Building an e-store relies heavily on the products you’re selling and the financial elements of the business. However, there’s another feature that can help you master the former two bits of your eCommerce business – customer awareness. This concept refers to the degree to which your potential buyers are aware of the existence of your eCommerce brand.
This is a two-way relationship.
On the one hand, eCommerce entrepreneurs are aiming at spreading the word about their brand and increasing their[...]