Shift4Shop eCommerce Blog | B2B eCommerce (2)

B2B eCommerce | 5 min read

4 Tips to Build Trust on Your B2B Ecommerce Website

For all of the effort, time, and money we pour into marketing and sales, how do we define success? It’s easy to point to revenue or customer acquisition, concrete metrics that boost your bottom line in a measurable way.

But there’s one thing your website has to do really well before we get there: build trust and credibility. No matter what you sell or who your customers are, without trust, there’s no sale. Every sale, every customer relationship depends on the customer’s willingness to trust in[...]

B2B eCommerce | 4 min read

Set Up Your Website for B2B Ecommerce Sales

Is your business making use of the ecommerce opportunity at your fingertips?

When we talk about ecommerce, most of us imagine retail powerhouses like Amazon or Wayfair – but the B2B ecommerce potential is even bigger. In fact, the business ecommerce market topped $7.7 trillion in 2017. That’s a huge opportunity.

Why the popularity of ecommerce for B2B transactions? There are a lot of reasons for ecommerce’s growth in B2B sales, but the biggest reason isn’t so different from the B2C world:[...]

B2B eCommerce | 2 min read

Simplify Order Placement in B2B eCommerce

If you sell business-to-business, it's in your best interests to make every step of the purchase and checkout process as smooth and easy as possible. B2B buyers rely on a streamlined experience — that's why they prefer to make their purchases online in the first place. Keep in mind, too, that B2B buyers are often pressed for time and working within a strict budget, which makes it even more important to nurture the relationships you've formed with them. Think of it this way: if you're always[...]

B2B eCommerce | 5 min read

The 3 Most Effective Channels for B2B Ecommerce Marketing

When it comes to marketing a B2B ecommerce website, it can be hard to know where you should start. You want to meet potential customers where they are – but where do other businesses hang out online?

It’s a trick question. Even though we call it “business to business,” there’s still a regular old person doing research and making purchase decisions for that business. That’s why you’ll see a lot of overlap in the way B2B and consumer ecommerce websites are promoted.

There is a key difference,[...]

B2B eCommerce | 1 min read

10 Essential Features for B2B Ecommerce [INFOGRAPHIC]

Worldwide business-to-business (B2B) ecommerce sales may reach nearly $7 trillion USD by 2020, accounting for a significant percentage (perhaps a fifth) of all manufacturing and wholesale B2B trade, according to some estimates.

Companies that launch effective B2B ecommerce solutions now could deepen customer relationships, attract new customers, stave off competition, and become more profitable.

Our team has compiled some essential features any B2B website should be offering in this great[...]

B2B eCommerce | 4 min read

5 B2B Ecommerce Trends for 2018

Smart business-to-business (B2B) companies pay attention to trends, listen to customers, and take actions to improve their business.

In the coming year, for many in the B2B world this will mean developing a B2B ecommerce strategy that provides a great, omnichannel customer experience.

This article presents the  five B2B ecommerce trends you'll want to watch in 2018.

B2B eCommerce | 5 min read

B2B Ecommerce in a B2C World. Are You Meeting Customer Expectations?

Selling business-to-business (B2B) has changed. About a half of B2B buyers — your customers — will make professional purchases over the internet in 2017, according to estimates from Forrester Research.

B2B eCommerce | 6 min read

7 Mistakes that Kill B2B Ecommerce

Business-to-business (B2B) ecommerce may be a huge opportunity, unless, of course, your company is making one of these seven mistakes and killing your chances for success.

B2B eCommerce | 8 min read

Why B2B Sellers need an eCommerce Website

Whether you sell business-to-customer (B2C) or business-to-business (B2B), an online store can be a great benefit for your company. But what makes eCommerce so vital for B2B, and how can you better meet the needs of B2B buyers?

B2B eCommerce | 4 min read

3 More Compelling Benefits from B2B Ecommerce

Developing an active business-to-business (B2B) ecommerce channel will not only keep your company current and competitive, it will help you attract new customers, keep the customers you have, and sell more to each customer.

B2B eCommerce | 7 min read

9 Key Features That Make A Powerful B2B eCommerce Platform

When you think of an eCommerce platform, what kind of businesses do you associate us with? Do you think of online stores that sell consumer products like clothes, jewelry, and candy?

We can’t deny that eCommerce has quite a niche in consumer product stores. While B2C brands make up much the online retailers space, the business-to-business customers represent some of the most successful online businesses.

B2B brands need eCommerce software just as much as consumer stores. Wholesale websites and[...]

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