eCommerce Blog

SEO | 8 min read

5 Ways To Use Google To Grow Your Online Business

Whether you’re a decades-old brick-and-mortar store just starting to sell online or a strong up-and-coming eCommerce shop, your business needs to be able to adapt and thrive in the digital ecosystem. Your customers finding your business’s information and being able to interact with your brand online is simply the bare minimum in today’s retail landscape. Google, of course, is the ultimate tool in brand searchability. 

Social Media | 10 min read

Social Media for Business Owners: You Must Do These 13 Things

Social media can be overwhelming, especially for business owners trying to grow their businesses. It's hard to know where to start regarding social media — and it’s even harder to keep up with the latest changes and trends.

SEO | 9 min read

How To Improve the Customer Experience With SEO & Automation

Any business that serves a large number of customers must pay close attention to the customer experience. Improving that experience is critical to the long-term growth of the business. But how do you improve that experience as an eCommerce business owner?

Shipping & Fulfillment | 8 min read

How To Scale Up Supply in an eCommerce Marketplace

Running an eCommerce marketplace like Amazon can be tricky since there are two sides to take care of — supply and demand. Unless you have a solid supply line, you cannot generate demand.

Social Media | 13 min read

10 Steps To Create a Social Media Strategy for Your Business

People often ask about social media marketing and whether their business needs to build an online presence. Usually, the question is posed by someone who only sees social media as an evolving fad that will eventually become tired and obsolete. This could not be further from the truth.

eCommerce Marketing | 8 min read

How To Tell a Compelling Brand Story for Your eCommerce Business

Every eCommerce business has a unique story. Maybe they started their business in home kitchens and managed to expand their empire internationally. Perhaps they started by providing their products to community members in need. Regardless, an engaging narrative can be a massive boon to any business when it’s told right. 

SEO | 10 min read

How to Leverage SEO for Conversion Rate Optimization

Cost-per-click inflation is forcing businesses to spend more to maintain their position on search engines. The growing competition, ads getting bigger, and less ad space to compete for are among the top factors driving CPC up. So, businesses are looking to SEO and conversion rate optimization (CRO) to get more clicks that pay for themselves.

Customer Service | 10 min read

Money-Back Guarantee Policy: Does Your eCommerce Store Need One?

 

Nobody likes buying a product only to find that it’s the wrong fit, faulty, or simply not what they’re looking for. This is especially true when it comes to online shopping since we don’t get to see, touch, or try out what we’re buying before making a purchase.

Shipping & Fulfillment | 7 min read

How to Handle Bulk Orders from Businesses & Organizations

As an eCommerce store owner, you may run into a situation where a customer would like to order in bulk. These customers could be purchasing on behalf of other businesses, non-profits, or government organizations. Serving clients like this can provide your business with a major opportunity to enter the B2B market. 

Customer Service | 8 min read

Customer Education: The Missing Piece to Your eCommerce Strategy

Customer education is becoming a high priority in business technology, especially for SaaS (Software as a Service) companies. The pace of advancement in business technology is rapid. New software and hardware options are always appearing, leaving even the most tech-savvy consumers confused.

Starting a Business | 13 min read

9 Employee Engagement Strategies for Small Business Owners

Over the past few decades, employee engagement has become a top priority for global organizations. Although "employee engagement" may appear ambiguous, it truly refers to doing things that make an employee feel happy, fulfilled, and safe at work. Employees are more likely to maximize productivity and performance if they are more engaged.

Starting a Business | 8 min read

7 Crucial Business Startup Milestones To Reach in Your First Year

Launching a startup business requires creativity, entrepreneurial spirit, and courage. The first year in the life of a startup business can pass in the blink of an eye; it’s a busy, exciting, gigantic learning curve. However, amid all the challenges of setting up, hiring staff, and deciding on your marketing, website, and content strategy, it’s a moment to assess how the business has done and what you’ve achieved.

SEO | 32 min read

Beginner's Guide to Search Engine Optimization

To many people, "Search Engine Optimization" (SEO) sounds impossibly technical. You may feel it’s too difficult for the average person to approach. But, while it’s true that SEO is a big pond to dip your feet into, it’s a skill that can be learned.

This article will explain the basics of SEO and give you a working knowledge that you can put to use on your own site. You’ll also learn how to keep away from ineffective tactics that can harm your website in the long run.

Starting a Business | 7 min read

5 Ways to Increase the Efficiency of Your eCommerce Business

There is no such thing as a business that’s easy to run and manage. Regardless of your industry, there will be various challenges and obstacles to growing and staying competitive. It should go without saying that when trying to run any business — especially a relatively small eCommerce store — it’s vital that owners and management allocate resources appropriately and efficiently. 

Apps & Integrations | 4 min read

Join Shift4Shop in Supporting St. Jude with the NEW Checkout Donation App!

At Shift4Shop, we're passionate about giving back. That's why we're supporting an organization that gives back every day — St. Jude Children’s Research Hospital®. We want to help St. Jude accomplish their mission: Finding cures. Saving children.

So, we’ve partnered with them to develop a new app that makes donating at checkout easier. Introducing: the St. Jude Donation App.

eCommerce Marketing | 7 min read

How to Form a Winning Omnichannel Retail Strategy

In the past, retail brands had to choose between brick-and-mortar, eCommerce, or multi-channel retail. Today, customers’ expectations have increased — they demand a unified, omnichannel experience.

Starting a Business | 7 min read

How to Estimate Dropshipping Overheads for Your Online Business

Dropshipping is one of the most popular ways to start an eCommerce business because it allows you to focus on building your brand while still making money with every order. However, that doesn’t mean you won’t need to invest funds into a dropshipping business. You may run into several costs, ranging from marketing tools to wages.

Starting a Business | 8 min read

5 Ways AI Can Improve HR Processes & Procedures for Small Businesses

Even if you’re running a small business, having an HR team is incredibly important. The HR department can handle new employee onboarding, interpersonal disputes, and more when necessary. However, the odds are that your small business’s HR department is stretched thin — you may even have only one HR employee.

SEO | 7 min read

How Google Lens Can Boost Sales for Your eCommerce Store

As most of us tech enthusiasts are already aware, Google has been working on transitioning from basic text and voice search functionalities to advanced image search features for some years now. In keeping with this direction, Google Lens is one of the most remarkable tools the internet technology juggernaut has put out in recent years.

Web Design | 47 min read

The Complete Guide to Product Photography for Online Stores

Great product photography is a critical part of a successful online store. However, for many eCommerce merchants, this is an area in which it's easy to fall short. A lack of knowledge of proper techniques, underestimation of its importance, or a mere misunderstanding as to what makes a good product image makes product photography a weak point for many online stores.

Good product photography is not as simple as placing items on a table and just pointing and shooting a camera. Even a brand new[...]

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