eCommerce Blog

If you’re a small business or startup, you know just how vital it is to create and maintain a community of happy and loyal customers. One of the best ways to do so is, of course, to deliver great-quality products or services that you can promote through spot-on digital marketing.

The eCommerce landscape is continually evolving, and the demand for flexible payment solutions is on the rise. In this dynamic market, Shift4Shop, a comprehensive eCommerce platform, has partnered with Affirm, a leading pay-over-time provider, to offer merchants and customers a seamless and flexible payment experience.

Running an online store comes with endless to-do lists: answering customer inquiries and concerns, managing inventory, and keeping up with trends to ensure business success. 

Every marketer knows the frustration of watching potential customers show interest and then leave without taking action. It’s the inevitable cycle and challenge of turning interest into action. 

Have you ever wondered how some businesses seem to effortlessly guide their customers from casually browsing to confidently buying — and even coming back for more?

Artificial intelligence undeniably impacts marketing, sales, and business operations. It plays a crucial role in strategic analysis, targeting, and other aspects of the business world. 

Marketing enablement allows you to navigate business challenges by bridging the gap between your marketing team and sales teams. It revolutionizes the way you generate, share, and analyze marketing content across your organization.

Imagine scrolling through an online store, but instead of static images, you get 360-degree views of the chair you want to purchase. Or, you can virtually try on your favorite accessories before you buy. This is the power of visual commerce — and it's revolutionizing the way consumers shop online. 

Making your buying process effortless goes beyond improving customer satisfaction.

With a great and personalized shopping experience, you’ll likely witness a substantial boost in sales, positive word-of-mouth referrals, and customer loyalty. 

Content marketing isn’t novel; all your competitors are posting content on their websites and social media.

However, as an eCommerce business owner, strong content — and in the right formats — can still be your differentiator when competing with countless other stores for your audience's attention.

Launching a new eCommerce product is hectic! You invest countless hours and considerable resources in developing something stellar. The bigger challenge, though, lies in getting the market to notice. 

Online commerce is no longer just an alternative. It is now a worldwide staple. 

You already know that email marketing is a powerful strategy for engaging your audience and boosting conversions. In fact, about 79% of millennials in the US stated they enjoy being contacted by brands through email.

Running an eCommerce store can be extremely rewarding. It’s a chance to establish a brand, attract an audience, and most importantly, maximize online sales. Inevitably, though, achieving business growth is also extremely time-consuming. The last thing you need is to be bogged down in day-to-day administrative tasks like responding to emails or managing social media.

Do your customers require a bit more assistance than other online businesses? A purchase support team can significantly enhance your purchasing, order processing, and customer service systems.

Let’s explore how it works and how you can build your own eCommerce purchase support team.

A go-to-market (GTM) strategy is critical for reaching target customers and achieving competitive advantages when launching a new product or service. An effective GTM strategy employs various strategies and tactics to increase the adoption and usage of your company’s products. When executed correctly, it successfully launches a product and drives revenue growth.

If you’re the owner of an online store, one of the best ways to build and maintain relationships with your customers is through email marketing. However, determining the optimal email frequency remains a challenge.

Challenges in business are inevitable, no matter your niche. From initial funding to finding the right talent and beyond, you must overcome hurdles in every corner. Some of these challenges are obvious, while others — not so much. 

While AI has penetrated our lives in most technological aspects, we must acknowledge its dark side and prominent role in online identity fraud. 

Most industries are slowly facing the implications of deepfakes and password hacking; eCommerce is no different. 

Thriving in today’s business world relies on knowing how to use data to your advantage — but what does that mean, and is it feasible?

We’re here to explore all the ins and outs of using “Big Data” in eCommerce to answer those questions and more.