Jimmy Rodriguez

Dropshipping is a special niche of ecommerce. Though you still want the full feature kit and kaboodle, some features are much more important than others.

Online stores built on dropshipping models leverage these features to sell efficiently and with enough scale to make big profits on small margins.

Which features should you rely on to get your online store into good shape? Check out 4 indispensible dropshipping features below.

In the ecommerce world, you’re only as good as your partners. The importance of partnering with strong dropshippers can’t be understated.

Finding the right dropshipper can be a difficult process, especially for entrepreneurs who are new to the world of ecommerce. It takes a discerning eye to find the most trustworthy dropshippers. This requires countless hours of research and communication.

Doba helps solve this problem by aggregating vetted suppliers and manufacturers into a single[...]

For all its strategizing and versatility, email marketing is pretty simple when you boil it down: find people who want to hear from you and send them emails.

It’s a simple concept but far from an easy task. People are everywhere online. They’re on your website, all over social media, scrolling through search results… The trick is finding the right people, who have a need for what you sell, and convincing them to hand over their email address.

No matter what kind of online business you run, context matters. In most cases, it’s your job as an online store owner to set the right context for your customers.

One of the biggest contextual areas websites take for granted is search context. You can put tons of resources into creating content in the hopes of building up your search ranking. But if you haven’t put thought into how your search result appears to a potential customer, content will only get you so far.

To build search context,

Just two years ago, mobile ecommerce represented only 15% of dollars spent online, even though people spent an overwhelming amount of time on their mobile devices.

That number is rapidly changing, and it’s partially thanks to the work done on Google’s open source Accelerated Mobile Pages (AMP) project. Even if you don’t know what AMP is, you reap the benefits every day when you browse the web on your phone, where pages load much faster than they did just a few short years ago.

The internet’s[...]

Have you considered starting an online business by dropshipping products directly from the distributor? Either if you're planning to do this as your first venture selling online, or you have an established e-commerce website looking to expand, these steps can help you determine if the dropshipping model will work for you.

Like any facet of ecommerce, dropshipping done right can be a highly successful business model. But to do it right, you’ll need to create a foundation for a successful and[...]

If you’ve invested some time in understanding how SEO works, you might be worried about duplicate content on your ecommerce website. And rightfully so -- but not necessarily for the reason you might think.

There are two kinds of duplicate content. One kind isn’t necessarily harmful, though it indicates you might be ignoring an opportunity to do better SEO. Done frequently, the other kind is flagrant and can cause penalties to your website.

How do you know which duplicate content is okay and[...]

One of the biggest barriers to starting an online store is the startup cost.

Like any business, ecommerce is a big investment. On the frontend, it costs money to set up your online store. But the meat and potatoes of your online store is where it can really get dicey. After all, you need a product to sell, and you need inventory of that product.

To sell a product, many online stores invest heavily in creating or stocking that product. But what if we told you there was a way to start an[...]

Online stores can’t understate the importance of a comprehensive SEO strategy. That said, there is such a thing as an overzealous one. If your SEO program is over the top, Google and other search engines won’t look kindly on your website.

You migth not be aware that your website has been penalized by Google, but if visits keep slowing down, follow the simple actions listed below to help you determine if your website is currently being penalized. And learn the common reasons that could be[...]

Whether you’re the sole employee or have a team of ecommerce wizards at your disposal, digital marketing might be the most time-consuming part of running an online store. Entrepreneurship is all about growth, and marketing is how you grow your online presence.

In the digital marketing realm, SEO often gets a bum wrap. It seems technical, whereas marketing tactics like establishing your social media presence and putting an email marketing plan in place might seem more straightforward. It’s[...]

The internet is a noisy place. How does your online store stand out from the competition?

We frequently see online stores grapple with the discovery phase of marketing their websites. It can take time for your store to gain enough traction for potential customers to find you. A little patience can go a long way for your store. That and a whole lot of optimization. If you find drawing in customers is taking too long, you might be committing some of the cardinal SEO sins, and you’ll want to[...]

SEO — Search Engine Optimization — is a critical part of today's marketing efforts, and yet many online sellers miss the mark. This is partially because there's so much information out there, and a lot of it is outdated. Google is the leader when it comes to determining best SEO practices, and they're always implementing changes to ensure only the best content reaches the top of search results. The side effect of this is that tactics that used to be quite effective are now not only outdated,[...]

Your homepage is the face of your website. Not only is it how most of your visitors will get to your website (nearly half stop here first), but your homepage is your business’s chance to make that crucial first impression. In order to do its job, a homepage needs to look stunning and function even better. If your homepage is lacking, whether in aesthetics, design, or functionality, it will fail to convert your customers. That means, not giving your homepage the attention it deserves is[...]

Have you ever wanted to create a site with specific areas for members only? Thanks to the features in 3dcart, you can customize your site to have a Members Only section. In the following article, we will discuss how to set the cart up in this way and why each feature or step is necessary.

The welcome email, typically triggered upon joining a mailing list, is one of the most important emails a customer will receive during the course of their relationship with a business. As the crown jewel of any retailer’s email marketing effort, the welcome email sets the tone for the type of relationship a business hopes to build with its customers, and can serve to aid or hinder a brand’s image.

Whether a welcome message is presented in a magazine style ad or more of a hero image[...]

A digital receipt, delivered straight to your customer’s inbox, is a powerful marketing channel that many businesses fail to fully utilize. Email receipts are an easy way for small and large businesses to establish powerful call-to-actions and promote free, revenue-generating advertising.

While the primary purpose of an email receipt should always be functional and never marketing-oriented, that doesn’t mean there isn’t room to incorporate tactics that will increase revenue. An excellent[...]

Black Friday and Cyber Monday are the busiest shopping days in the United States, with millions of people hitting the web for hot, limited-time deals. Every store, whether it's online or brick-and-mortar, is bound to take part in some of the best sales anyone will see all year. In fact, last year’s Cyber Monday is commemorated as the biggest day in U.S. online shopping history, ever!

In the world of eCommerce, gaining customer trust is vital. When first coming across your store, customers immediately gauge the trustworthiness of your site & your brand to decide whether they feel comfortable purchasing from you.

Times are changing and online businesses are finding new ways to standout in crowded and competitive markets. One design element that is experiencing a transition from trend to industry standard is the ability to view websites on any mobile device. If you are still convinced that having your site show up well on a desktop is enough, you might want to take a moment and consider these 5 reasons a responsive website is in your best interest: