---
title: Shift4Shop eCommerce Blog | Jimmy Rodriguez (5)
description: COO & Co-founder @ 3dcart. focused on helping internet retailers succeed online by developing strategies, actionable plans and customer experiences that grow and improve performance. (5)
---

[![eCommerce Blog](https://blog.shift4shop.com/hubfs/shift4shop/shift4-blog.jpg)](https://blog.shift4shop.com/)

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# Jimmy Rodriguez

![Jimmy Rodriguez](https://app.hubspot.com/settings/avatar/cd7c05a33e6b9f94bec7fd131cc6491c)

COO & Co-founder @ 3dcart. focused on helping internet retailers succeed online by developing strategies, actionable plans and customer experiences that grow and improve performance.

Find me on:

[https://www.3dcart.com  ](https://www.3dcart.com) <https://www.facebook.com/jimmy3dcart> <https://www.linkedin.com/in/jimmyrodriguez/> <https://twitter.com/jimmy3dcart>

### Recent Posts

[Shipping & Fulfillment](https://blog.shift4shop.com/topic/shipping-fulfillment) | 6 min read

## [The Outstanding Value of Flat Rate Shipping for Online Stores](https://blog.shift4shop.com/usps-flat-rate-shipping-online-store)

 By [Jimmy Rodriguez](https://blog.shift4shop.com/author/jimmy-rodriguez) [October 11, 2019](https://blog.shift4shop.com/usps-flat-rate-shipping-online-store) [0 Comments](https://blog.shift4shop.com/usps-flat-rate-shipping-online-store#comments-listing)

[![iStock-1172767586](https://blog.shift4shop.com/hs-fs/hubfs/iStock-1172767586.jpg?width=12&name=iStock-1172767586.jpg)](https://blog.shift4shop.com/usps-flat-rate-shipping-online-store)

[**](https://blog.shift4shop.com/usps-flat-rate-shipping-online-store)

When an online shopper places an order, their next step is to sit and wait until the product arrives. For the business, landing the sale is only the beginning. They must get the product securely packed, get it shipped out, and get it to the customer’s doorstep or mailbox.

[Continue Reading...](https://blog.shift4shop.com/usps-flat-rate-shipping-online-store)

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[Shift4Shop News](https://blog.shift4shop.com/topic/shift4shop-news) | 15 min read

## [3dcart Version 9.1 Brings New Features and Upgrades to Online Stores](https://blog.shift4shop.com/3dcart-version-9.1)

 By [Jimmy Rodriguez](https://blog.shift4shop.com/author/jimmy-rodriguez) [August 28, 2019](https://blog.shift4shop.com/3dcart-version-9.1) [7 Comments](https://blog.shift4shop.com/3dcart-version-9.1#comments-listing)

[![9.1-blog-image](https://blog.shift4shop.com/hs-fs/hubfs/9.1-blog-image.jpg?width=12&name=9.1-blog-image.jpg)](https://blog.shift4shop.com/3dcart-version-9.1)

[**](https://blog.shift4shop.com/3dcart-version-9.1)

Staying ahead of the game in eCommerce means constant improvement, both of your business and your eCommerce software. That's why we're proud to announce **3dcart Version 9.1**, the newest upgrade to our all-in-one eCommerce platform, bringing you even more powerful features for building and growing your online business.

This update introduces some brand-new functionality to improve the experience for business owners as well as your customers. We've also upgraded several of our integrations, added\[...\]

[Continue Reading...](https://blog.shift4shop.com/3dcart-version-9.1)

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[Conversion Optimization](https://blog.shift4shop.com/topic/conversion-optimization) | 7 min read

## [Letting Buyers Save Their Cart For Later Can Reduce Cart Abandonment](https://blog.shift4shop.com/persistent-shopping-carts-can-reduce-cart-abandonment)

 By [Jimmy Rodriguez](https://blog.shift4shop.com/author/jimmy-rodriguez) [May 10, 2019](https://blog.shift4shop.com/persistent-shopping-carts-can-reduce-cart-abandonment) [0 Comments](https://blog.shift4shop.com/persistent-shopping-carts-can-reduce-cart-abandonment#comments-listing)

[![iStock-682057242](https://blog.shift4shop.com/hs-fs/hubfs/iStock-682057242.png?width=12&name=iStock-682057242.png)](https://blog.shift4shop.com/persistent-shopping-carts-can-reduce-cart-abandonment)

[**](https://blog.shift4shop.com/persistent-shopping-carts-can-reduce-cart-abandonment)

An overwhelming majority of all online shopping carts do not reach the end of the checkout process. This is more than just a nagging feeling that owners of online stores may get, and it is certainly not a rare occurrence.

According to [eCommerce market statistics](https://www.3dcart.com/ecommerce-market-statistics.html), an average of 74% of all shopping carts are abandoned. This means that for every customer who makes a purchase on your website, approximately three consider it seriously enough to place your products on their list, then ultimately\[...\]

[Continue Reading...](https://blog.shift4shop.com/persistent-shopping-carts-can-reduce-cart-abandonment)

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[eCommerce Marketing](https://blog.shift4shop.com/topic/ecommerce-marketing) | 5 min read

## [Google Merchant Center can be used to?](https://blog.shift4shop.com/google-merchant-center-can-be-used-to)

 By [Jimmy Rodriguez](https://blog.shift4shop.com/author/jimmy-rodriguez) [March 28, 2019](https://blog.shift4shop.com/google-merchant-center-can-be-used-to) [0 Comments](https://blog.shift4shop.com/google-merchant-center-can-be-used-to#comments-listing)

[![iStock-458651821](https://blog.shift4shop.com/hs-fs/hubfs/iStock-458651821.png?width=12&name=iStock-458651821.png)](https://blog.shift4shop.com/google-merchant-center-can-be-used-to)

[**](https://blog.shift4shop.com/google-merchant-center-can-be-used-to)

Ecommerce is booming, so much so that it was responsible for $2.3 trillion in sales during 2017. These days, if your business doesn’t have an online storefront, it’s suffering.  More people than ever before are shopping online. From literal glitter bombs to Mac & Cheese air fresheners, there’s something for everyone and someone for everything. At the forefront of this growth is the world’s favorite search engine, Google.

Google is the first place people go to find answers to their questions,\[...\]

[Continue Reading...](https://blog.shift4shop.com/google-merchant-center-can-be-used-to)

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[Starting a Business](https://blog.shift4shop.com/topic/starting-a-business) | 43 min read

## [Best eCommerce Platform for Startups, What Every Online Store Needs](https://blog.shift4shop.com/best-ecommerce-platform-for-startups-what-every-online-store-needs)

 By [Jimmy Rodriguez](https://blog.shift4shop.com/author/jimmy-rodriguez) [March 04, 2019](https://blog.shift4shop.com/best-ecommerce-platform-for-startups-what-every-online-store-needs) [0 Comments](https://blog.shift4shop.com/best-ecommerce-platform-for-startups-what-every-online-store-needs#comments-listing)

[![Close-up image of human hand and pot with money tree](https://blog.shift4shop.com/hs-fs/hubfs/Stock%20images/Close-up%20image%20of%20human%20hand%20and%20pot%20with%20money%20tree.jpeg?width=12&name=Close-up%20image%20of%20human%20hand%20and%20pot%20with%20money%20tree.jpeg)](https://blog.shift4shop.com/best-ecommerce-platform-for-startups-what-every-online-store-needs)

[**](https://blog.shift4shop.com/best-ecommerce-platform-for-startups-what-every-online-store-needs)

If you're getting ready to launch a startup, you're probably experiencing a great many things. A huge rush of excitement, anticipation, and probably some stress and uncertainty. After all, 80% of small businesses fail, and the initial steps you take pre- and post-launch are crucial to your long-term success. All too often, making a mistake can lead to backtracking that most businesses just can't afford. Starting a business always involves tons of decision-making, and to make the best decisions\[...\]

[Continue Reading...](https://blog.shift4shop.com/best-ecommerce-platform-for-startups-what-every-online-store-needs)

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[eCommerce Marketing](https://blog.shift4shop.com/topic/ecommerce-marketing) | 5 min read

## [7 Tips to Give Your Google Shopping Campaigns Extra Juice](https://blog.shift4shop.com/7-tips-to-give-your-google-shopping-campaigns-extra-juice)

 By [Jimmy Rodriguez](https://blog.shift4shop.com/author/jimmy-rodriguez) [February 28, 2019](https://blog.shift4shop.com/7-tips-to-give-your-google-shopping-campaigns-extra-juice) [0 Comments](https://blog.shift4shop.com/7-tips-to-give-your-google-shopping-campaigns-extra-juice#comments-listing)

[![iStock-813001858](https://blog.shift4shop.com/hs-fs/hubfs/iStock-813001858.png?width=12&name=iStock-813001858.png)](https://blog.shift4shop.com/7-tips-to-give-your-google-shopping-campaigns-extra-juice)

[**](https://blog.shift4shop.com/7-tips-to-give-your-google-shopping-campaigns-extra-juice)

If you’re already using Google Shopping ads to promote your ecommerce store’s products, you know how powerful it can be.

Between 2015 and 2016, searches with Product Listing Ads (or PLAs) [more than doubled](https://blog.salesandorders.com/the-great-divide-google-shopping-versus-text-ads-infograph). Google Shopping campaigns consistently outperform traditional AdWords text ads in both cost per click (CPC), where it averages 23% less, and conversion rate, where it runs [26% more effective](https://www.datafeedwatch.com/blog/crush-google-shopping-black-friday-cyber-monday).

As an ecommerce store, you get a lot of benefit just from using Google Shopping — but is that\[...\]

[Continue Reading...](https://blog.shift4shop.com/7-tips-to-give-your-google-shopping-campaigns-extra-juice)

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[Starting a Business](https://blog.shift4shop.com/topic/starting-a-business) | 6 min read

## [How to Write a Privacy Policy for Your Online Store](https://blog.shift4shop.com/how-to-write-a-privacy-policy-for-your-online-store)

 By [Jimmy Rodriguez](https://blog.shift4shop.com/author/jimmy-rodriguez) [February 19, 2019](https://blog.shift4shop.com/how-to-write-a-privacy-policy-for-your-online-store) [0 Comments](https://blog.shift4shop.com/how-to-write-a-privacy-policy-for-your-online-store#comments-listing)

[![iStock-840894466](https://blog.shift4shop.com/hs-fs/hubfs/iStock-840894466.png?width=12&name=iStock-840894466.png)](https://blog.shift4shop.com/how-to-write-a-privacy-policy-for-your-online-store)

[**](https://blog.shift4shop.com/how-to-write-a-privacy-policy-for-your-online-store)

Privacy is a primary concern for your customers and for legislators around the world, so your company's privacy policy cannot be an afterthought. It must reflect a sincere commitment to privacy and a desire to meet the highest legal standards.

So how do you get a privacy policy for your online store? Frankly, you probably have three options.

- Hire an attorney to write a privacy policy for your business
- Use a privacy policy generator
- Write your own using examples

[Continue Reading...](https://blog.shift4shop.com/how-to-write-a-privacy-policy-for-your-online-store)

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[Web Design](https://blog.shift4shop.com/topic/web-design) | 8 min read

## [How to Make Your Website ADA Compliant](https://blog.shift4shop.com/how-to-make-your-website-ada-compliant)

 By [Jimmy Rodriguez](https://blog.shift4shop.com/author/jimmy-rodriguez) [February 12, 2019](https://blog.shift4shop.com/how-to-make-your-website-ada-compliant) [1 Comment](https://blog.shift4shop.com/how-to-make-your-website-ada-compliant#comments-listing)

[![iStock-610126164](https://blog.shift4shop.com/hs-fs/hubfs/iStock-610126164.png?width=12&name=iStock-610126164.png)](https://blog.shift4shop.com/how-to-make-your-website-ada-compliant)

[**](https://blog.shift4shop.com/how-to-make-your-website-ada-compliant)

When you [start an eCommerce business](https://www.3dcart.com/start-an-online-business.html), no matter how obscure your niche may be, you are trying to attract as many potential customers as possible. If you already have your own online store, you may believe that you are already doing everything you can to accomplish this. You may be sending targeted email blasts, or promoting yourself on websites aimed at the same demographic.  If this is working for you, then excellent! Keep at it!

However, you just might be neglecting a significant portion of\[...\]

[Continue Reading...](https://blog.shift4shop.com/how-to-make-your-website-ada-compliant)

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[Web Design](https://blog.shift4shop.com/topic/web-design) | 11 min read

## [How Increasing Website Page Speed Impacts SEO and Conversions](https://blog.shift4shop.com/how-increasing-website-page-speed-impacts-seo-and-conversions)

 By [Jimmy Rodriguez](https://blog.shift4shop.com/author/jimmy-rodriguez) [February 01, 2019](https://blog.shift4shop.com/how-increasing-website-page-speed-impacts-seo-and-conversions) [5 Comments](https://blog.shift4shop.com/how-increasing-website-page-speed-impacts-seo-and-conversions#comments-listing)

[![mobile-page-speed-excellent](https://blog.shift4shop.com/hs-fs/hubfs/mobile-page-speed-excellent.png?width=12&name=mobile-page-speed-excellent.png)](https://blog.shift4shop.com/how-increasing-website-page-speed-impacts-seo-and-conversions)

[**](https://blog.shift4shop.com/how-increasing-website-page-speed-impacts-seo-and-conversions)

After all the work you and your team have put into [creating your website](https://www.3dcart.com/build-ecommerce-website.htm), you may believe that your online store is ready for business.

The site design is both aesthetically pleasing and easy to understand, and the page layouts leave little to no room for confusion. The content copy on the product pages is informative and engaging, and their SEO value is excellent. Navigating the website is simple, as is the process of placing an order.

However, you may still find yourself wondering: if all of\[...\]

[Continue Reading...](https://blog.shift4shop.com/how-increasing-website-page-speed-impacts-seo-and-conversions)

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[Web Design](https://blog.shift4shop.com/topic/web-design) | 11 min read

## [Improve Visitor Experience with Sticky Website Navigation](https://blog.shift4shop.com/improve-visitor-experience-with-sticky-website-navigation)

 By [Jimmy Rodriguez](https://blog.shift4shop.com/author/jimmy-rodriguez) [January 29, 2019](https://blog.shift4shop.com/improve-visitor-experience-with-sticky-website-navigation) [0 Comments](https://blog.shift4shop.com/improve-visitor-experience-with-sticky-website-navigation#comments-listing)

[![iStock-618849214](https://blog.shift4shop.com/hs-fs/hubfs/iStock-618849214.png?width=12&name=iStock-618849214.png)](https://blog.shift4shop.com/improve-visitor-experience-with-sticky-website-navigation)

[**](https://blog.shift4shop.com/improve-visitor-experience-with-sticky-website-navigation)

Optimizing your eCommerce website is not just something to be done while [creating the website](https://www.3dcart.com/build-ecommerce-website.htm). If you run an online store, you will inevitably have to make some changes to it. This is not limited to the time shortly after you open your site: you will be adding, adjusting, or eliminating features and elements for as long as you want the site to keep going.

At least, you should be doing this. The alternative is never making any changes to your site, but that puts you at risk of stagnation. A\[...\]

[Continue Reading...](https://blog.shift4shop.com/improve-visitor-experience-with-sticky-website-navigation)

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[eCommerce Marketing](https://blog.shift4shop.com/topic/ecommerce-marketing) | 5 min read

## [Breaking Down Product Listing Ads in Google Shopping (Plus Best Practices)](https://blog.shift4shop.com/breaking-down-product-listing-ads-in-google-shopping-plus-best-practices)

 By [Jimmy Rodriguez](https://blog.shift4shop.com/author/jimmy-rodriguez) [December 27, 2018](https://blog.shift4shop.com/breaking-down-product-listing-ads-in-google-shopping-plus-best-practices) [1 Comment](https://blog.shift4shop.com/breaking-down-product-listing-ads-in-google-shopping-plus-best-practices#comments-listing)

[![Google Product Listing Ad](https://blog.shift4shop.com/hs-fs/hubfs/Google%20Product%20Listing%20Ad.png?width=12&name=Google%20Product%20Listing%20Ad.png)](https://blog.shift4shop.com/breaking-down-product-listing-ads-in-google-shopping-plus-best-practices)

[**](https://blog.shift4shop.com/breaking-down-product-listing-ads-in-google-shopping-plus-best-practices)

[Google Shopping](https://blog.shift4shop.com/what-is-google-shopping-and-why-does-it-matter-for-ecommerce-sellers) isn’t a new option for ecommerce sellers, but it is a growing one. As of mid 2018, Product Listing Ads (or PLAs) are showing up in more and more searches because the results they drive for advertisers are undeniable.

Studies have found that [Google Shopping ads can yield 26% better](https://www.datafeedwatch.com/blog/crush-google-shopping-black-friday-cyber-monday) conversion rates at a 23% lower cost-per-click (or CPC) over traditional text-based ads. That’s a big difference — regardless of whether your online store serves 50 customers or 50 million.

So how can\[...\]

[Continue Reading...](https://blog.shift4shop.com/breaking-down-product-listing-ads-in-google-shopping-plus-best-practices)

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[Web Design](https://blog.shift4shop.com/topic/web-design) | 6 min read

## [How to Add a GDPR Cookie Consent Notice to Your Website](https://blog.shift4shop.com/how-to-add-a-gdpr-cookie-consent-notice-to-your-website)

 By [Jimmy Rodriguez](https://blog.shift4shop.com/author/jimmy-rodriguez) [December 21, 2018](https://blog.shift4shop.com/how-to-add-a-gdpr-cookie-consent-notice-to-your-website) [0 Comments](https://blog.shift4shop.com/how-to-add-a-gdpr-cookie-consent-notice-to-your-website#comments-listing)

[![iStock-1014368712](https://blog.shift4shop.com/hs-fs/hubfs/iStock-1014368712.png?width=12&name=iStock-1014368712.png)](https://blog.shift4shop.com/how-to-add-a-gdpr-cookie-consent-notice-to-your-website)

[**](https://blog.shift4shop.com/how-to-add-a-gdpr-cookie-consent-notice-to-your-website)

If your ecommerce site uses Google Analytics or keeps track of the items in a shopping cart, your business is using HTTP cookies, and you may need to offer site visitors an option to opt out.

Cookies are small text files that can be used for session information (logins, shopping carts, and similar), personalization, or monitoring. When someone visits your business online, your website tells the visitor's web browser to store the cookie information and send that information back with each new\[...\]

[Continue Reading...](https://blog.shift4shop.com/how-to-add-a-gdpr-cookie-consent-notice-to-your-website)

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[eCommerce Features](https://blog.shift4shop.com/topic/ecommerce-features) | 6 min read

## [5 Sales-Boosting Ecommerce Features for T-shirt Entrepreneurs](https://blog.shift4shop.com/5-sales-boosting-ecommerce-features-for-t-shirt-entrepreneurs)

 By [Jimmy Rodriguez](https://blog.shift4shop.com/author/jimmy-rodriguez) [December 04, 2018](https://blog.shift4shop.com/5-sales-boosting-ecommerce-features-for-t-shirt-entrepreneurs) [0 Comments](https://blog.shift4shop.com/5-sales-boosting-ecommerce-features-for-t-shirt-entrepreneurs#comments-listing)

[![iStock-609626904](https://blog.shift4shop.com/hs-fs/hubfs/iStock-609626904.png?width=12&name=iStock-609626904.png)](https://blog.shift4shop.com/5-sales-boosting-ecommerce-features-for-t-shirt-entrepreneurs)

[**](https://blog.shift4shop.com/5-sales-boosting-ecommerce-features-for-t-shirt-entrepreneurs)

Not all [ecommerce platforms](https://www.3dcart.com/comparison/hosted-ecommerce/) are the same, so the solution you choose for your online t-shirt business can and will have an impact on your company's ultimate success.

Part of your challenge is recognizing which ecommerce platform features could have the greatest impact on sales conversions and profit.

With this in mind, here are **five sales-boosting ecommerce features** you will want for your online t-shirt shop.

[Continue Reading...](https://blog.shift4shop.com/5-sales-boosting-ecommerce-features-for-t-shirt-entrepreneurs)

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[eCommerce Marketing](https://blog.shift4shop.com/topic/ecommerce-marketing) | 4 min read

## [Getting Started with Google Shopping](https://blog.shift4shop.com/getting-started-with-google-shopping)

 By [Jimmy Rodriguez](https://blog.shift4shop.com/author/jimmy-rodriguez) [November 29, 2018](https://blog.shift4shop.com/getting-started-with-google-shopping) [0 Comments](https://blog.shift4shop.com/getting-started-with-google-shopping#comments-listing)

[![iStock-458683455](https://blog.shift4shop.com/hs-fs/hubfs/iStock-458683455.png?width=12&name=iStock-458683455.png)](https://blog.shift4shop.com/getting-started-with-google-shopping)

[**](https://blog.shift4shop.com/getting-started-with-google-shopping)

When you’re ready to launch your first Google Shopping campaign, you’ll need 3 accounts: Google AdWords, Google Analytics, and Google Merchant Center. Here’s a quick breakdown of what each of your Google accounts is for:

- **Google AdWords** is where you’ll create and edit paid campaigns. That includes both traditional text-based paid search ads and Google Shopping ads.
- **Google Analytics** is where your performance gets measured and reported on. You may already use Google Analytics to monitor your\[...\]

[Continue Reading...](https://blog.shift4shop.com/getting-started-with-google-shopping)

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[Shift4Shop News](https://blog.shift4shop.com/topic/shift4shop-news) | 6 min read

## [3dcart Version 8.3 Makes eCommerce Easier than Ever](https://blog.shift4shop.com/3dcart-version-8.3-makes-ecommerce-easier-than-ever)

 By [Jimmy Rodriguez](https://blog.shift4shop.com/author/jimmy-rodriguez) [November 12, 2018](https://blog.shift4shop.com/3dcart-version-8.3-makes-ecommerce-easier-than-ever) [11 Comments](https://blog.shift4shop.com/3dcart-version-8.3-makes-ecommerce-easier-than-ever#comments-listing)

[![comp1-USETHIS](https://blog.shift4shop.com/hs-fs/hubfs/comp1-USETHIS.jpg?width=12&name=comp1-USETHIS.jpg)](https://blog.shift4shop.com/3dcart-version-8.3-makes-ecommerce-easier-than-ever)

[**](https://blog.shift4shop.com/3dcart-version-8.3-makes-ecommerce-easier-than-ever)

At 3dcart, we're proud to introduce **version 8.3**, our latest platform update which brings numerous upgrades and enhancements to make the [best eCommerce software](https://www.3dcart.com/) even better.

This is the final major release of 2018, and this time around we've focused on quality-of-life improvements that **expand on several features and offer more options to online store owners.**

We've also **improved our selection of payment gateways** with new and upgraded integrations. Overall, 3dcart v8.3 improves the functionality\[...\]

[Continue Reading...](https://blog.shift4shop.com/3dcart-version-8.3-makes-ecommerce-easier-than-ever)

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[Starting a Business](https://blog.shift4shop.com/topic/starting-a-business) | 7 min read

## [5 Best Print-On-Demand T-shirt Dropshipping Services](https://blog.shift4shop.com/5-best-print-on-demand-t-shirt-drop-shipping-services)

 By [Jimmy Rodriguez](https://blog.shift4shop.com/author/jimmy-rodriguez) [November 06, 2018](https://blog.shift4shop.com/5-best-print-on-demand-t-shirt-drop-shipping-services) [10 Comments](https://blog.shift4shop.com/5-best-print-on-demand-t-shirt-drop-shipping-services#comments-listing)

[![iStock-668677254](https://blog.shift4shop.com/hs-fs/hubfs/iStock-668677254.png?width=12&name=iStock-668677254.png)](https://blog.shift4shop.com/5-best-print-on-demand-t-shirt-drop-shipping-services)

[**](https://blog.shift4shop.com/5-best-print-on-demand-t-shirt-drop-shipping-services)

Print-on-demand, t-shirt dropshipping services can be the engine that drives your online t-shirt company toward success. 

The t-shirt business represents a great opportunity for many entrepreneurs.

The market is huge. Worldwide, shoppers will purchase more than [$1 trillion worth of t-shirts](https://www.prnewswire.com/news-releases/global-t-shirt-printing-machines-market-report-2017-2025---screen-printing-machines-digital-printing--plot-printing-300594046.html) this year.

The t-shirt industry is also growing. By 2025, global, annual t-shirt sales may exceed $3 trillion, and according to some reports, t-shirt retailers can expect a compound annual growth rate (CAGR)\[...\]

[Continue Reading...](https://blog.shift4shop.com/5-best-print-on-demand-t-shirt-drop-shipping-services)

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[Social Media](https://blog.shift4shop.com/topic/social) | 5 min read

## [Your 5 Minute Guide to Retargeting with Facebook’s Dynamic Product Ads](https://blog.shift4shop.com/your-5-minute-guide-to-retargeting-with-facebooks-dynamic-product-ads)

 By [Jimmy Rodriguez](https://blog.shift4shop.com/author/jimmy-rodriguez) [November 05, 2018](https://blog.shift4shop.com/your-5-minute-guide-to-retargeting-with-facebooks-dynamic-product-ads) [2 Comments](https://blog.shift4shop.com/your-5-minute-guide-to-retargeting-with-facebooks-dynamic-product-ads#comments-listing)

[![iStock-97475793](https://blog.shift4shop.com/hs-fs/hubfs/iStock-97475793.png?width=12&name=iStock-97475793.png)](https://blog.shift4shop.com/your-5-minute-guide-to-retargeting-with-facebooks-dynamic-product-ads)

[**](https://blog.shift4shop.com/your-5-minute-guide-to-retargeting-with-facebooks-dynamic-product-ads)

Anyone who’s been working in ecommerce for a while knows that selling is a process. It isn’t very often that consumers find your business for the first time, search your online store, and immediately buy something. Ecommerce is more of a journey from learning about your business and offerings, growing trust in your brand, promoting your products, and ultimately making a sale.

Throughout this journey, it’s your job to tailor your promotions to each individual customer—a much more effective\[...\]

[Continue Reading...](https://blog.shift4shop.com/your-5-minute-guide-to-retargeting-with-facebooks-dynamic-product-ads)

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[Web Design](https://blog.shift4shop.com/topic/web-design) | 9 min read

## [How to Write a Great About Us Page](https://blog.shift4shop.com/how-to-write-a-great-about-us-page)

 By [Jimmy Rodriguez](https://blog.shift4shop.com/author/jimmy-rodriguez) [October 19, 2018](https://blog.shift4shop.com/how-to-write-a-great-about-us-page) [0 Comments](https://blog.shift4shop.com/how-to-write-a-great-about-us-page#comments-listing)

[![iStock-840623040](https://blog.shift4shop.com/hs-fs/hubfs/iStock-840623040.png?width=12&name=iStock-840623040.png)](https://blog.shift4shop.com/how-to-write-a-great-about-us-page)

[**](https://blog.shift4shop.com/how-to-write-a-great-about-us-page)

Humans are naturally inclined to do business with other humans, not companies. Online businesses needed a way to connect with their customers and build relationships. Thankfully, there’s a valuable resource already at their fingertips: **the About Us page**. Unfortunately, in the online world, the [About Us page](https://blog.shift4shop.com/about-us-page) is generally treated as little more as an afterthought. Sometimes, that’s ok. At other times it can leave potential customers confused and scrambling for more information.

**Your About Us page\[...\]**

[Continue Reading...](https://blog.shift4shop.com/how-to-write-a-great-about-us-page)

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[eCommerce Marketing](https://blog.shift4shop.com/topic/ecommerce-marketing) | 5 min read

## [What is Google Shopping and Why Does it Matter for Ecommerce Sellers?](https://blog.shift4shop.com/what-is-google-shopping-and-why-does-it-matter-for-ecommerce-sellers)

 By [Jimmy Rodriguez](https://blog.shift4shop.com/author/jimmy-rodriguez) [October 18, 2018](https://blog.shift4shop.com/what-is-google-shopping-and-why-does-it-matter-for-ecommerce-sellers) [0 Comments](https://blog.shift4shop.com/what-is-google-shopping-and-why-does-it-matter-for-ecommerce-sellers#comments-listing)

[![iStock-459393743](https://blog.shift4shop.com/hs-fs/hubfs/iStock-459393743.png?width=12&name=iStock-459393743.png)](https://blog.shift4shop.com/what-is-google-shopping-and-why-does-it-matter-for-ecommerce-sellers)

[**](https://blog.shift4shop.com/what-is-google-shopping-and-why-does-it-matter-for-ecommerce-sellers)

In its latest iteration, Google’s ecommerce-targeted advertising holds massive potential for ecommerce stores large and small. Google Shopping isn’t really new — if you’ve used Google to research a purchase in the last several years, you’ve probably seen these ads.

But it continues to grow exponentially each year. Between 2015 and 2016 alone, mobile searches that triggered [Shopping ads grew by 117%](https://blog.salesandorders.com/the-great-divide-google-shopping-versus-text-ads-infograph). That’s why ecommerce brands are jumping at the chance to bid for ads that empower users with\[...\]

[Continue Reading...](https://blog.shift4shop.com/what-is-google-shopping-and-why-does-it-matter-for-ecommerce-sellers)

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[Starting a Business](https://blog.shift4shop.com/topic/starting-a-business) | 12 min read

## [How to Start an Online T-shirt Business Today](https://blog.shift4shop.com/how-to-start-an-online-t-shirt-business-today)

 By [Jimmy Rodriguez](https://blog.shift4shop.com/author/jimmy-rodriguez) [October 09, 2018](https://blog.shift4shop.com/how-to-start-an-online-t-shirt-business-today) [1 Comment](https://blog.shift4shop.com/how-to-start-an-online-t-shirt-business-today#comments-listing)

[![iStock-623717812](https://blog.shift4shop.com/hs-fs/hubfs/iStock-623717812.png?width=12&name=iStock-623717812.png)](https://blog.shift4shop.com/how-to-start-an-online-t-shirt-business-today)

[**](https://blog.shift4shop.com/how-to-start-an-online-t-shirt-business-today)

The t-shirt industry is booming. According to some reports, t-shirt retailers can expect a compound annual growth rate (CAGR) of about [11.5 percent through 2025](https://www.prnewswire.com/news-releases/global-t-shirt-printing-machines-market-report-2017-2025---screen-printing-machines-digital-printing--plot-printing-300594046.html). What's more, thanks to **printing technologies**, **drop shipping**, and **easy-to-use [ecommerce platforms](https://www.3dcart.com/comparison/hosted-ecommerce/),**  it has never been simpler or faster to [**start an online t-shirt business**](https://www.3dcart.com/ecommerce-website/how-to-build-a-t-shirts-ecommerce-website.html).

So let's put t-shirt retailing in perspective. First, there is a lot of demand. The humble t-shirt is a staple of casual wear the world over. It's as likely to be\[...\]

[Continue Reading...](https://blog.shift4shop.com/how-to-start-an-online-t-shirt-business-today)

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- [...](https://blog.shift4shop.com/author/jimmy-rodriguez/page/1)
- [3](https://blog.shift4shop.com/author/jimmy-rodriguez/page/3)
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### Resources

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[Shipping & Fulfillment](https://blog.3dcart.com/topic/shipping-fulfillment)

[Social Media](https://blog.3dcart.com/topic/social)

[Starting an Online Business](https://blog.3dcart.com/topic/starting-a-business)

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[Web Design](https://blog.3dcart.com/topic/web-design)

 

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## Rocket Fuel for Your Business

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[Why Shift4Shop](https://www.shift4shop.com/why-3dcart.html) [Shopping Cart Software](https://www.shift4shop.com/shopping-cart-software.html) [Success Stories](https://www.shift4shop.com/lp/success-stories/) [Shift4Shop Reviews](https://www.shift4shop.com/shopping-cart-reviews.html) [eCommerce Blog](https://blog.shift4shop.com/) [Sitemap](https://www.shift4shop.com/sitemap.html)

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}
```

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