Affiliate programs are some of the best ways to make money online. It’s a simple system where you recommend and promote products to other people and get paid if they make a purchase. Loads of affiliate programs exist, but which ones are the best for marketers?
Are you a restaurant owner who wants to accept online take-out and delivery orders?
Maybe you're suffering from revenue loss because of lockdown. Or maybe even before COVID-19, you wanted to offer delivery and take-out to attract more customers.
As the global COVID-19 pandemic continues, many restaurants have had to adapt to new methods of communicating with their customers. These methods are primarily online.
You could always go with a delivery app, but these have problems of their own.
Whether you manage an online team or are part of one, there’s always room for improvement in terms of keeping everyone organized and on task. And with more and more businesses choosing to operate virtually, making your online team more effective isn’t just a nice idea — it’s critical in keeping your business moving in the right direction. Thankfully, there are plenty of project management tools that online teams can leverage in order to accomplish a variety of things, from streamlining[...]
The internet has always been a double-edged sword. While it’s capable of bringing people together and putting everything right at your fingertips, it’s also just as powerful at using all of those things against you.
Being online means that you are simultaneously powerful and vulnerable. And, unfortunately, being taken advantage of online has become more and more common, especially as technology advances. Of course, while there are plenty of bad actors out there online (and there always have[...]
Globally, there are 2.87 billion smartphone users, and the number continues to grow— 100 million of them have just started using a smartphone in the past year.
We check smartphones over 2,000 times a day. We keep them handy in all situations, which is why QR codes are rapidly becoming an essential tool in the eCommerce business.
While they've been around for decades, QR codes have gotten a new lease on life, and businesses are taking notice.
Keep reading for a guide to using these codes[...]
eCommerce Marketing | 6 min read
As great as the saying “build it and they shall come” sounds, relying on customers to just show up and make purchases isn’t a great way to grow your business. Even with the best products and website design, your eCommerce store will struggle to survive if you’re not actively promoting it. Therefore, great sales promotions can help you to attract customers and make sure they actually get all the way through check out.
The images you use on your website provide a number of benefits — for yourself as a business and, of course, for your customers. Not only are they an excellent way to break up text, creating a stronger flow in your copy and making it more digestible, but they also combine textual communication with visual communication, which improves the ability of your content to convey an idea. Not to mention, many people like being able to see a product before making a purchasing decision, which means[...]
eCommerce Features | 7 min read
Smart business owners are always looking for ways to improve the services they offer their customers, and for tools to help them adjust their business model to match their own vision. Customers always appreciate having more options, and if you can provide them without significantly adding to your workload, it's a winning situation for everyone. One eCommerce feature with this potential is in-store pickup, the practice of allowing the customer to pick up their online purchase from your[...]
As the owner of an online store, pictures and images are essential to your success. While physical stores have the advantage of allowing customers to experience products in-person, online stores are somewhat limited. In order to show your customer everything they need to know about your product so they can make a confident purchase, you need to be communicating with them about as much as you possibly can regarding the product. And, in most cases, it all comes down to the product images.
Amazon is a powerhouse of the eCommerce world, raking in billions in sales every year. A few years ago, they introduced Amazon Prime Day, a shopping event created as a special promotion for Amazon Prime members, who pay for Prime membership to gain benefits like free shipping and other bonuses. Besides the typical characteristics of a big promotion (like increasing sales of qualifying products), Prime Day serves as an additional incentive for customers to buy a Prime membership.
If there was one thing every content writer or online business would like to know when it comes to publishing blog posts, it would probably be the answer to this question: “How long should a blog post be in order for it to perform its best?” Of course, no magic number really exists. While there are great recommendations to follow, there are always exceptions to the rules. For example, it’s not hard to find a page one ranking article that is much shorter (or longer) than the recommended ideal[...]
Once a time and money saver that millennials pushed on larger companies and older managers, virtual meetings have become more than convenient; they’ve become downright necessary. With stay-at-home orders, quarantines, and more companies looking for ways to minimize contact between employees, virtual meetings have become a staple, with the once frowned-upon technology being embraced by the masses.
For the whole of 2019, Shopify raked in $1.578 billion. So, it's no wonder that Shopify now ranks fifth in online business and consumer services websites. Its worldwide traffic ranking, on the other hand, is an impressive 645.
All of these facts may lead you to believe that Shopify is one of the best eCommerce platforms. It is an impressive platform, but not if you sell items that it prohibits. If you are, you should start looking for Shopify alternatives.
Ready to learn more[...]
Shopify Plus alternatives are growing increasingly popular in the realm of enterprise eCommerce. While millions have flocked to Shopify to host their storefront, this popularity has also exposed the shortcomings of Shopify Plus.
On the one hand, it lacks the deep, advanced functionality of platforms such as Magento Enterprise. While Shopify Plus sells itself on ease of use and lower cost, the $2,000 starting price point is still imposing for growing businesses and even larger[...]
With the constant expansion of eCommerce, the industry has also seen the birth of new services and service providers to help businesses sell online. This means a vast world of opportunity not just for online store owners, but also for agencies that support them via web design, marketing, and more. Online businesses both new and established are looking for talented and knowledgeable eCommerce agencies to help them reach their goals.
Shopify is now home to over a million merchants spanning 175 countries. Because of this, it became Canada's second most valuable company in 2019. The Great White North, after all, is where the multi-national eCommerce firm started.
Fast forward to 2020, and Shopify has become even more prominent, raking in $121.3 billion.
Despite all of this, Shopify isn't the only eCommerce platform on the market. And, it may not even be the best. There are quite a few Shopify competitors worth[...]
There’s no denying the fact that videos are powerful tools for communication. Not only can they convey concepts and ideas faster and more efficiently than a photo ever could, but they’re incredibly engaging. One look at recent marketing metrics and you’ll wish you had been implementing videos as part of your marketing campaigns years ago. And, if you were one of video’s early online adopters, then chances are you’re still looking for ways to make the videos you post even more compelling.
When it comes to making money at home, you have to consider one very important thing: solving someone else’s problem. At the core of every lucrative business is the ability to problem solve for someone else (and, the bigger that group is, the more successful your business will be). While there are plenty of problems to be solved, they mostly revolve around two things: time and money. If you can help me save time or money (or both), then you’re likely on to something big.