Marketing automation – heard of it? Over the last few years, software built to automate marketing has sprung up everywhere, and email marketing isn’t left in the dust.
The main selling point behind email automation is that it enables marketers to catch the consumer at the right moment, when they’re ready to buy.
Like any new technology, plenty of marketers hopped right on board. As an ecommerce business owner, you’re a little more cautious. You want to see how this new tech plays out, to[...]