eCommerce Blog

Starting a Business | 7 min read

How to Make an eCommerce Website for Your Brick-And-Mortar Business

Shopping behavior has irreversibly changed since the advent of smart technology. Specifically, shoppers now have the ability to complete shopping cart checkouts from a mobile device in record time with all of their payment information saved. And now, due to global happenings in 2020 and 2021, more compelling reasons have surfaced as to why consumers are choosing to online shop, safety now competing with convenience as their primary motivation.

Additionally, brick-and-mortar stores themselves[...]

SEO | 8 min read

How to Optimize Product Feed Text Ads to Improve eCommerce Sales

Google has become an integral part of our lives, but even more so for online retailers.

eCommerce Marketing | 8 min read

6 Ways You Can Use Gamification to Boost eCommerce Sales

In the last decade, eCommerce sales have steadily been on the rise. And, the latest projections show that online shopping has picked up in recent times. According to Statista, e-retail revenue is projected to amount to $5.4 trillion in 2022.

Given that online shopping is one of the most popular activities in the world, you must embrace it soon. Importantly, you should not seek to do it just like everybody else does.

Shipping & Fulfillment | 8 min read

How to Choose the Right Fulfillment Provider for Your Business

So you’ve made a smart move and decided to opt for a fulfillment provider. You’re definitely on the right track as far as business decisions go. However, the question now is, “How do I make sure I’m choosing the right fulfillment company for my business?” There are several options to choose from and, as a business owner, making the wrong choice can have serious consequences for your company.

Customer Service | 7 min read

Online Reviews: 5 Steps To Improve Yours in a Month

Your word as an online seller will always have limited power. No matter how big your operation becomes and how firmly you fix your brand in the minds of your target audience, every claim you issue about your products will be taken with more as grain of salt — and it’s all due to your obvious bias. You want people to buy from you, so of course you’ll have good things to say about your value propositions, and of course you’ll hide all the negatives.

Conversion Optimization | 10 min read

Top 7 Reasons for Cart Abandonment & How to Solve Them

Cart abandonment online is a serious problem for retailers and online store owners. Not only do people abandoning their carts leave you, as the store owner, feeling seriously frustrated, but they dramatically reduce the amount of revenue your business brings in. In fact, most conservative estimates reveal that more than 70% of all sales are lost online because of cart abandonment. Some estimates on the higher end believe the actual number of sales lost because of shopping cart abandonment is[...]

Web Design | 8 min read

7 Tips to Achieve eCommerce Moments of Truth with UX Design

Is your online business experiencing low conversion rates, abandoned carts, and poor sales figures? Rather than putting more money into ads in an effort to generate leads, chances are that you could optimize your website’s performance by redesigning it with UX in mind.

Starting a Business | 9 min read

5 Most Popular Types of Companies to Start

Starting your own business is exciting, but it can also be a bit daunting to learn exactly where to start. Understanding the different types of businesses that you can choose from is an important first step.

Will you have a partnership, sole proprietorship, or non-profit organization? Which is best for the dreams you’re building? We’ll discuss the five most popular types of companies and how they work so that you can make an informed decision.

eCommerce Features | 12 min read

How to Manage Amazon Orders with Shift4Shop

Every business owner is looking for ways to reach more customers. Multichannel eCommerce — selling your products on more than one website or marketplace — is one of the best solutions for doing so. Amazon is a common choice for multichannel sales due to its huge customer base and services like Fulfillment by Amazon (FBA) that offer new opportunities for retailers.

Many brands have had great success selling on both Amazon and their own websites, but one of the pitfalls of multichannel[...]

Web Design | 13 min read

The 10 Best Landing Page Builders for eCommerce

What are the different types of pages you can find on a shopping website? The answer may be trickier than you would expect. You have the home page, naturally. You have your product pages, as well as the category pages that organize them. There are checkout pages, which guide customers into placing orders. There are also more informative sections like the About page, the Contact Us page, blog posts, terms and conditions, and more.

Online Tools | 8 min read

12 Best Online Software to Create Sales Proposals for Your Business

Getting leads is one thing, but closing those leads is something entirely different. While it can feel great to have request after request come in for work, the only way you and your business can actually survive is if those requests turn into sales. Whether you’re the one pitching a project or responding to a customer’s need, the better your sales proposal, the better the chances are that you’ll get a “yes” at the end of the day.

While sales proposals were once bland and boring, today’s[...]

Apps & Integrations | 10 min read

4 Ways To Integrate Augmented Reality Into the eCommerce Experience

Online shoppers are more likely to make purchases on websites that offer augmented reality (AR) technology. But, those shoppers are not only making the purchase simply because the site offers AR technology.

They are likely to purchase items because AR technology compels them to do so in a way ordinary eCommerce websites don't. AR gives them a feeling of certainty about the product in a way 2D pictures or words can’t.

Conversion Optimization | 11 min read

25 of the Best eCommerce Practices to Boost Your Online Sales in 2021

Selling online can be very fruitful. However, for one reason or another, you may feel like you aren’t taking advantage of every opportunity. This triggers an age-old question: How do I improve my sales?

While this question can be answered in a number of ways, some methods are better than others when it comes to effectively improving your online sales. Here are some of the best practices to increase online sales in 2021.

eCommerce Features | 14 min read

Shift4Shop Guide to Inventory Management

Inventory management is one of the most crucial parts of running a successful store. Whether you're selling online, offline, or both, proper inventory management will reduce problems and lighten your workload. It can even increase sales and brand loyalty, such as by offering back order for products rather than simply marking them as out of stock.

eCommerce Marketing | 8 min read

How eCommerce Brands Can Utilize Digital Signage

Digital signage is a powerful technology that can improve the performance of your eCommerce brand. Many brands have turned to digital signage to convey relevant marketing messages to customers in the public domain.

Out-of-home (OOH) advertising research shows that 83% of consumers recall OOH advertising within 30 minutes of shopping. That means digital signage can potentially influence customers into researching your brand or encourage impulse buying.

b2b ecommerce | 14 min read

10 Must-Have B2B Tools for Marketing

From search engine optimization (SEO), content, and social media to email, lead generation, and customer experience, a lot goes into successful B2B marketing.

Customer Service | 8 min read

49 Customer Feedback Questions You Can Ask to Get Genuine Answers

Customer feedback is truly the backbone of a thriving business.

A customer review alone is not sufficient – but a positive customer review has become vital in the decision-making process. In fact, a majority of customers are looking for 4 out of 5 stars, because negative reviews are driving factors.

The writing is on the wall: Customer reviews not only instill trust among users but can also positively impact your business's bottom line.

Shipping & Fulfillment | 10 min read

How to Calculate Dimensional Weight for eCommerce Shipping

Shipping costs are consistently the leading cause of shopping cart abandonment. Customers add products to their cart and get through checkout, only to see shipping costs that they didn’t expect to pay. For many customers, this is enough to put them off of going through with the purchase entirely.

In order to be upfront with customers about their expected shipping costs, you also need to understand how their costs will be calculated as a business owner. One of the most common ways that[...]

Email Marketing | 9 min read

10 Best Newsletter Subject Lines for Conversions

Over the years, emails have become a powerful channel where brands can closely engage and effectively communicate with customers without the digital distractions brought by social media.

Starting a Business | 12 min read

The 20 Best Business Blogs You Should Actually Take the Time to Read

You can find anything you want online. At this point in time, no one should be surprised by the vastness of information that lives on the internet. But using that information, and simply just scrolling through, are two very different things. And in the world of business where everyone is looking to get ahead (and stay ahead), actually putting knowledge into action is what separates the best from the mediocre.

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