Shift4Shop eCommerce Blog | Customer Service

Customer Service | 7 min read

Does Your eCommerce Business Need a Customer Support Forum?

As an established eCommerce business, you understand the importance of leveraging your online presence. You know all about social media marketing, email newsletters, and SEO. However, there is another essential resource that can help convert customers into strong brand advocates, get feedback, and generate new leads. This is the humble support forum, a tried and true type of online community that has allowed people to ask official representatives and experienced users questions about whatever[...]

Customer Service | 10 min read

Money-Back Guarantee Policy: Does Your eCommerce Store Need One?

 

Nobody likes buying a product only to find that it’s the wrong fit, faulty, or simply not what they’re looking for. This is especially true when it comes to online shopping since we don’t get to see, touch, or try out what we’re buying before making a purchase.

Customer Service | 8 min read

Customer Education: The Missing Piece to Your eCommerce Strategy

Customer education is becoming a high priority in business technology, especially for SaaS (Software as a Service) companies. The pace of advancement in business technology is rapid. New software and hardware options are always appearing, leaving even the most tech-savvy consumers confused.

Customer Service | 8 min read

How to Use an Online Knowledge Base to Scale Your eCommerce Conversions

Most buyers prefer to help themselves while shopping online and only reach out for assistance when they are stuck. If these buyers cannot quickly get answers to their concerns, they will ditch your store and shop elsewhere. As a result, providing them with the resources they need is a must.

Customer Service | 10 min read

The Top 3 Ways to Succeed in Customer Communication

Today, consumers are flooded with thousands of ads and messages streaming from multiple communication channels daily. More consumers are seeking out excellent customer experience from brands rather than specific features. Failing to deliver an outstanding customer experience will result in your clients switching to a competitor who would gladly provide what they are looking for.

Customer Service | 10 min read

A Quick and Efficient Guide To Performing a Customer Experience Analysis

A fantastic customer experience can make or break a brand. No matter how amazing your product is or whether you’re offering lower prices than your competitors, a great customer experience often keeps customers coming back.

Customer Service | 8 min read

10 Steps to Ensure eCommerce Post-Purchase Success

You did it! You’ve received an order and your store has officially sold a product. That’s it, right? While receiving a paid order is the final step in the marketing cycle, it is the first step in a new consumer journey. For your business to succeed, you need to have a new set of protocols in place during this phase. 

Customer Service | 9 min read

How to Set Up Proficient Customer Service For Your SaaS Business in 8 Steps

The customer is king, and for SaaS companies, this rings particularly true. SaaS companies, or Software as a Service, provide on-demand software services that are usually licensed on a subscription basis (monthly, yearly, etc.).

The perfect example of a SaaS company is Netflix. Netflix users pay the company a certain amount each month for web-based services (streaming of movies, shows, etc.), following a fixed subscription model.

The industry has grown in leaps and bounds with easy access to[...]

Customer Service | 7 min read

How to Use Automation to Boost Customer Satisfaction & Return Orders

Automation makes our lives easier and more convenient while allowing us to accomplish our goals in an increasingly efficient way. This is especially true for online business owners, who are constantly seeking ways to improve their operations and do more with less. That means automating where you can and constantly learning about the best tools to do so. It also means knowing how to implement those tools correctly so that customers are easily able to understand and use them. 

Customer Service | 11 min read

3 Steps to Create Ideal Customer Profiles with Assessments

E-retail sales surpassed the $4.2 trillion mark in 2020. Moreover, the number of digital buyers and spending is rising, making eCommerce the perfect business for entrepreneurs.

But as the industry grows in revenue, so does the competition as more people are jumping onto the eCommerce bandwagon and opening new stores.

That’s why you need to have strategies in place that will help you effectively reach your target audience and sell to them.

Enter: ideal customer profiles.

Customer Service | 7 min read

How to Build Brand Trust & Protect Your Customers Online

As a business owner, you understand that a variety of factors go into making the right choices for your company. After all, running a business is so much more than just sales and marketing. When clients and customers purchase something from you using any cashless payment option or have to provide any sort of personal details to you through a form, they are trusting you with incredibly important information that you have an obligation to treat with sensitivity. 

Customer Service | 12 min read

10 Tips to Ensure Effective eCommerce Customer Support

The most successful online businesses look and function great, but sometimes customers need more effective eCommerce customer support.

Whether you're selling purses or sinks, customer support plays a major role in your purchases and overall customer satisfaction. In a competitive industry like online shopping, what will set you apart from the competition is exquisite customer service.

Customer Service | 9 min read

How to Reduce Your eCommerce Return Rates

Ecommerce returns can slowly eat into your bottom line if you’re not strategically attacking them with post-purchase loyalty-building tactics.

Customer Service | 10 min read

A Guide to Exceptional Customer Service

As a business owner, you likely put a lot of time, money, and energy toward improving your marketing efforts and growing your sales — but what about your customer service?

Customer Service | 8 min read

Online Reviews: 5 Steps To Improve Yours in a Month

Your word as an online seller will always have limited power. No matter how big your operation becomes and how firmly you fix your brand in the minds of your target audience, every claim you issue about your products will be taken with more as grain of salt — and it’s all due to your obvious bias. You want people to buy from you, so of course you’ll have good things to say about your value propositions, and of course you’ll hide all the negatives.

Customer Service | 9 min read

49 Customer Feedback Questions You Can Ask to Get Genuine Answers

Customer feedback is truly the backbone of a thriving business.

A customer review alone is not sufficient – but a positive customer review has become vital in the decision-making process. In fact, a majority of customers are looking for 4 out of 5 stars, because negative reviews are driving factors.

The writing is on the wall: Customer reviews not only instill trust among users but can also positively impact your business's bottom line.

Customer Service | 9 min read

5 Benefits of Automating Your Customer Service

The automation revolution is already changing the face of business. From retail to manufacturing and from healthcare to finance, few sectors have been left untouched. With the arrival of artificial intelligence (AI) and machine learning, the possibilities for the years ahead are almost endless.

What you might not have realized is that you can also automate many customer service tasks. The progress of automation in customer service has perhaps been slower than in some other sectors. Retailers –[...]

Customer Service | 9 min read

6 Ways to Prevent Buyer's Remorse and Encourage Customer Loyalty

At some point, every company faces the headache that is buyer’s remorse. It stands as an obstacle when we seek to build strong relationships between customers and our businesses. Buyer’s remorse lets you believe you have made a successful sale, only to find that your customer has flipped and is wanting a refund.

Customer Service | 8 min read

The 10 Best Help Desk Systems for Online Customer Support

Every business understands that, without its customers, it would fail. Of course, that understanding doesn’t always translate into action, which is why so many businesses, both small and large, fail to prioritize customer service and the overall customer experience. When this happens, even huge marketing budgets and fantastic products can’t keep customers lining up for more. 

Customer Service | 6 min read

The Importance of Having a Customer Retention Strategy

Keeping your competitive edge in this digital era takes careful planning and preparation to stay ahead. Consumers are continuously bombarded with advertisements and marketing schemes cleverly disguised to try and coerce them to leave their current company and choose a new option. 

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