Looking over the process of upgrading to the new Google Universal Analytics might give you the idea that it's complicated. It's not. At 3dcart we've proactively set out to make Google Universal Analytics integration as simple as possible for you using your Online Store Manager.
But before we get to the how, let's discuss the why -- as in, why upgrade to Universal Analytics?
Google expects that Universal will improve Analytics' data processing, its collection methods and give its analysis[...]