As the owner of an online store, pictures and images are essential to your success. While physical stores have the advantage of allowing customers to experience products in-person, online stores are somewhat limited. In order to show your customer everything they need to know about your product so they can make a confident purchase, you need to be communicating with them about as much as you possibly can regarding the product. And, in most cases, it all comes down to the product images.
Amazon is a powerhouse of the eCommerce world, raking in billions in sales every year. A few years ago, they introduced Amazon Prime Day, a shopping event created as a special promotion for Amazon Prime members, who pay for Prime membership to gain benefits like free shipping and other bonuses. Besides the typical characteristics of a big promotion (like increasing sales of qualifying products), Prime Day serves as an additional incentive for customers to buy a Prime membership.
If there was one thing every content writer or online business would like to know when it comes to publishing blog posts, it would probably be the answer to this question: “How long should a blog post be in order for it to perform its best?” Of course, no magic number really exists. While there are great recommendations to follow, there are always exceptions to the rules. For example, it’s not hard to find a page one ranking article that is much shorter (or longer) than the recommended ideal[...]
Once a time and money saver that millennials pushed on larger companies and older managers, virtual meetings have become more than convenient; they’ve become downright necessary. With stay-at-home orders, quarantines, and more companies looking for ways to minimize contact between employees, virtual meetings have become a staple, with the once frowned-upon technology being embraced by the masses.
For the whole of 2019, Shopify raked in $1.578 billion. So, it's no wonder that Shopify now ranks fifth in online business and consumer services websites. Its worldwide traffic ranking, on the other hand, is an impressive 645.
All of these facts may lead you to believe that Shopify is one of the best eCommerce platforms. It is an impressive platform, but not if you sell items that it prohibits. If you are, you should start looking for Shopify alternatives.
Ready to learn more[...]
Shopify Plus alternatives are growing increasingly popular in the realm of enterprise eCommerce. While millions have flocked to Shopify to host their storefront, this popularity has also exposed the shortcomings of Shopify Plus.
On the one hand, it lacks the deep, advanced functionality of platforms such as Magento Enterprise. While Shopify Plus sells itself on ease of use and lower cost, the $2,000 starting price point is still imposing for growing businesses and even larger[...]
With the constant expansion of eCommerce, the industry has also seen the birth of new services and service providers to help businesses sell online. This means a vast world of opportunity not just for online store owners, but also for agencies that support them via web design, marketing, and more. Online businesses both new and established are looking for talented and knowledgeable eCommerce agencies to help them reach their goals.
Shopify is now home to over a million merchants spanning 175 countries. Because of this, it became Canada's second most valuable company in 2019. The Great White North, after all, is where the multi-national eCommerce firm started.
Fast forward to 2020, and Shopify has become even more prominent, raking in $121.3 billion.
Despite all of this, Shopify isn't the only eCommerce platform on the market. And, it may not even be the best. There are quite a few Shopify competitors worth[...]
There’s no denying the fact that videos are powerful tools for communication. Not only can they convey concepts and ideas faster and more efficiently than a photo ever could, but they’re incredibly engaging. One look at recent marketing metrics and you’ll wish you had been implementing videos as part of your marketing campaigns years ago. And, if you were one of video’s early online adopters, then chances are you’re still looking for ways to make the videos you post even more compelling.
When it comes to making money at home, you have to consider one very important thing: solving someone else’s problem. At the core of every lucrative business is the ability to problem solve for someone else (and, the bigger that group is, the more successful your business will be). While there are plenty of problems to be solved, they mostly revolve around two things: time and money. If you can help me save time or money (or both), then you’re likely on to something big.
If you've spent any time running a website, you're aware that search engine optimization (SEO) is a complicated process. It takes a lot of work and research to stay ahead and earn a high rank in results.
Keyword research and content writing are crucial, and you also can't afford to overlook the more technical aspects, like meta tags, URL optimizations, your XML sitemap, and more. Of course, the technical parts of SEO can be either helped or hindered by your eCommerce platform.
For years in the internet community, there’s been constant debate over what the best browser is to use. While each browser offers its own unique selling points, there’s usually only one browser that comes out on top: Google Chrome.
Coming up with fresh content ideas and finally putting those concepts to paper via a blog post for your brand or business is tough. But, following through with the actual publishing of your blog article is even tougher. Not only does the whole process have to start with inspiration (and a good enough reason why), but it also has to end with enough a confidence that you’ve accomplished what you set out to do with your content. The best way to establish that is by writing a great conclusion[...]
AdSense has become one of the most popular ways to monetize websites online. Not only is it relatively easy to set up, but it also has the potential to be relatively lucrative thanks to Google’s intelligent algorithms. Right now, more than two million people are using AdSense to make more money online according to Google. And, while that’s still a relatively low number considering how many websites there are in existence around the world, the point is that if you’re not one of those two[...]
Are you an eCommerce site owner who's noticed a change in your rankings? You may have been impacted by the latest Google update to the core algorithm.
The mistake that many site owners make is that they treat SEO like a static tactic. They take the one and done approach to SEO.
The truth is that organic search is a constantly moving target. In 2018, Google made more than 3,200 changes to its algorithm. Some changes barely make a dent.
Then, there are changes Google will announce and[...]
B2B, or business to business, is a form of commerce that involves businesses directly selling to other businesses, rather than a business selling direct to consumer. This key difference calls for a different approach to traditional eCommerce, with more advanced functionality necessary to keep things running. B2B customers simply have different needs than B2C, or business to consumer, customers do when it comes to shopping online. Often, B2B customers are employees shopping for equipment or[...]
Google has come a long way since its inception, transforming near-daily to provide a better experience to its users. As the Internet keeps moving towards mobile, search engines like Google are working overtime to ensure that the results users get are exactly what they need. This means the introduction of new features on their search engine result pages, which introduces a problem for SEO professionals: how do we take advantage of those features to keep ranks high and boost traffic?
The nature of how we do business has changed a great deal throughout history, especially with the advent of eCommerce, but one thing has always remained most important: building long-lasting customer relationships. Happy customers provide repeat sales, positive word of mouth, and countless other benefits without which a business can't survive.
Google is constantly altering its algorithm and announcing new features for it’s search engine, always with the intent of making the search experience better for users (but not always easier for SEO professionals). But it seems like Google has actually made a change that benefits both end-users and webmasters in their newest updates for product feeds. Specifically, Google is making rich product page result features more accessible to online merchants who use the Merchant Center’s product[...]
Amazon got its start nearly a quarter-century ago in 1995. Jeff Bezos started the company using his parents' life savings.
eCommerce has come a long way over the last 26 years though. Instead of risking everything you have saved and combining a bunch of different services to set up your store, modern eCommerce platforms let you do it all in one place for as little as $20 a month.
Let's answer the question "which eCommerce platform should I use" by looking at five of the top choices.