In the ecommerce world, marketers are constantly on the hunt for new ways to promote their stores while lowering time and effort investments and boosting ROI. In recent years, advertising on Facebook has become one of the most popular ways to do just that—and for good reason.
Facebook ads are overwhelmingly effective. So much so that 44% of consumers say Facebook influences their shopping choices. And 26% of Facebook users who click on Facebook ad, go on to ultimately make a purchase.
Creating a logo – and staying within budget – can be tricky for new business owners who don’t have the capital to spend on a design team. Luckily, creating a memorable logo doesn’t have to involve a professional designer.
In this article we'll give you 5 simple steps any busy entrepreneur can follow to create the perfect logo for a brand or business, the top 25 free logo creator tools, and design inspiration galleries to help you start your online business.
Starting a Business | 6 min read
There are lots of great reasons to start selling t-shirts online. Maybe you have a killer design you know folks will love. Or, perhaps, you're a custom t-shirt connoisseur looking for a side hustle. Regardless, you could be tapping into a market worth more than $1 billion in annual worldwide sales.
If you managed to earn even a tiny sliver of online t-shirt retail sales, you could do really well for yourself. But where and how do you sell t-shirts online? Here are four ways to do it.
In 2017, Facebook overhauled the way their ecommerce shopping functionality works. The network made it easier than ever for ecommerce brands to sell products directly through Facebook with the new Shop tab and brands have been reaping the benefits ever since.
Isn’t it time you leveraged this new sales channel to grow your business?
Particularly if you already have an online store running, you might wonder how selling on Facebook can substantially move the[...]
3dcart is pleased to announce version 8.2, the latest upgrade to our industry-leading eCommerce platform. This upgrade includes a variety of improvements and new features that make it even easier for online sellers to build a powerful online store and manage their business. We've improved several integrations, added new functionality into the software, and redesigned the admin panel for smoother online store management.
This new upgrade to the 3dcart software will provide online sellers with[...]
Marketing. When we talk about marketing, we usually specify whether it’s business to consumer (B2C) or business to business (B2B). The tactics and way we approach a marketing strategy hinge on this distinction.
Are your customers people or businesses?
It’s a trick question. Your customers are always people, even if they’re buying something for a business – and that’s where a lot of us get lost in the B2B world. We get caught up on that second ‘B.’ Here’s the reality: B2B marketing is still[...]
No one in the ecommerce world likes cart abandonment. It’s a statistic we like to see drop and drop and drop.
Do you segment your email lists? If you’re like a lot of ecommerce business owners, you might think it’s unnecessary. Your email subscribers are all customers, and they all want the same things, right?
Let’s take a step back and talk about what segmentation actually is. It may sound complicated, but segmentation is nothing more than splitting up your email lists into smaller groups that share characteristics or habits.
In this article we'll show you why customer's list segmentation is important[...]
New customers are great.
You love to see your shop reach new people and expand your customer base. But those wonderful people are expensive – to make the most of your marketing efforts, you need to keep them around for the long haul.
About 65% of a healthy company’s business should come from your existing customers. That’s because repeat customers spend as much as 67% more down the line than in the first 6 months of your relationship.
The best way to build those long-term relationships and keep[...]
Did you know there are over 1.8 billion websites in existence today? Sure, that number includes sites that aren't being actively updated, but it's still an impressive number that well illustrates the popularity of the World Wide Web. Every year, more people decide to launch their own website for various reasons, whether to show off their work, provide information on a topic of expertise, sell products through an online store, or for any number of other reasons. Websites have become a necessity[...]
The business world is changing. Every year, more and more business turns to ecommerce – a market that grows rapidly. Many of us think of ecommerce and picture big, consumer brands like Amazon, but the B2B ecommerce opportunity is a whopping $7.7 trillion.
Business buyers aren’t far behind. There’s a growing expectation within many companies that demands access to faster, more convenient ecommerce buying options. Winning and retaining those customers depends on meeting their ecommerce[...]
Fraud is a nightmare for customers and merchants alike. With constant news of data breaches, shoppers are rightfully concerned about the safety of their payment data. The thought of a stranger racking up thousands of dollars in debt keeps many customers up at night — and causes them to have second thoughts about buying from you.
Retailers are hurt just as badly by fraudulent credit card transactions. Fraud causes chargebacks, possible loss of products, and damage to a merchant's reputation, all[...]
If you own an online store, you’ve spent a fair amount of time worrying about cart abandonment. Abandonment happens on every ecommerce website, but that doesn’t make it any easier to swallow.
Most online store owners want to know one thing: why? Why do customers start a shopping cart online, and then abandon it? The reality is that there are millions of reasons. Understanding the most common ones is a key first step in lowering your online store’s abandonment rate. Doing something about it is[...]
Facebook is the world's most popular social media platform, and every day millions of customers visit the official pages of their favorite businesses. As an eCommerce business owner, you'll want to take every opportunity to interact with your customers and reach them wherever they are. Your Facebook Page is a valuable tool in this regard.
Facebook has proven to be a great way for customers to interact directly with owners, employees, and management by posting comments and reviews. Some[...]
For all of the effort, time, and money we pour into marketing and sales, how do we define success? It’s easy to point to revenue or customer acquisition, concrete metrics that boost your bottom line in a measurable way.
But there’s one thing your website has to do really well before we get there: build trust and credibility. No matter what you sell or who your customers are, without trust, there’s no sale. Every sale, every customer relationship depends on the customer’s willingness to trust in[...]
Shopping cart abandonment has plagued online store owners for years. As new technology develops, we’ve been able to better understand and address the causes of abandonment. But with these new solutions, technology has also brought new challenges.
Mobile shopping.
Shopping done on mobile devices now accounts for over a third of all retail ecommerce. That number is only set to grow in the coming years, so it’s nothing to scoff at. If that sounds great, like your customers can shop from anywhere,[...]
Marketing automation – heard of it? Over the last few years, software built to automate marketing has sprung up everywhere, and email marketing isn’t left in the dust.
The main selling point behind email automation is that it enables marketers to catch the consumer at the right moment, when they’re ready to buy.
Like any new technology, plenty of marketers hopped right on board. As an ecommerce business owner, you’re a little more cautious. You want to see how this new tech plays out, to find[...]
B2B eCommerce | 4 min read
Is your business making use of the ecommerce opportunity at your fingertips?
When we talk about ecommerce, most of us imagine retail powerhouses like Amazon or Wayfair – but the B2B ecommerce potential is even bigger. In fact, the business ecommerce market topped $7.7 trillion in 2017. That’s a huge opportunity.
Why the popularity of ecommerce for B2B transactions? There are a lot of reasons for ecommerce’s growth in B2B sales, but the biggest reason isn’t so different from the B2C world:[...]
Shopping cart abandonment is an epidemic in the ecommerce world.
Recent data shows the average cart abandonment rate is almost 70 percent. That means only 3 out of every 10 people who places an item in their cart actually buys it.
Cart abandonment comes with the territory of owning an ecommerce store, but that doesn’t mean there’s nothing you can do about it. Customers abandon shopping carts for all kinds of reasons, but many online store owners commit the same common mistakes that drive up[...]
Where do your new customers come from? Facebook ads? Google search results? Thin air?
Time and again, studies show that email marketing is the most effective channel for customer acquisition. Reports estimate 44% of all consumers made a purchase based on an email newsletter last year. McKinsey & Company found that email helps acquire new customers 40 times better than social media.
Conversion rates and click-through-rate in those emails are 3x better, and the value of those conversions can be[...]
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