eCommerce Blog

Fraud Prevention | 9 min read

How to Tackle AI Identity Fraud in eCommerce: 7 Things to Consider

While AI has penetrated our lives in most technological aspects, we must acknowledge its dark side and prominent role in online identity fraud. 

Most industries are slowly facing the implications of deepfakes and password hacking; eCommerce is no different. 

Conversion Optimization | 8 min read

A Guide to Harnessing the Power of Big Data in eCommerce

Thriving in today’s business world relies on knowing how to use data to your advantage — but what does that mean, and is it feasible?

We’re here to explore all the ins and outs of using “Big Data” in eCommerce to answer those questions and more.

Apps & Integrations | 8 min read

6 Ways Unified Commerce Can Transform the Customer Shopping Experience

If your business is both online and in-store, it may be challenging to keep all of your operations cohesive. One tool may not communicate with another, and you’re left doing manual work. Luckily, there are solutions; one popular method is unified commerce.

B2B eCommerce | 12 min read

How to Track Customer Health Scores for B2B eCommerce in 2024: A Checklist

The rapidly growing B2B eCommerce industry invites competition on all fronts.

Keeping your B2B eCommerce ahead in 2024 requires understanding your market and closely monitoring your business health. This can go a long way in reducing churn, increasing customer retention, and giving you a competitive edge. 

Starting a Business | 8 min read

10 Scalable Business Ideas To Start in 2024

Have you ever dreamt of a business that just keeps growing? Imagine pouring your heart and soul into something, then watching it effortlessly expand and reach new heights. That's the magic of a scalable business!

Starting a Business | 9 min read

Offline vs. Online Business: What’s Right for You?

So, you’ve finally found that fantastic retail product people can’t wait to get their hands on. But that’s only half the job done. You still need to make the critical decision about the best place to get your product to your target audience — should you go online or just stick to offline channels?

Starting a Business | 7 min read

8 Ways to Make Your Online Business Eco-Friendly

Are you currently looking for ways to do your part to combat the climate crisis? If the answer is yes, look no further.

In an age when environmental concerns are at the forefront of global discussions and affect us all, more and more consumers are favoring sustainable eCommerce businesses over their competitors. 

Social Media | 10 min read

What Impact Can Social Media Communities Have on Your Business?

Social media is an intrinsic part of every top brand’s business strategy. With the right approach, you can get your target market talking about your product, gather customer insights, drive traffic to your website, and boost sales.

In short, how well you can portray your brand on social media decides your business’s success.

Apps & Integrations | 7 min read

The Power of Integration: Simplifying Operations for Small eCommerce Stores

Running a small eCommerce store is thrilling, but juggling tools, data, and orders can feel like a precarious trapeze act. Enter integration, the silent conductor transforming your chaotic digital orchestra into a symphony of efficiency. It's not just about saving time; it's about streamlining workflows, unlocking growth, and building a business with agility in the digital landscape.

Conversion Optimization | 10 min read

Mastering Checkout: 10 eCommerce Payment Page Best Practices

The checkout process is the point of no return for eCommerce websites. Online shoppers can either breeze through checkout or get frustrated and leave your site entirely.

Fraud Prevention | 10 min read

6 Ways To Identify and Prevent eCommerce Returns Fraud

Have you ever needed formal wear for an occasion and thought, “I’m only going to wear this once; maybe I could order it from an online site and then just return it for a refund the next day?” 

Conversion Optimization | 12 min read

Maximizing Online Sales: Tips from Successful eCommerce Business Owners

The eCommerce industry is growing fast, and with it, the competition is getting intense. 

Now that people have so many choices to buy from, online store owners have no option but to stand out from the crowd to boost sales.

Online Tools | 13 min read

The Role of AI in Personalizing the eCommerce Experience

Fierce competition in the eCommerce marketplace means retailers always need something new to grab the attention of their target customers. However, AI is bridging the gap. This virtual assistant can create more relevant and engaging shopping experiences for customers. 

Fraud Prevention | 9 min read

The Future of eCommerce Security: Predictions & Trends for the Next Decade

With over 3.8 billion users worldwide, eCommerce is essential to most modern businesses. 

With the rise in digitalization and growing customer usage, customer expectations have soared, and the consequences of not keeping up have grown dire. 

Conversion Optimization | 11 min read

15 Guaranteed Ways to Win More Customers Through SMS Coupons

Over the past decade, there have been major changes in the way businesses communicate with customers. With eCommerce sales dropping off on desktop and mobile use rising across marketing channels, mobile migration has significantly impacted business marketing strategies. 

SEO | 10 min read

The Impact of Google's AI Search on eCommerce Businesses

With over 8.5 billion searches per day, Google has an immense impact on how people find and purchase products online.

But here's the twist — it's not just your regular Google anymore. The impact of Google's AI search on eCommerce businesses is nothing short of revolutionary.

Conversion Optimization | 10 min read

Why Micro-Moments Matter in eCommerce and How To Capture Them

For growing eCommerce brands, success often relies on capturing fleeting opportunities — the pivotal moments when potential buyers are just a few clicks away from making a purchase. 

For example, someone Googles “best running shoes for beginners” or “oil-free moisturizer.” At that moment, their intent is clear — to purchase a product. 

Conversion Optimization | 10 min read

5 eCommerce Personalization Trends Shaping The Future of Online Shopping

In eCommerce, customizing your marketing efforts to suit specific target audiences isn’t just an option. It’s a necessity. 

With AI's computing power outpacing Murphy's Law — which states that the transistors on a computer chip (a benchmark of computing power) would double every two years — eCommerce personalization is becoming a more viable strategy for an increasing number of vendors. 

Holiday Shopping | 12 min read

Prepare Your Store for the 2023 Holiday Season: A Complete Guide

The holiday shopping season is fast approaching, and business owners are preparing for the busiest time of the year. It's a time of excitement, anticipation, and higher sales projections for many online retailers. 

Conversion Optimization | 9 min read

6 Tips To Streamline Your Sales Process as an eCommerce Brand

In a world that increasingly finds itself shopping through a screen, eCommerce has become a bustling avenue for consumers and businesses to procure what they need. Whether it's the latest iPhone (B2C), a bulk order of office supplies (B2B), or even a subscription to a software service (B2C or B2B), eCommerce is where the money’s at.

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