In 2019, the average eCommerce abandonment rate was almost 85%.
The shoppers who reach your store's checkout page are likely highly qualified visitors—they have engaged with your brand and have decided to make a purchase. So, why are so many of them abandoning their carts?
The checkout stage of the purchasing funnel can and does have a huge impact on your conversion rate.
If you're selling on Shopify, you've probably noticed that its checkout has some significant limitations. To customize[...]