Shift4Shop eCommerce Blog | Conversion Optimization (3)

Sometimes, it doesn’t matter how much prep you do, items go out of stock. Of course, it’s great that the product was so popular. But, for a customer who had their heart set on that item, it can be a real let down with an obvious repercussion being that you won’t be able to turn them into returning customers. Or they will be put off from getting anything else.

Running an e-commerce business means keeping your eye on the ball. If you know how many sales have been made or how big your conversion rate is, you can reveal weak points and identify where to invest more. Data is what provides the answers to all of these business-related questions and more.

Erma Bombeck once said, “The odds of going to the store for a loaf of bread and coming out with only a loaf of bread are three billion to one.” As funny as it sounds, there is some truth to it.

While traditional retailers would wait for shoppers to visit the store to learn their product preferences, new-age shopping culture is rooted in the power of data and consumer-specific personalization. Consumers, unlike those in the olden days, expect brands to understand who they are and what their[...]

It’s a running joke that Amazon is basically taking over the world. With Amazon tallying revenues of over $230 billion, it’s difficult for even large competitors to stand toe to toe with such a behemoth in the e-commerce space. Even worse, it can be next to impossible for small online businesses to stand up to Amazon. Fear not competitors of Amazon, I bring you tips!

A cart page is where the buyer’s journey, in terms of conversion. It is like a basket that potential customers use to add anything he or she likes throughout the course of browsing your store. They keep on adding things but may consider removing or replacing some items when they decide to pay for it.

Here, their decision may depend upon different factors. Price plays a major role in whether they’ll prefer one item over another. The user experience on the cart page needs to be customer-centered.[...]

The question “how to boost eCommerce sales” stings virtually every business owner, whether you’re a beginner or seasoned. Nowadays, there are a huge number of tips and tricks to impact sales rates. Some are more efficient and effective than others, so it can be difficult to determine the best strategy for boosting your sales numbers.

Before we began writing this article, we’ve thoroughly gathered consumer habits and the latest trends in eCommerce. Next, we analyzed them meticulously, which[...]

Customers love to interact with eCommerce stores now more than ever, especially with their journeys now merging online shopping with in-store retail. What most online stores may not be aware of is that UGC, or user-generated content, can directly affect an online store’s conversion rate. UGC can take the form of many types of content, including customer reviews, social media posts, and video content.

The goal of every eCommerce business, whether it is an online store or a mobile application, is a constant increase in sales (or at least stable sales numbers). It doesn’t matter if you just finished an online shopping development process, or if you want to boost sales in an existing online business; great content is the key to increasing your eCommerce sales!

Here’s an interesting question: where do customers like to shop? Today, they have a lot of options, such as retail stores, mobile phones, laptops and desktop computers, which allows them the comfort of shopping from anywhere they want. But, what's the platform that gives buyers the maximum comfort in shopping, and is where most conversions happen?

If you’ve been reading a lot of eCommerce headlines, you might be quick to answer with “mobile.” But, to get a real answer to this question, a lot of[...]

Visitors to your eCommerce website might admire your appealing visual aesthetic, your user-friendly layouts, and your extensive inventory. They may find the items they want and add them to their shopping cart. They might enter your checkout page feeling completely prepared to pay your business good money. And yet, eCommerce market statistics show that three-quarters of all shopping carts ever created are abandoned.

As we look forward to completing the first quarter of 2019, we can see that there has been a tremendous increase in sales all over the world for various products and services. The advancements in technology have introduced new benefits that are reaped by companies and entrepreneurs alike. But, what exactly is causing this great boom in the sales industry? What factors affect sales and what does it mean to sell anything online in 2019?

These are a few of the many questions that are being asked[...]

Have you just started an eCommerce store, but you’re struggling to get conversions? Maybe you’ve been in business for some time and were initially receiving lots of sales, but they've suddenly hit a plateau. There are plenty of ways to break through that barrier and continue succeeding with your business, and one of them is with the appropriate use of Google Shopping.

Google Shopping is a seamless way for shoppers to browse a range of products relevant to their search query. It isn't known as a[...]

Cart abandonment - it’s the stuff of nightmares, and with good reason too. Cart abandonment rates stand at a terrifying 69.57% tall; that’s more than three in every five customers leaving your website without paying. But, what’s scarier is that you’re still using the same cart abandonment tools to fight a multiplying problem. Fear not – the experts at CartStack are here to uncover cart abandonment solutions to help you to recover profits in your sleep.

Being the owner of an online store, you must be familiar with the term “cart abandonment.” To put it in simply, cart abandonment refers to a visitor leaving your site without completing their purchase. Of course, this could be a detrimental experience for a seller.

The average cart abandonment rate can get as high as 65.23%. That’s right. But, are you familiar with the impacts it can leave on your website?

The higher the abandonment rate, the lower your revenue. It’s as obvious as it can get.[...]

When it comes to checking out online, the payments process is incredibly important to shoppers. It’s all too easy for shoppers to stop mid-checkout or put items in their cart and simply walk away or drift off to other sites.

A good payment experience can mean the difference between completing the transaction or falling victim to distraction. By offering your shoppers a good payment experience, you can help build trust and make visitors more likely to complete a purchase.

So how can you help[...]

You want to grow your ecommerce business, and that means you need to increase revenue without drastically increasing your overhead or workload. How can you do that?

I’m going to show you five ways to create extremely loyal customers, increase revenue, and grow your ecommerce business - all through text messaging.

Whether your business is online or offline, you want visiting people to convert into buyers and spend lots of cash so you can make a profit. Now, this is natural. But, what if they don’t? In the case of e-business, people hunt for information online and sometimes they don’t act in the way you want. Here, you need a sales funnel, which eventually converts them into genuine customers and brings more business to you. If you’re not aware of the functionality of an e-commerce sales funnel, here in[...]

You recently invested hours, maybe even weeks and months into your website design. It’s absolutely stunning and provides an experience unlike any website you’ve ever visited. So, why aren’t your visitors converting into customers?

As marketers and business owners, we tend to have a skewed perception of our own website’s design and functionality and can sometimes focus too much on making the design perfect rather than focusing on those who will be converting.

It’s important to let your guard[...]

One of the most crucial objectives that content marketers consider when producing content is to make it go viral.

After all, the more your audience read, comment, and share your content, the closer you get to achieving your ultimate objective — to generate sales.

And so the question becomes…

“What makes content go viral?”

“How do you create a piece of content that your audience will love and share?”

The short answer to this question is “Value.”

Your content needs to provide value to your[...]

More than 1 million digital retail transactions take place every day. With a growing number of consumers shopping online, eCommerce is becoming critical.

ECommerce is an exceptional resource that enterprises can use to extend their successful brick-and-mortar operations to the rest of the world. Indeed, many retailers have enjoyed handsome rewards by doing so.

Digital shopping platforms empower all kinds of retailers to serve audiences across the country and around the globe. Now, countless[...]