When customers purchase a product from an eCommerce business, they often have to pay for more than the product itself. Shipping is necessary for transporting the product from its storage location to the customer’s doorstep. However, this service is rarely, if ever, free for store owners. As a result, they have to add a shipping rate to the purchase.
The question that emerges here is how much to charge a customer for shipping. The answer can be trickier to reach than one might believe. This is[...]
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