The company has spent the last few years drastically improving the platform to compete with Amazon.

But those changes have come with a price. Now more than ever, sellers need to optimize their eBay listings if they want to compete. Gone are the days of listing an item and spamming[...]