Shift4Shop eCommerce Blog | Conversion Optimization (5)

"Mistakes were made."

This is a phrase that has been spoken countless times throughout history, usually when a speaker is trying to distance themselves from actions and their consequences. Of course, if you do make a mistake, the best course of action is to take responsibility, correct it, and improve.

This isn't always easy, but sometimes, it's as simple as understanding where you went wrong, why it matters, and what you should change. In that case, there's no reason not to jump right on it,[...]

It should come as no surprise that in 2017 there were over 215 million online shoppers in the United States alone, with that number projected to grow to over 230 million by 2021. As an ecommerce business owner, it’s your job to not only figure out how to capture a piece of that pie, but to keep visitors on your site until they complete a purchase.

Consumers want their experience to be as smooth and quick as possible, and online shopping is no exception.

There are a number of reasons why your [...]

Shopping cart abandonment has plagued online store owners for years. As new technology develops, we’ve been able to better understand and address the causes of abandonment. But with these new solutions, technology has also brought new challenges.

Mobile shopping.

Shopping done on mobile devices now accounts for over a third of all retail ecommerce. That number is only set to grow in the coming years, so it’s nothing to scoff at. If that sounds great, like your customers can shop from anywhere,[...]

For every e-commerce company that exists, there is another with a similar offering and similar products.

Customers don’t have to shop with you and in most cases, they have no loyalty to you. So, if you want your e-commerce business to succeed you need to have a serious think about your pricing because it will play an important role in how well it sells.

More specifically, you need to think about how you optimize your pricing. Pricing optimization is an ongoing approach that seeks to help you[...]

Shopping cart abandonment is an epidemic in the ecommerce world.

Recent data shows the average cart abandonment rate is almost 70 percent. That means only 3 out of every 10 people who places an item in their cart actually buys it.

Cart abandonment comes with the territory of owning an ecommerce store, but that doesn’t mean there’s nothing you can do about it. Customers abandon shopping carts for all kinds of reasons, but many online store owners commit the same common mistakes that drive up[...]

The vast majority of shoppers these days browse from their mobile devices, and eBay shoppers make up a strong portion of them.

It's common for eBay users to rely on their smartphone even more so than most online shoppers — eBay users who bid on auctions like to be able to check them frequently with a device they keep close at hand.

Even if you don't auction your items and sell only for a Buy it Now price, you still need to optimize your listings for mobile devices in order to appeal to the huge[...]

Cart abandonment.

In the ecommerce world, it’s a four-letter word.

At a time when 7 out of every 10 online shopping carts is abandoned, ecommerce owners have to get serious about addressing cart abandonment. After all, the best abandoned cart is the one that’s never abandoned at all.

That’s why it’s key to focus on prevention first. The lower your abandonment rate, the fewer sales you miss out on – and the less effort you have to spend to win them back.

With that in mind, here are 7 tried and[...]

Amazon is one of the most highly competitive marketplaces in the world and is home to sellers of all kinds and walks of life, whether you’re a hobbyist selling your crafts or a major corporation. However, with this in mind, more and more people are turning to Amazon to sell their products, meaning there’s more and more products on the Amazon's search results page.

And the more products there are here, the more products that could potentially push yours down the ranking list. But this doesn’t[...]

If your ecommerce website could only do one thing well, it should be very, very fast.

The truth is an enterprise ecommerce website has to do a lot of things very well to provide the high-quality shopping experience modern consumers expect, and your enterprise ecommerce platform should handle them all.

But there is a strong relationship, or even correlation, between how fast your enterprise ecommerce website is and how much your retail business will sell.

A One-second Improvement Equals a[...]

Take a look at some of the largest and most successful e-commerce retailers today: Amazon, Walmart, Nordstrom. These behemoths are the undisputed champions of e-commerce.

How do they do it? We could write a book on the strategies that make Amazon successful, but let’s boil it down. There’s one element each of these online stores leverages to boost their conversion rates: customer reviews.

Business.com reported that 77% of customers read reviews online before making a purchase. And you don’t[...]

Enterprise-level retailers with millions of dollars in online sales may face at least five ecommerce challenges, including,

• Site performance,
• Scalability
• Product information
• Data security
• And mobile optimization.

If you have run into any of these in your online business, this article will help you understand the impact these issues can have in your business and will give you some important tips to tackle them.

Being at the forefront of democratising e-commerce and enabling online sellers to open, operate and scale their businesses, 3dcart offers various apps that online sellers can use to, but not limited to:

Today, e-retailers cannot exclude listing their products on Google Shopping. While visiting a store is still an activity most shoppers enjoy, online search is widely used to narrow down shopping choices for busy people.

Shopping cart abandonment is a problem for nearly every online merchant, and it can seem like a pretty big obstacle. How do you stop customers from abandoning their carts? Why do they abandon them in the first place? How much is this costing you in sales? These are all questions that need to be answered before you can effectively address the problem.

If you're a Big Cartel online store owner getting sick of the limited functionality, growth-stifling product cap, and limited support, you're probably thinking about switching platforms. But maybe you're putting it off, worried that you might lose all your data, or because of the low Big Cartel pricing. You have years' worth of products and customers, and your own web design, and the idea of losing it all in a flash probably makes you feel ill.

If you're a Volusion store owner and have become fed up with the restricted payment options, lack of features, obsolete Volusion themes, and tons of hidden and unexpected fees, you're probably looking for a new platform. Naturally, you may be nervous about making the switch.

If you're a Shopify store owner tired of transaction fees and limited payment gateways, you're probably thinking about switching platforms. But how can you be sure your years' worth of data and hard work will survive the move intact?

Providing shoppers with a seamless on-site search experience is one of the most important elements of running an eCommerce store.

Because regardless of what industry you’re in, if your customers can’t find the products they’re looking for they’re going to go elsewhere or to a competitor’s site. But on the other hand, if your products are easy to find and the search experience is painless, your customers will continue shopping with you in the future.

It’s no secret that offering Black Friday and Cyber Monday deals can help you drive online store sales like crazy.

In fact, research shows that 30% of annual retail sales occur between Black Friday and Christmas.

Why is that the case?

Because the limited-time discounts around the holidays create urgency.

Shoppers get their wallets out, eager to pounce on the best deal they can find. They feel like they can’t wait around to take action. If they do wait around, they’ll miss out.

Now, think about[...]